12 episodes
Mass Appeal adjoe
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- Business
Mass Appeal is a podcast connecting you with the top players in the mobile app economy. App marketing and monetization trends are everywhere, all at once. Our guests break down the winning strategies for how to build apps that monetize, market, and appeal to the masses.
This industry just got noisier! Subscribe and join us every other week as our host Tommy Yannopoulos talks to leaders, CMOs, and CEOs of successful mobile apps. The Mass Appeal podcast is brought to you by adjoe, mobile app monetization and growth specialists. Available on adjoe.io/blog/.
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#12. How to Acquire Subscribers to Your Brand’s App - Tobi Lüder (Delivery Hero)
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#11. Cross-Promoting Mobile Games Within Your Studio’s Portfolio - Janos Perei (SYBO Games)
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#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)
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#9. Unlocking the Power of Rewarded Gaming Experiences in Apps - Marc Bearman (Fetch)
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#8. Building Apps with Empathy - Nico Ritschel (ATM)
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#7. Returning Value to Your Users with Cashbacks from E-commerce Brands - Miguel Acosta (GELT & Beruby)
Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down.