The Loylogic Podcast: Rewarding Conversations Loylogic Group

In this episode of the Loylogic Podcast, we discuss the story of PREMIO, Nescafé Dolce Gusto’s world-leading multi-market international loyalty program.Along with Yves-Louis Pigueller, Nescafé Dolce Gusto’s Global Data and Digital Ecosystems Lead, Joël Muller, digital marketing advisor for Nescafé Dolce Gusto and Dani Schmidt, Loylogic’s Head of Growth, we hear how this world-class loyalty program, designed to build engagement and boost consumption of products, has developed from initia...

In this episode of the Loylogic Podcast, we welcome Vicky Elliot, an independent consultant specializing in travel and hospitality loyalty, to talk about the trends, challenges and strategies for success that all hotel loyalty program leaders need to know.In this episode, we discuss:The evolution of loyalty programs in the hotel industry:- How loyalty programs have evolved- The catalysts behind developments- How hotels are measuring success from their loyalty programsThe challenges and barrie...

The latest episode of the Loylogic Group Podcast brings together two experts to delve into the evolving landscape of airline and hotel loyalty programs.Mustafa Ozalcin, Director of Global Partnerships at Loylogic, joins Martin Smaerup, Head of Sales at Pointspay, are both seasoned globetrotters and have worked on some of the most successful travel loyalty programs out there.In this episode, we utilize this extensive knowledge to take a closer look at the ever-evolving landscape of airline and...

In contrast to other loyalty programs, which simply reward customers for transacting with one brand, Audacious Rewards creates incentives for positive financial behavior, such as customers improving their credit score. The custom-built program has been created to work for all African Bank customers and allows members to earn and redeem loyalty points with an exciting network of partners – covering day-to-day purchases like groceries and mobile data/airtime, as well as exclusive aspirational r...

Join us as we explore airBaltic's pioneering entry into Web3 with NFTs in their airBaltic Club loyalty program.Building loyal, engaged communities with digital assets is a fascinating interplay between technology and human connection. At its core, it involves leveraging the unique capabilities of digital assets — like NFTs or tokens — to create shared experiences, values and goals. These assets act as more than just items of value; they're often entry points into a group or markers of members...

What’s fueling the future of large scale fuel rewards programs?For this episode of the Loylogic Podcast, Olivier Martinet, CEO of Posidonia Consulting and ex vice president of marketing at BP, joins us to discuss fuel loyalty programs and what’s driving any rethinking of customer retention, revenue generation and incentivized engagement strategies.In this discussion, Olivier emphasizes the importance of tailoring fuel rewards propositions to fit each company's strategy and customer engagement...