45 episodes
The Aspiring CMO Ani Hoang
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- Business
Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.
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Get High DR links with HARO and ChatGPT - Chris Panteli
In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.
Chris also discusses the difference between Haro and digital PR, the process of crafting a pitch for journalists, and the role of AI in the pitch process. He emphasizes the importance of good content and good links for SEO success.
More than that, you can explore how the latest Google core update emphasizes the importance of high-quality content backed by valuable links, further discouraging the use of AI-generated content and low-quality backlinks.
This episode is a must-listen for anyone who wants to understand the power of link building and leverage platforms like Haro to boost their online presence.
So stay tuned and listen to our story now.
✨ Episode Topics:
03:05: Importance of Link Building and Haro
07:31: Crafting the Perfect Pitch for Journalists
11:09: Should you rush your pitch?
12:53: Steal Chris Pitch Process using AI
15:09: What’s best? GPT vs Gemini
16:46: Whats a perfect pitch for journalists?
21:16: Reactive vs Proactive Linkbuilding
24:21: What’s the ROI on HARO link building strategy?
26:32: The Google Core Update and the Importance of Good Content and Links
28:59: Overcoming hardship of an entrepreneur
🔗 CONNECT WITH CHRIS PANTELI:
👥 Linkedin: https://www.linkedin.com/in/chris-panteli/?originalSubdomain=uk
💻 Website: https://marketmoverspod.com/ 🎧 Facebook: https://www.facebook.com/chrispanteli
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook https://www.facebook.com/theaspiringcmo
Instagram https://www.instagram.com/theaspiringcmo/
YouTube https://www.youtube.com/@theaspiringcmo/featured -
Sales Secrets from former Director of Sales with 20+ years Experience - Glen Ingram
Sales vs Marketing…I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪
This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.
Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.
This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️
✨ Episode Topics:
01:14 - 05:30: Starting in sales and overcoming fear
05:31 - 07:50: Sales and Marketing: Differences and Similarities
07:51 - 09:44: The Role of Numbers and ROI in Sales
09:45 - 18:30: Sales Techniques: Having Conversations and Listening
18:30 - 24:00: Traits of Great Salesperson
24:00 - 26:55: Advice for Aspiring CMOs
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Connect with Glen Ingram
Linkedin: https://www.linkedin.com/in/gleningramseoexpert/
Website: https://www.websearchpros.com/
Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured -
Kyle Roof: SEO is Math. Don’t Stop Testing and Rank #1!
Meet Kyle and 350+ SEOs at the SEO Mastery Summit from April 7-11,2024 😃 https://seomasterysummit.com/
Can you ipsum dolor sit amet, consectetur WIN in life semper venenatis, with lorem ipsum?
Wasn’t this just a dizzy sentence to read? Not for Google! Search engine optimization is math, no matter how you view the world or digitial marketing.
In this episode, Kyle Roof, Founder of Page Optimizer Pro and IMG Courses joined The Aspiring CMO show to share his approach to scientific SEO testing (like ranking sites with Lorem Ipsum)!
You’ll learn about running agencies, building different businesses, and embracing a better mindset for life!
I mean, what’s the point of doing all that hard work if you can’t enjoy life a little? ;)
✨ Episode Topics ✨
00:00 Introduction and Background 01:00 The Unwilling Client and Dealing with Stakeholders 05:10 SEO is just Foot Traffic 06:49 why is Kyle successful? 👁️👄👁️ 09:05 Advice for Aspiring CMOs: Be Present and Active in Relevant Groups 14:35 how to Run SEO Tests and Experiments 23:32 Balancing Work and Enjoying Life 29:15 Applying On-Page Best Practices to AI 31:34 Building Businesses from Scratch
You can watch full episode on Youtube now: https://www.youtube.com/watch?v=viDdU975bTg
ASK Anything on the Aspiring CMO and get your questions asnwered right on the show!https://forms.gle/jswoQq8dy8u2oisT6
Connect with Kyle Roof:Website: https://kyleroof.com/LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/
Subscribe to The Aspiring CMO:Facebook: https://www.facebook.com/theaspiringcmoInstagram: https://www.instagram.com/theaspiringcmo/Youtube: https://www.youtube.com/@theaspiringcmo/featured
#searchengineoptimization #theaspiringcmo #seotips -
The TRUTH behind VIDEO Marketing Businesses - Milan Smets Playstack
Every brand needs video content nowadays. Not going it lie, video editing and the demand for video editors boomed since TikTok and the rise of short form content!
Youtube channels are one of the highest converting assets for businesses yet many of them haven’t gotten over the hurdle of creative video production.
That’s why i invited Milan Smets, the Co-Founder of Playstack that helps companies built their online brands through VIDEOOO!
Milan started out of the video editor and today he’s hiring, training, and managing multiple video editors to create high converting YouTube videos.
In this episode, you will learn how to find great talents for your video production, and how to get started with content, marketing as a brand or other individual 😉
🔗 CONNECT WITH MILAN:
Linkedin: https://www.linkedin.com/in/milan-smets/
Website: https://www.playstack.co/Youtube: https://www.youtube.com/@PlaystackAccelerator/videos
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook https://www.facebook.com/theaspiringcmo
Instagram https://www.instagram.com/theaspiringcmo/
YouTube https://www.youtube.com/@theaspiringcmo/featured -
How to make a full-time income with affiliate marketing and SEO? Moon Hussain
In today’s episode, we will dive in Moon’s story a successful SEO turned entrepreneur and find out how she got started in affiliate marketing and her career journey in digital marketing. Moon will also share her take on recent Google updates and how community building and social media will help your brand stand out and stay unique!
If you are thinking of switching careers, get started in an online side hustle, this episode is for you! Lets get into the episode!
Start your affiliate marketing career with this gift from Moon https://affiliatephoenix.com/freebie/
🔗 CONNECT WITH Moon
👥 https://www.facebook.com/groups/affiliatephoenix/
💻 https://affiliatephoenix.com/
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured -
What’s digital PR and why is this the future? Fery Kaszoni
Do you know how much it cost for companies to be featured on magazine like Forbes or BBC? I invited Fery Kaszoni the brain behind Search Intelligence, a Digital PR company that just crossed 1million dollar revenue last December. If you have not heard about him, well him and his team are putting together creative case studies like… which video game character would make the most amount of money in real life? or would Elon Musk or Mark Zuckerberg win a boxing fight? BTW, it would be Mark Zuckerberg 🤠
So in today’s episode we’ll dive in Fery’s Digital PR process and his main advice for entreprenerus, and aspiring CMOs!
So lets get into the episode!
🔗 CONNECT WITH FERY KASZONI
Linkedin: https://uk.linkedin.com/in/ferenczkaszoni Youtube: https://www.youtube.com/@FeryKaszoni
Website: https://search-intelligence.co.uk/
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured