10 episodes

On the Marketing Madness show we tackle challenges submitted by our listeners....and we have fun sharing the solutions. When you want to find answers to those burning questions that Google can't quite help you with, this is your show. With experiencing ranging from development of large scale web applications, managing 7 figure+ monthly Adwords accounts, working in the Fortune 500, co-authors of 3 books and much more you can submit us any challenge and we will tackle it. Listen in, have fun, grab a coffee and join us today.

Marketing Madness by the Bridges Twins Marketing Madness by the Bridges Twins

    • Business
    • 5.0 • 2 Ratings

On the Marketing Madness show we tackle challenges submitted by our listeners....and we have fun sharing the solutions. When you want to find answers to those burning questions that Google can't quite help you with, this is your show. With experiencing ranging from development of large scale web applications, managing 7 figure+ monthly Adwords accounts, working in the Fortune 500, co-authors of 3 books and much more you can submit us any challenge and we will tackle it. Listen in, have fun, grab a coffee and join us today.

    Episode 109 – Mindset Monday – Clearing Head Trash

    Episode 109 – Mindset Monday – Clearing Head Trash

    Mindset Challenge
    In business and in life there are ups and downs.  Often you can enjoy periods where everything is firing on all cylinders.  Your marketing is working, employees are stepping up, revenue is growing and you are even starting to get free time.  Then there are time that it seems like you are stuck in sludge.  Nothing quite works right, revenue is stagnant or in a decline, employees are complaining and it’s just downright frustrating.

    When you feel caught in the muck and it just feels like a grind there is no finer time to focus on your mindset.  While we haven’t exactly been stuck in the muck lately, we have been battling “head trash” that has kept us from firing on all cylinders (some of you may have noticed we missed a few episodes).

    In today’s mindset Monday we explore some of the items that have caused us a challenge to help you avoid the pain and get to the period where everything is going your way.

    Listen in and read on to find out how you can challenge your mind to help you reach the success you deserve:
    Key Items

    * Old Recurring Bills - When was the last time you really poured through your credit card statement?  I mean, not just glanced at it and paid it, but really went through each item.  Are you using everything you are paying for?  Have you failed to cancel a bill because it is just “$9 a month and it would take longer to get on the phone than just pay”?  Those nagging recurring bills may not seem like much but they weigh you down.  They distract your hard earned dollars from tackling something new because in the back of your mind you allocate money for those recurring items that you aren’t even using.  Take the next 1-2 months and cancel away!
    * Nagging Task List - Do you have items on your task list that just never seem to get done? Have written and rewritten the same task for days, weeks, maybe even months?  Have you asked yourself “is it really that important?” and “why do I keep moving it if it is so important?”.  Take time to really evaluate what is on your list.  If it is a long term project then break it into pieces that you can digest and accomplish so in a few weeks or months that goal really is done! Or cut it completely and it will free your mind.
    * Set a deadline - Have you ever noticed you can get your house in order right before guests are coming over?  Or “magically” when you have a new bill that is due your business suddenly really takes off and you find the revenue?  These aren’t accidents these are deadlines that are put in place and you end up achieving to reach those deadlines.  The challenge for many business owners is that no one is putting any pressure on them to hit deadlines.  After all you are your “own boss” you can do what you want….right?  But are you really doing what you want or struggling just “doing”?  Whether it is an accountability partner, business coach, or mentor put deadlines in place to help you get out of the funk and into achievement.

    Joe Says So

    * Mental Task List - Avoid the mental task list.  When your mind is only thinking of items you have to do in the next hour, or day you will miss your big ideas.  Write down your task lits, put it in One Note, etc, just don't waste your mind on keeping track of tasks.

    Sponsors

    * Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.
    * Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled tha

    • 29 min
    Episode 108 – My Clients Think All I Do Is Change Bids

    Episode 108 – My Clients Think All I Do Is Change Bids

    Business Challenge
    For some reason, unless you are a Dr. or a Lawyer, people seem to think that a process is easy when they hire you to complete it.  We see this challenge occur in many different service verticals (Plumbing, Digital Agencies, Real Est...

    • 33 min
    Episode 107 – How do I get my customers to buy more?

