Growing a Deeply Rooted Business Jessica Walther & Rachel Lopez | Rooted Business

Are you feeling overwhelmed by all the ideas you have for your business? In this episode, we dive deep into how to determine priorities in business and what to focus on to grow your business effectively. Learn how to plan like a corporation and handle a backlog of projects with ease. We'll share clarifying questions that will help you prioritize tasks, align with your values, and contribute to your most immediate needs. Watch now to discover actionable strategies that will make your business journey smoother and more fulfilling.
Key Takeaways:
- The importance of proactive planning in business operations.
- The concept of treating yourself as both the boss and the employee.
- The significance of asking clarifying questions to identify your next priority.
- The idea of glass plate versus paper plate tasks and how to prioritize them.
- The role of your personal values in setting business priorities.
Summary of Resources:
- The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller
- Listen to Planning for Sustainable Success: Mapping Key Activities & Benchmarks for the Year Ahead
If you found this episode helpful, share it with a business friend who might also benefit from these insights. Don't forget to follow us on your favorite podcasting platform and connect with us on YouTube, Instagram, or TikTok.
Stay tuned for our next episode, where we'll be sharing behind-the-scenes of our podcast.
Connect With Us:
Jess Website
Rachel's Website
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Work with Us 1:1
Rachel's Services
Jess's Services
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Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
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In this episode of the Deeply Rooted Business Podcast, your hosts Jess and Rachel dive into the essential strategies for scaling your online business at every stage. They break down the journey into three key phases - starting, stretching, and scaling - and provide insightful tips on what should be happening in each phase. From developing a signature offer to creating a validated offer suite, they cover all the critical steps to ensure sustainable growth for your online business.
Key Takeaways
- The importance of simplicity in your offer suite during the starting phase.
- The role of good marketing habits and time management in the starting phase.
- The need for expanding your offer suite and building your audience in the stretching phase.
- The significance of having systems in place for core workflows.
- The necessity of a validated offer suite and predictable sales in the scaling phase.
- The value of focusing on optimization, customer management systems, and metrics in the scaling phase.
Resources :
Scrappy Sales Tactics
Did you find this episode helpful? Share it with your business bestie! Tune in next week as we talk about prioritization and ideas - what to focus on next in your business. Follow us on your favorite platform and leave us a review. Remember, we're rooting for you!
#OnlineBusiness #Scaling #GrowthStrategies #DeeplyRootedBusinessPodcast
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
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In this episode of the Deeply Rooted Business, discover the top four reasons you're not getting sales online. Learn how to overcome these challenges to boost your conversions and get more online sales.
We break down the four main reasons behind this issue and provide actionable remedies to help you shake things up in your offer suite. Whether you're a launcher or a service provider, this episode is packed with insights to help you understand and overcome the challenges of selling your offers.
Key Takeaways
1. No Demand: Your audience might not be large enough or interested in your offer. It's essential to create offers that your market is asking for.
2. Value Miscommunication: Your potential leads might not understand the value of your offer. Clear messaging that focuses on the outcome and benefits of your offer is crucial.
3. Awareness Gap: Your ideal client may not be aware of your offer. Establishing a clear journey that takes someone from stranger to customer is vital.
4. Budget: Your potential lead may not be able to afford to invest at this time. Remember, a no now doesn't mean a no forever.
If you found these tips helpful, share this episode with your business bestie. Follow us on TikTok, YouTube, and Instagram, and let us know if you need a sales page audit or if you've got an offer that's not selling. We're here to help you out. Don't miss our next episode, where we'll discuss how to grow with grace and prevent your business from imploding on itself. Until next week, we're rooting for you!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
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Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024.
Key Takeaways:
- Income claims and result claims can be seen as icky if they lack transparency or rely solely on monetary success. Balancing these claims with case studies and showcasing the journey to success can help build trust with potential clients.
- Hyper scaling, while tempting, can lead to cracks in the foundation of a business if systems and infrastructure are not in place. Gradual growth and strategic investments are key to sustainable success.
- The rise of faceless accounts in marketing can create a sense of disconnection and lack of authenticity. Building trust and connection with your audience through personal branding and genuine interactions can lead to stronger relationships and conversions.
If you enjoyed this episode, share it with your business bestie and follow Deeply Rooted Business on your favorite platform for more valuable insights. Stay tuned for the next episode where the hosts will discuss why your offers may not be selling and how to make them irresistible to potential clients.
Remember, quality and authenticity will always win in the end. Keep rooting for your business success!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
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Welcome to another episode of the Growing a Deeply Rooted Business podcast! In this episode, Jess and Rachel discuss how to create more flexibility in your schedule, especially during the summer season. They share proactive strategies for protecting your flexibility, optimizing your systems, and maintaining your content creation. So, let's dive in!
Key Takeaways:
- Proactively plan and schedule your sales to ensure revenue during the summer months.
- Consider front-loading your sales efforts before summer hits to capture potential clients who may be taking time off.
- Tailor your marketing strategies to target specific audiences who are more likely to engage during the summer season.
- Prioritize work-life balance by intentionally structuring your work week and setting boundaries with clients.
- Create a content bank by capturing B-roll footage and organizing it for future use, making content creation more efficient.
- Repurpose evergreen content or rerun popular episodes of your podcast or YouTube channel during the summer months.
- Audit and optimize your business systems, including client management, marketing, operations, and team meetings, to streamline processes and save time.
Resources Mentioned:
Jess's YouTube video on scheduling and time blocking : https://youtu.be/98az3TqN4_o Notion for organizing content ideas : https://affiliate.notion.so/hlf264iiy2pNotion Social for turning your Notion Database into a content scheduler : https://notionsocial.app?aref=wellnesscollab
If you found these tips helpful, share this episode with your business bestie so they can also enjoy a flexible summer schedule. Don't forget to follow us on your favorite podcast platform and connect with us on Instagram, TikTok, and YouTube. And if you loved this episode, leave us a review! We appreciate your support.
Until next time, embrace the freedom and flexibility of summer in your business!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. >
_________________
Hang Out & Say Hi!
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Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead magnet can help you attract and engage your ideal audience while building a thriving community around your brand.
Key Takeaways:
Quiz Lead Magnets: Discover how quizzes can segment your audience and personalize their experience, leading to higher conversions and valuable insights for your business.Private Podcasts and Recordings: Meet your audience where they are by providing easily digestible audio content that adds value and fosters deeper connections.Low-Ticket Offers: Skip the freebie stage and give potential customers a taste of your paid offerings, building trust and driving qualified leads to your business.Co-Working and Community Experiences: Create a safe and supportive space for your audience to connect, collaborate, and engage with your brand on a deeper level.
Summary of Resources:
Dive deeper into lead magnets and learn how to create compelling offers that attract and engage your ideal audience with Rachel's Aligned Leads Formula: https://gal-agency.com/alignedQuiz Lead Magnet Software : https://interact.grsm.io/28axc2hrlmo3Private Podcast Software : https://www.captivate.fm/signup?ref=zwjiyja3 Kajabi : https://app.kajabi.com/r/MzZcfZNh
Share this episode with fellow business owners who are looking to level up their lead generation strategies and grow their email lists. Don't forget to follow Deeply Rooted Business on TikTok, YouTube, and Instagram for more valuable insights and tips. And if you enjoyed the episode, leave a rating and review to help the show reach more listeners. Tune in next week for an episode on prepping your business for a stress-free summer!
Thanks for tuning in, and remember, we're rooting for your success!
Connect With Us:
Jess Website
Rachel's Website
__________
Work with Us 1:1
Rachel's Services
Jess's Services
__________
Learn with Us
Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. >

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing.a...