Product Marketing Maestros: Tales from the Front Lines Richard King

In this episode of Product Marketing Maestros, host Nitin Kartik dives into the intricate world of competitive intelligence with Bryan Elanko, Senior Product Marketing Manager at CloudBees. Bryan shares his strategic journey of establishing a robust competitive intelligence practice from the ground up.

In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik interviews guest Talya Heller, a Fractional Product Marketer.

Talya shares insights from her experience with a client's competitive research project, highlighting the importance of understanding competitors and refining competitive positioning.

In this episode of Product Marketing Maestros, guest Iryna Wager, Product Marketing Manager at WhatsApp discusses her strategy for transitioning from a traditional industry to big tech - in her case, WhatsApp.

She emphasizes the importance of demonstrating a fit between the individual and the company, understanding industry-specific frameworks, being humble, and showcasing transferable experiences.

In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.

In this episode of Product Marketing Maestros, guest Amit Alagh, Senior Product Marketing Manager at LexisNexis, shares insights from his experience, focusing on the importance of collaboration between product management and product marketing.

In this episode of Product Marketing Maestros, guest Mark Assini, Senior Product Marketing Manager at Jobber, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases.