Digital Marketing for Coaches & Consultants Dr. Terri Levine

Have you ever wondered why you can’t get more followers? Many individuals are stuck in their businesses because their brands struggle to attract followers.
In this episode, Dr. Terri Levine guides listeners through navigating brand issues and crafting a personal brand that stands out and offers transformation. She reveals that a brand is more than just a logo or color scheme; it’s about behavior change. She emphasizes that to create a powerful brand, you must focus on the transformation you’re offering.
Additionally, she breaks down the process of finding your core unique positioning statement and guides listeners on how to create a brand mantra that instantly connects people to your brand. Tune in now and discover the transformative power of branding.
 
Watch the full episode on Youtube: https://youtu.be/DwtiltZEYhQ?si=z6nEmyyOEIsOeqqB
 
Key Highlights From The Episode:
[00:33] Introduction to the show
[02:16] What exactly is a brand?
[03:54] How to find your core unique positioning statement
[04:07] Step #1 Identify one skill
[04:13] Step #2 Pick one external market
[04:24] Step #3 Drill it into a specific submarket
[06:54] Creating a brand mantra
[08:58] Step #4 Write a clear bio
[09:56] Step #5 Design an effective banner
[10:35] Facebook: Mentorterrilevine
[10:39] Step #6 Make your profile picture fit your vibe
[11:38]  Step #7 Tell your story with a pinned post
[13:40] Get Dr. Terri Levine’s free training to grow your brand: Terri@heartrepreneur.com
 
Golden Nuggets:
• A valuable brand gains followers daily and monetizes content with ease. [01:17]
• A brand is about behavior change. [02:38]
• If you want to create a powerful brand for yourself, you need to focus on the transformation that you’re offering. [03:29]
• The more niche down you are, the more memorable you’ll be. [05:08]
• A brand mantra is a single word or catchphrase that people can immediately associate with your brand [07:02]
• Consider your brand mantra as the anchor that keeps the ship steady while your content serves as the net, drawing people in and bringing them back to you. [08:45]
• When writing a bio, start with your brand mantra. Then, write one sentence explaining what you do, who you do it for, and what makes you different. [09:25]
• Your profile picture should show your face very clearly. [10:48]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.
 
Please connect with me on social:
Instagram: https://www.instagram.com/mentorterri
Facebook: https://www.facebook.com/HeartrepreneurTerriLevine
LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Many people start freelancing businesses, such as coaching and consulting, appreciating the personalized nature of the work. However, freelancing often leads to burnout, and its earning potential can be limited.
Productizing your service streamlines your business model, making the value you offer easy for potential prospects to understand. Moreover, it helps you create the freedom you want in your business.
Join Dr. Terri Levine in this episode as she breaks down the concept of productized services. Discover the benefits of productizing your service, from enhanced scalability and efficiency to creating the time freedom you desire in your business.
Additionally, she offers actionable insights and strategies for productizing your service and gives an example to guide you through the process.
 
Watch the full episode on Youtube: https://youtu.be/ZGUdI9Ay0iQ
 
Key Highlights From The Episode:
[00:33] Episode introduction
[01:10] What is a productized service?
[01:26] The benefits of productizing your service
[03:38] How to productize your service
[04:32] Example of how to productize a service
[09:30] Get Dr. Terri Levine’s help in productizing your service: terri@heartrepreneur.com
 
Golden Nuggets:
• A productized service is a prepackaged service that is provided at a predetermined cost and has a predetermined scope. [01:10]
• Productizing your service makes it more predictable and effective for you and your clients by helping you scale and streamline it. [01:26]
• When you don’t have a fixed business plan, your customers control you. [02:18]
• To maximize your business, you need to automate and delegate [04:12]
• Once you identify your service’s niche, it’s critical to adhere to it. [05:06]
• If you want to create a productized service, you first need to identify which parts of your company processes are repetitive and then package those parts into a more scalable offer. [08:04]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.
 
Please connect with me on social:
Instagram: https://www.instagram.com/mentorterri
Facebook: https://www.facebook.com/HeartrepreneurTerriLevine
LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Email remains an indispensable cornerstone of digital communication in the coaching and consulting industry despite the emergence of new communication platforms. By building a large email list, you can increase your conversion rates to as high as 27%.
In today's episode, Dr. Terri Levine reveals actionable strategies for growing your email list. Additionally, she discusses the steps to attract more prospects and enhance your website's conversion rates.
Furthermore, she shares additional tips for enhancing website and email conversion rates, such as leveraging social proof and using an exit pop-up.
 
