The Art of the Brand

Third Eye Insights
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  • MARKETING
  • UPDATED WEEKLY
The Art of the Brand

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.

  1. 3D AGO

    The Super Bowl's Branding Controversy: Taylor Swift, Trump, & the Future of Ads

    The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America. Why was Taylor Swift really booed? Did Kendrick Lamar’s halftime show miss the mark? Super Bowl ads are shifting back to what works—here’s what you can learn.We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double down on Meta instead? Plus, we analyze Michelob Ultra’s genius Super Bowl ad and why some brands are winning while others are failing. Subscribe for no-BS branding insights that cut through the noise.

    1h 33m

  2. FEB 26

    From Zero to $1M: Lori Harder’s Guide to Building a Brand That Lasts

    In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s powerful insights.

    45 min

  3. FEB 19

    The Branding of Music with Walter Rudoza

    MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.

    1h 6m

  4. FEB 18

    Is Your Brand Getting Bad Advice? New Growth Framework, Oman Recap & Our Hot or Not Showdown

    Feeling buried by everyone’s “expert” opinions? This week, we reveal how getting the wrong advice or perspective can actually hold back your brand. We share a fresh framework for social media growth—complete with real-world tactics, from trial Reels to principles journals—and why filtering your feedback is more vital than ever. Plus, we drop stories from our Oman adventure (yes, it was epic) and cap off with a rapid-fire “Hot or Not” collab showdown. If you’re ready for a streamlined approach to brand-building, curated guidance that fuels results and a glimpse into next-level travel meets marketing, don’t miss this episode!

    1h 27m

  5. FEB 12

    Guinness: How Ireland’s Iconic Beer Became a Global Branding Masterclass

    Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.

    38 min

  6. FEB 11

    How Moncler Went from Discount Jackets to a $13B Luxury Empire | Branding Strategy Breakdown

    How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why branding is more than just a great productIf you want to learn how to elevate your brand and charge premium prices, this is an episode you can’t miss!

    7 min

  7. FEB 10

    Why Your Social Strategy Fails: Lessons from Dr. Lara Devgan’s Branded Growth

    In this episode, learn why Dr. Lara Devgan’s approach to brand-building goes beyond social media trends. From coining “facial balancing” to launching her own skincare line—and even forging a partnership with a local smoothie chain—she’s strategically positioned her practice for the next generation of patients. If you’re a professional struggling to stand out, find out how creating branded experiences can future-proof your business.

    10 min

  8. FEB 4

    Guest 13: Nature, Luxury & The Power of Persistence: Emily Carter’s Path to High-End Design

    Ever wonder how a childhood fascination with bugs transforms into a sought-after luxury accessories brand? In this episode, Camille sits down with Emily Carter—the self-taught British designer whose silk scarves and homeware are now carried by top department stores like Liberty and Harvey Nichols. Growing up in the countryside, Emily spent endless hours sketching insects and dreaming of becoming a biologist. Today, her nature-inspired artwork features in Vogue, on the shoulders of celebrity clients like Kate Moss, and even on exclusive custom pieces for the likes of Harrods.But Emily’s path wasn’t always runway-perfect. Hear her raw account of getting fired from a department store (only to be stocked there later), surviving creative slumps, and launching her label while juggling a full-time job. She also shares why she turns to rowing on the River Thames for balance—and how forging the right community (and even snagging a spot on Forbes 30 Under 30) carried her through the toughest moments.

    45 min
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About

Welcome to the #1 podcast for business owners on Branding and Strategy. Join Camille Moore and Phillip Millar, two internationally recognized marketing phenoms who tell it like it is. WTF is a Brand anyway? Where is most of the marketing budget going? In this Podcast, Camille and Phillip share their intel and insights without fear of being fired from corporate jobs. Enjoy honest conversations and learn insider secrets about brand disasters, marketing malpractice, and top industry guests, as well as inspiring case studies of companies who’ve killed it. Marketing is storytelling, baby.

Information

  • Creator
    Third Eye Insights
  • Years Active
    2024 - 2025
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © Third Eye Insights
  • Show Website
    The Art of the Brand

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