    Episode 107 – How do I get my customers to buy more?

    Business Challenge
    Quite often the best customer is the customer you already have.  While we always want to continue the journey of adding new customers, there is often a missed opportunity of focusing on retention of existing customers and maximizing the value of those customers.  Keep in mind that “maximizing the value” doesn’t just mean raising prices on existing customers (i.e. like some of the big companies do when they know you won’t leave)...no, it means finding ways to add real value to their lives and in turn your business.

    In the effort of adding new value to existing customers and revenue to your business, today’s challenge is:

    “How do I get my customers to buy more?”

    or

    “How do I increase my customer value?”

    Listen in and read on to find out more:
    Key Items

    * What do your top 10% of customers and top 1% need? - In any given business there are 10% of your customers willing to pay a higher premium for better service of your existing offering or a higher quality of product.  The top 1% of customers are willing to pay a higher premium (i.e. think VIP or Platinum level).  Understanding the needs of your customer base will help you to craft the right product and offer.  For some businesses this can be dedicated time with you (the businesses owner) and for some it could be providing an over the top guarantee on your top level service.  Consider doing a survey to your clients to understand what more you could offer.
    * Continuity offer after a one time Service - In service businesses (i.e. computer repair, plumbing, etc.) the engagement is often a one time service event.  Even if you do a great job it could be months or years before that customer calls you back because you did such a great job for them!  For businesses that are often a one time service event there is an opportunity to provide a continuity service to increase the customer value.  In computer repair we had one client offer a monthly service to each client after service and his adoption rate was over 70%!
    * Could you expand your product or service line? - Increasing customer value could be as simple as adding a related service offering.  Now this is one you have to be careful with as you want to remain an expert in what you offer, so being an “expert” in 100’s of products or service lines isn’t likely.  Select your related offerings carefully (avoid the “We sell water and cell phones”...yes we have seen that) to ensure it maximizes the customer value, it is not just chasing revenue.

    Sponsors

    * Perry Marshall (http://www.bridgestwins.com/perry) – As the co-author of the Ultimate Guide to Google Adwords, creator of the Adwords Bootcamp and one who has developed ninja level marketing programs you are sure to find a marketing strategies and tactics that will help your business get to the next level.
    * Email Autoresponders (http://www.bridgestwins.com/email/) – Staying connected with existing customers and prospects can be a challenge when you are relying on only your own activity.  Implementing an email autoresponder sequence will help you to engage prospects over time until they are ready to do business with you and keep existing customers thrilled that you are staying in touch.  Find out more about the solutions that can help your business today.

    Want Your Challenge Featured?
    With each challenge we tackle, we look to not only solve the problem we look to shed light on new opportunities for our listeners.  We invite you listen to a couple of the business owners who shared their challenges (http://www.bridgestwins.com/challenge) and to submit your own today!

     

    • 31 min
    Episode 106 – What should I put on a thank you page?

    Episode 106 – What should I put on a thank you page?

    Business Challenge
    The “thank you” page is often a forgotten page.  After all someone has made a purchase or opted in for a webinar or report, what more could you do?  Looking at the page it can even be challenging to think of the copy beyond “thank y...

    • 33 min
    Episode 105 – How do I find out if there is interest in a product before development?

    Episode 105 – How do I find out if there is interest in a product before development?

    Business Challenge
    Developing a new product or even a new service line is an expensive endeavor.  From the initial idea phase to production to launch there is a great deal of time, money, and energy that is required in order to be successful.  While t...

    • 34 min
    Episode 104 – Mindset Monday – What Excuses are You leaning On?

    Episode 104 – Mindset Monday – What Excuses are You leaning On?

    Mindset Challenge
    It’s a new month and that means a new Mindset Monday.  Items we cover in Mindset Mondays aren’t submitted to us, but they are often the items that we see preventing business owners, entrepreneurs, and business leaders from achieving ...

    • 31 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

MattMcWilliams ,

GREAT JOB!

WOW…Marketing Madness Podcast is flat out awesome. Good production quality. Easy to listen. Very impressed Joey & Jamey. Keep bringing it.

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