Watch the full episode on Youtube: https://youtu.be/O2Ywip7j9q8
 
Key Highlights From The Episode:
[00:34] Intro
[00:55] Is email dead?
[01:09] How to grow your email list
[01:38] The steps to take if you don't have enough prospects and your website doesn't convert
[01:55] Step #1 Creating the right email offer
[02:54] Website: https://heartrepreneur.com/
[04:06] Step #2 Improving your email conversion
[04:55] Additional tips for enhancing your website and email conversion
[05:47] Website: https://heartrepreneur.com/
Landing page: https://www.6figsin6months.com/
[06:13] Recap of the episode
[07:01] Facebook group: https://web.facebook.com/groups/1024921757544017
 
Golden Nuggets:
• To grow your email list, you need to create an offer that people truly want. [01:09]
• When sending an email, always consider its purpose and the desired action you want the recipient to take. [02:43]
• In the coaching and consulting industry, email conversion rates are typically very low. However, by building a large email list, you can increase your conversion rates to as high as 27%. [04:31]
• Never use the word 'subscribe' on your website; instead, use a value-based button. [05:12]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.
 
Please connect with me on social:
Instagram: https://www.instagram.com/mentorterri
Facebook: https://www.facebook.com/HeartrepreneurTerriLevine
LinkedIn: https://www.linkedin.com/in/terrilevine/ 

When coaches and consultants embark on the journey of building and selling courses, they aim for both freedom and profit in their business endeavors. However, they often encounter challenges in achieving these goals because many people don’t go through the courses.
So, how do you build, sell, and profit from a digital course? Tune in to this enlightening episode, where Dr. Terri Levine uncovers the biggest challenge facing course creators today and sheds light on why so many individuals purchase courses but never complete them. Additionally, she explains why offering discounts is an ineffective strategy for attracting customers.
She introduces a revolutionary approach to course creation through micro courses. A micro course is a digital course designed to solve a specific problem for your audience, and it can be completed in under 60 minutes.
Micro courses not only solve the problem of low completion rates but also open doors to building a lifestyle business that generates profits while providing you with freedom and flexibility. As Dr. Terri Levine puts it, “Micro-courses lead to macro freedom.”
 
Watch the full episode on Youtube: https://youtu.be/jwkSL1mex0Q
 
Key Highlights From The Episode:
[00:50] What’s in for you in today’s episode: How to build and sell courses
[01:10] The biggest problem with courses right now
[02:02] The issues that arise when individuals purchase your course but fail to go through it
[02:10] #1 Buyers fail to achieve results because they haven’t gone through the lessons
[03:16] #2 You miss out on the benefits of word-of-mouth marketing
[03:25] Why discounts are a poor way to get customers 
[04:17] The solution to building and selling courses
[04:23] What are micro courses?
[05:04] Why micro courses are a big opportunity for coaches and consultants
[06:09] Get help and support in creating your micro course
Email: Terri@heartrepreneur.com
 
Golden Nuggets:
• When buyers don’t go through your course, they fail to achieve results, leaving you with no tangible testimonials. [02:11]
• If you’re struggling to get good testimonials, it’s likely because individuals aren’t fully engaging with your course material. [03:02]
• Discounts are a poor way to attract customers because every time you discount, you attract lower-quality customers. [03:25]
• A micro course is a digital course designed to solve a specific problem for your audience and can be completed in under 60 minutes. [04:23]
• Micro courses are the first step in building a lifestyle business that generates profits while providing you with freedom. [05:03]
• “Micro courses lead to macro freedom.” ~Dr. Terri Levine [05:57]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.
 
Please connect with me on social:
Instagram: https://www.instagram.com/mentorterri
Facebook: https://www.facebook.com/HeartrepreneurTerriLevine
LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Many entrepreneurs face burnout due to the relentless demands of social media posting and scrolling, combined with the constant pressure of responding to DMs and client calls. This not only drains their energy but also stifles their creativity.
In this episode, Dr. Terri Levine unveils the secrets to making more money in your business without succumbing to burnout. Discover the causes of burnout for entrepreneurs and learn how Dr. Terri Levine eliminated burnout and started making more money by spending time at the beach.
Dr. Terri Levine emphasizes the importance of nurturing your creative skills and prioritizing creativity within your business. Additionally, she explores the factors that can diminish creativity and delves into what the creative component of your business truly entails.
 
