16 episodes
TechMedia Podcast BJ Smith
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- Business
Taking you inside TechMedia conferences with interviews featuring speakers including Rand Fiskhin of Moz and Jason Miller of LinkedIn. Each event brings together technology and marketing thought leaders and executives. Founded by entrepreneurs for entrepreneurs, TechMedia has been highlighting and networking the technology, entrepreneurial and venture capital communities in the Southeast and Mid-Atlantic since 2001. Through conferences, media, and networking forums, TechMedia’s goal in life is to play a small part in helping to educate, network and build the region’s technology economy.
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#ISUM15 Byte: Melanie Deziel, Native Ads that Work
Melanie Deziel of Time, Inc. on Native Advertising. Are you the guy at the bar that only talks about yourself?
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#ISUM15 Byte: Anne Gherini, Mobile Millennials
Anne Gherini of StumbleUpon talks about reaching Millennials in the mobile age.
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#ISUM15 Byte: Ben Averch, Building Enabling Systems with Big Data
Ben Averch of Stanley Gibbons talks about making Big Data the gasoline that runs your marketing engine.
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#ISUM15 Byte: Scott McNabb, The Amazing Convergence of MarTech and AdTech
Scott McNabb from Oracle Marketing Cloud talks about the tools CMO's need to tie their work to the revenue it generates.
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#ISUM15 Byte: Aziz Hasan, Bringing together Marketing and Design for the Perfect User Experience
Aziz Hasan of Refinery29 joins BJ for a fun talk about chicken and waffles, and an interesting look into designing for a better user experience.
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#ISUM15 Byte: Justine Jordan, Making Email Awesome!
Justine Jordan of Litmus reminds us of the power of email marketing done well.