Reprogramming with Lindsay Hyatt Reprogramming with Lindsay Hyatt

I've had some excellent conversations on Reprogramming, but in this first guest episode of my SECOND year of podcasting, this one may be my new favorite.



My guest and I cover topics including what it's like to step into your creative genius, find joy in your craft, and find ways to TRULY support women, even when it's easier to go along with the crowd. We explore the *perception* of success versus the actual realization of it and how business owners can continuously find new ways to reinvent themselves and thrive.



It's open, it's honest, it's funny, and emotional. I think you'll take so much away from today's episode.

Andrea Costrino is the owner of Andrea Costrino & Co Portrait Photography located in Lewiston, NY. Andrea supports everyday women who are ready to step into their power and rediscover themselves through an intimate portrait experience. She's an educator who puts her graduate degree to good use by teaching people of all levels in photography how to create visually interesting images. Andrea is also an author who co-wrote Grit & Grace with 11 other incredible women who share their true stories of finding strength and hope during a time of darkness and despair. Andrea has been married for 14 years to her husband Nick and together they have two daughters.



CONNECT WITH ANDREA:

https://www.instagram.com/andreacostrinoco/

https://www.facebook.com/andreacostrinoco

https://andreacostrino.com/

We made it!

Reprogramming turns ONE YEAR OLD this week. When we launched on May 31st, 2023-- I had no idea the rollercoaster of emotion this little podcast would have me on:

-excitement

-overwhelm

-frustration

-gratitude

-pinch-me bliss

-empowerment

...the works.

On today's episode, I reflect on what I've learned-- including tips and tricks for getting a podcast off the ground, what it really takes to keep it afloat, where I could have personally done better, and where I'm taking this thing in the future.

(Spoiler alert: a change is gonna come!)

For all my guests and listeners who made this dream possible over the past year, THANK YOU.

If it's ever touched or entertained you in some way, I'd be honored if you share it with your network.



Here's to another year of REPROGRAMMING the status quo!



CONNECT WITH LINDSAY:

lindsayhyatt.com or lindsayhyatt.co

@thelindsayhyatt on IG and THREADS

Lindsay on LinkedIn

If you’re an entrepreneur or business owner, chances are you’ve heard of or have even practiced the concept of “CEO days.” 



I’ll admit, when I first launched my business, I took this to mean a day or long weekend at a lavish hotel, noshing on room service, taking yourself out for a massage and cocktail, and getting creative about the next phase of your business. SOOOO SEXY, RIGHT?



Well, that’s amazing, but I quickly realized in life with 2 young kids, those types of CEO days would be far and few between. For a while, I kind of gave up on the idea of it all together.



Enter today’s guest, who shares the *truth* about CEO days, along with what it was like to be raised by successful entrepreneurs, how she stays blissfully booked out, and this novel idea that as a business owner, you “don’t have to be stressed out.” 



Mind blowing, right? 

It’s a great conversation.



Rachel Meltzer is a freelance writing coach (and a freelance writer, of course). She's coached over 100 freelance writers on launching their businesses and getting clients. She's written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs, and more in the tech and outdoor recreation industries. She loves the freedom that freelancing gives her to thru-hike, live in a van, move whenever she wants, and spend time with her loyal cat, Bonnie. 



CONNECT WITH RACHEL:

LinkedIn: https://www.linkedin.com/in/rmeltzer/

https://www.meltzerseltzer.com/

If there’s one thing I have had a nonstop passion for since the moment I became a professional, it’s the idea that the corporate workspace as we know it is archaic and outdated. 



From inflexible scheduling to being forced to work in-office, the established corporate expectation no longer makes sense for the majority of employees. Back when I started my career, the thought of working remotely and on a personalized schedule was but a dream, but after the pandemic, we were shown that business could, in fact get done from wherever, and whenever it made the most sense. This new sense of possibility opened up opportunities for so many employees who thrive with a “outside the corporate box” setup.



Yet, many corporate entities are ignoring these facts and attempting to have everyone settle back into the old way, causing large quantities of employees to quit that lifestyle and venture out on their own. (Spoiler alert: not the “risky” decision society might make you want to believe it is!)



On today’s Reprogramming, I speak with a copywriter who realized her health and wellbeing mattered much more than fitting into a corporate mold. We discuss why many white-collar jobs are still stuck in this old way of doing business, and what life looks like on the other side, as a freelancer and small business owner. 



Lisa Kissane is a freelance copywriter on a mission to make well-being services more accessible for everyone. Through her business, Silvertongue Copywriting, she supports wellbeing practitioners and organizations, specializing in sales-focused writing such as websites and emails. But, without the ick of traditional marketing methods.



CONNECT WITH LISA:

silvertonguecopywriting.com

https://www.linkedin.com/in/lisa-kissane-💚-2b36571a9/

What if we viewed life and business through a wider lens?



What if instead of shooting out a few sales emails to a new list subscriber or pushing for the $100k launch, we looked at the bigger picture, or the full lifecycle?



On today's episode of Reprogramming, Shlesha Pandey teaches us about how email lifecycles can teach us something about life and business as a whole, and how it all factors into the practice of ethical marketing. You may have a big, satisfying "aha moment" at the end of the conversation, like I did!



Shlesha Pandey is a seasoned strategist in lifecycle and retention marketing, with a talent for crafting campaigns that not only capture attention but also drive customer loyalty and sales. She has worked on the art of integrating strategic insight with creativity, significantly boosting revenue for numerous brands through effective lifecycle marketing. At her core, Shlesha is a storyteller and a thinker, adept at turning every email into a compelling narrative that resonates with audiences and fosters lasting customer relationships.



CONNECT WITH SHLESHA:

www.ecomrevolutionx.com: 

LinkedIn

Instagram

Is balance real? 



If you’re a parent with young kids and a full time job, you may have come to the realization that balance is a magical, flying unicorn you may meet one day, in some other chapter of life.



Or maybe there’s a better way to approach it all- whether you have kids or not.



We’ve had plenty of incredible moms on the show, but today’s guest gives us our deepest dose of reality yet. 



Ashley Fabry is a wife, mom of two, and founder of Ashley Rose Branding, LLC.



After nearly ten years in corporate marketing including roles in healthcare, consumer goods, and B2B; she founded her business to make a greater impact on her community. 



She shares her approach to planning not one, but two very different maternity leaves while running a thriving business, plus priceless nuggets about reprogramming your expectations, tapping into your most *valuable resource* (hint- you already have it), and the phrase about balance that’s stuck with me ever since.



If you’re a business owner, this episode will shift the way you think about work/life balance and what’s possible. You don’t want to miss it. 



CONNECT WITH ASHLEYashleyrosebranding.com

LI: Ashley (White) Fabry

IG: @ashleyrosebranding