Watch the full episode on Youtube: https://youtu.be/S7KqVlbBLq8
 
Key Highlights From The Episode:
[00:47] Today’s theme; How to make more in your business without burnout
[01:06] Causes of burnout for entrepreneurs
[01:44] How Dr. Terri Levine eliminated burnout and started making more money
[02:14] Creativity by John Cleese: https://bit.ly/4bfHXhf
[03:12] Things that diminish creativity
[03:35] What does the creative component of your business entail?
[06:01] Facebook group: https://web.facebook.com/groups/1024921757544017
 
Golden Nuggets:
• “The greatest killer of creativity is interruption.” ~John Cleese [02:19]
• In the content creation industry, it’s crucial to prioritize enhancing your creative skills. [02:47]
• The creative component of your business is the most important aspect. [03:30]
• If you are a coach, consultant, content creator, personal brand, or solopreneur, you must recognize that creativity is your most powerful skill. [04:59]
• Creativity is a weird machine; it can’t be forced. When you try to force it, it exhausts your brain. [05:12]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insight on YouTube: https://www.youtube.com/@coachterri/videos.
 
Please connect with me on social:
Instagram: https://www.instagram.com/mentorterri
Facebook: https://www.facebook.com/HeartrepreneurTerriLevine
LinkedIn: https://www.linkedin.com/in/terrilevine/ 

Despite the misconception that online courses became obsolete years ago, the reality is that the industry is thriving, and many smart and talented people are launching courses. However, many are losing substantial revenue because of mistakes in their landing page and course content.
Today, Dr. Terri Levine sheds light on the common mistakes frequently made by coaches and consultants when crafting online courses, offering invaluable insights to help you avoid them.
She points out the mistake of using phrases like ‘Learn how to’ on your landing pages, revealing that anyone who buys an online course isn’t there to learn; they are there for the outcome of the course.
Additionally, Dr. Terri Levine emphasizes the importance of templates within your course content. She highlights that the value of any course lies in its actionable steps, which equate to templates.
Finally, she elaborates on the steps to embark on your journey toward financial prosperity. Contrary to common belief, she asserts that pursuing wealth is not merely about accumulating dollars; it’s about becoming proficient in a skill worthy of such a reward.
 
Tune in for more insights!
 
Watch the full episode on Youtube: https://youtu.be/_YGMYteYidk
 
Key Highlights From The Episode:
[00:34] Introduction to the show
[00:55] Get free counsel from Dr. Terri Levine. Email: terri@heartrepreneur.com
[01:27] Mistakes we make when creating an email course
[01:39] #1 Using “Learn how to” on landing pages
[02:16] #2 Don’t say, “Here’s what you get..”
[02:38] #3 No Templates
[03:03] #4 No bonuses
[03:26] #5 Few Testimonials
[03:48] #6 Listing solutions without stating problems
[04:10] #7 Not giving away enough free material
[05:07] Steps to embark on your journey toward financial prosperity
[05:32] Step #1 Choose a skill you love
[05:59] Step #2 Work for free
[06:24] Step #3 Say yes to everything
[07:01] Step #4 Choose one thing and ignore everything else
[07:44] Step #5 Become the category king or queen
[08:08] Step #6 Test yourself
[08:33] Step #7 Repeat 
[09:23] Get free counsel from Dr. Terri Levine. Email: terri@heartrepreneur.com
 
Golden Nuggets:
• Anyone who buys an online course isn’t there to learn; they are there for the outcome of the course. [01:46]
• Customers don’t care how much work you put into your course. They only care about what your course can do for them. [02:18]
• The value of your course is equivalent to the specificity and effectiveness of the action steps you provide to people. [02:48]
• To increase the perceived value of your course, don’t just sell a course; sell your course along with bonus modules, templates, and Q&A. [03:07]
• The more bonuses you add, the easier the purchasing decision. [03:20]
• The more you give away for free, the more likely people will sign up and pay. [04:16]
• When you choose one thing and pursue it relentlessly, achieving success becomes much easier. [07:31]
• “Continual improvement is the cornerstone of financial success.” ~Dr. Terri Levine [08:11]
• “The pursuit of wealth is not merely about accumulating dollars; it’s about becoming proficient in a skill worthy of such reward.” ~Dr. Terri Levine [09:06]
 
Let me help you grow your coaching business: 
Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com
If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!
Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017
 
Want More!?
Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Watch all the episodes and more to gain more insig