Startup Syndrome SSE Business Lab

Andreas and Julia has been listening in on the Activate workshops recently and were inspired by the Go-to-market workshop by Rasmus Savander to talk about the Product-Market-Model-Channel fit.


They end up speaking about different ways you can make sure you have coherence across these different parameters and how the fit between them can drive your business in the right direction.


Resources mentioned: An image of the model and some background https://brianbalfour.com/essays/product-channel-fit-for-growth


Alumni company of the week: Napper


Hosted by Julia Delin & Andreas Johansson


Produced by MTW Studios


Responsible publisher: Lars Strannegård

Andreas has recently been through the recruiting process of new colleagues to SSE Business Lab and Julia reminisces about her time recruiting and managing Andreas (phew!). 

They end up speaking about what to look for when recruiting people to a very small team, how you learn to become a great leader, and how to manage people in the fast-paced environment a startup is.

Alumni company of the week: Ledarskapsjouren

Hosted by Julia Delin & Andreas Johansson

Edited by Carl Andersson

Responsible publisher: Lars Strannegård

Andreas has previously gotten the request to talk about the success stories they’ve seen at SSE Business Lab, and Julia has recently gotten a similar request - but to talk about the failures.


They end up choosing the former topic to be a bit more positive, and speak about some of the more successful companies the’ve seen during their time, discussing what those teams did well.


Alumni company of the week: Inex One


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård

Julia has been thinking back on a course she took about the pros and cons of diversity in teams, and Andreas recently hosted a workshop about what aspects are important for co-founders to discuss and align on in early startups.


They end up speaking about SSE Business Lab’s diversity criteria, why they care about diversity and why startup founders should, as well as how many of the discussions about diversity could benefit from some nuance.


Alumni company of the week: The Ode To


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård

Andreas has been getting a lot of questions about Shareholders’ Agreements lately, and Julia has been looking into the fine print of the Startup Tools’ Shareholders’ Agreement template.


They end up speaking about the different clauses that are good to be aware of in the SHA, why cliff and vesting is so important, and what changes they would like to see in the Startup Tools’ template.


Alumni company of the week: OMIT


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård

Andreas has been thinking about all of the different ways he’s seen startups fail, and Julia has finally read about the “Onion Theory of Risk” which Andreas has been nagging about.


They end up speaking about the different risk factors contributing to startup failure, examples of startups they’ve seen falling prey to these risks, and what you can do to mitigate them.


Alumni company of the week: Charlie


Hosted by Julia Delin & Andreas Johansson


Edited by Victor Ganguly


Responsible publisher: Lars Strannegård