In-Ear Insights from Trust Insights Trust Insights
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We help marketers get better results from their marketing data.
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In-Ear Insights: Predictive Analytics and Reducing Churn
In this week’s In-Ear Insights, Katie and Chris discuss predictive analytics and applying it to reducing churn throughout the customer journey. Learn what types of predictive analytics apply, how generative AI fits in the mix, and steps you can take to reduce churn. Watch the video here: Can’t see anything? Watch it on YouTube here. [...]Read More... from In-Ear Insights: Predictive Analytics and Reducing Churn
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In-Ear Insights: Lessons Learned from Social Media Marketing World 2024
In this week’s In-Ear Insights, Katie and Chris reflect on lessons learned from Social Media Marketing World 2024. With generative AI taking center stage both literally and figuratively, what does that mean for social media marketers? Tune in to find out! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to [...]Read More... from In-Ear Insights: Lessons Learned from Social Media Marketing World 2024
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In-Ear Insights: Predictive Analytics If You’re Data-Poor
In this week’s In-Ear Insights, Katie and Chris discuss how to do practices like predictive analytics and classical AI/machine learning when you’re data-poor. What data is available to forecast and work with? How do you create data when you don’t have it, and what strategic advantage might this confer? Tune in to find out! Watch [...]Read More... from In-Ear Insights: Predictive Analytics If You’re Data-Poor
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In-Ear Insights: Generative AI Impact on Search Engine Marketing
In this week’s In-Ear Insights, Katie and Chris discuss generative AI impact on search engine marketing. What is the impact of services like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot on traditional SEO and search? Tune in to find out, and what steps you should take to prepare for the future. Watch the video here: [...]Read More... from In-Ear Insights: Generative AI Impact on Search Engine Marketing
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In-Ear Insights: Data Privacy and Generative AI
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the complexities of data privacy in the era of generative AI. They offer practical tips on safeguarding personal and company data, emphasizing the importance of understanding terms of service and the implications of sharing information online. You’ll gain insights into how [...]Read More... from In-Ear Insights: Data Privacy and Generative AI
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In-Ear Insights: Strategic Value of Analytics
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial role of analytics in digital marketing and how it’s often seen as the bearer of bad news. They explore the common pitfalls companies face when they only sporadically review data, leading to missed opportunities for timely adjustments. Katie emphasizes [...]Read More... from In-Ear Insights: Strategic Value of Analytics
Customer Reviews
If you’re a marketer, listen to this
Unpacking and understanding the data from your marketing efforts is crucial. This is a great podcast to help you do just that.