33 episodes
Pregnancy & Postnatal Entrepreneurs Collective Podcast Niamh Cassidy, IBCLC
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- Business
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5.0 • 2 Ratings
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Welcome to the Pregnancy & Postnatal Entrepreneur's Collective podcast, hosted by Niamh Cassidy, the founder of the Collective.
Niamh is a childbirth educator and lactation consultant. She initially started her childbirth education business as a side hustle alongside working full time in social care.
Starting her own business wasn't easy for Niamh, as she found it hard to fill her classes and get lactation clients, even when she quit her fulltime job. She worried about 'the competition' and wanted to learn how to stand out. This led her to consume all the 'business' content she could find, from podcasts to mentorship programs and trainings. While she learned a lot, she found that many 'experts' didn't understand the importance of ethics in perinatal work. So, Niamh has been consuming, learning, testing, and adapting to see what works and feels good for her practice. She has been able to grow a successful practice, outperforming many of her peers who have been in practice longer.
Now, Niamh wants to share what she's learned with you through this podcast. She no longer worries about 'the competition' and sees all ethical business owners in perinatal work as her peers. She believes that together, we can all be successful. Join Niamh on this journey as she shares her insights and tips on how to grow your own successful perinatal practice with integrity and authenticity.
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From Solopreneur to Ireland's First Doula Company
In this episode Niamh chats with Mary Tighe, co-owner of Doulacare Ireland. Doulacare Ireland provide training to birth & postpartum doulas and also works together with over 40 Independent Doula Contractors who offer birth and postpartum support to families around Ireland.
Mary herself is an experienced birth and postpartum doula, childbirth educator, and breastfeeding counsellor. She trained as a birth doula in 2006 and has since developed a special interest in supporting clients through Pregnancy Loss and VBAC birth. Mary’s dedication to her work has been recognised in her winning Doula of the Year in 2018.
In the episode we cover the challenges and benefits of transitioning from a solo doula to a partnership and a company, the importance of mentoring, to dealing with burnout, perimenopause and bringing in employees.
Want to join over 100 birth and postpartum workers at the Birth Biz Breakthrough event on the 16th & 17th April 2024? Click here to secure your free virtual seat.
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Why You Need to Start Blogging
In this episode of The Pregnancy & Postnatal Entrepreneurs Collective podcast, host Niamh Cassidy delves into the world of blogging, uncovering its remarkable potential for birth workers looking to expand their businesses. Niamh explores the undeniable power of blogging in today's digital landscape. Despite the prevalence of social media, she highlights compelling statistics revealing that websites with blogs receive a significant 55% more traffic. Drawing from personal experience, Niamh emphasizes the enduring impact of well-crafted blog content, which continues to attract daily visitors even years after its publication. So if you're ready to fin out why you should be blogging, listen in now!
The Birth Biz Breakthrough Event
10 Steps to Get More Clients
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Creating a Balance Mindset
In this episode your host Niamh Cassidy, IBCLC, Antenatal Educator and business coach & mentor to birth & postpartum workers takes you through what it means to create a mindset of balance and boundaries and how that can help you thrive in business.
Do we all have the same 24 hours in the day? Lets find out...
Topics
-Running a business and being a mother
-Running a business and other responsibilities
-Work life balance for birthworkers
-Why it's important that your business has is prioritised at times
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Stop Creating Crap Content
Join us in this episode of where we dive into the world of content creation and discuss how to elevate your game by avoiding common pitfalls. Host Niamh Cassidy, IBCLC and THE business coach and mentor to birth & postpartum workers, shares valuable insights on crafting content that resonates with your audience, from prioritizing their needs to infusing entertainment value into your posts. Learn why less is more, how to break down complex ideas into manageable steps, and discover the RACE marketing framework to guide your content strategy. Whether you're a doula, lactation consultant, or birth educator, this episode is packed with actionable tips to help you stop making crap content and start captivating your audience. Tune in now and take your content to the next level!
Download 10 Steps to Standing Out & Getting More Clients
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Building your Freebie Funnel
In this episode Niamh chats with Crystal Bantel, affectionately known as Your Tech Fairy. They discuss everything you wanted to know about email marketing and freebie funnels including:
What is email marketing?What are the benefits of email marketing?How do you get started?How to nurture your subscribers Using email marketing to book clientsMaking the tech side easy
Crystal specializes in guiding neurodivergent entrepreneurs through the maze of online business tech and design. With a strong focus on those with ADHD, Autism, C-PTSD, POTS, and other chronic conditions, she offers a range of services such as website design, and email marketing course, and a comprehensive 1-year group program for neurodivergent business owners who don’t feel tech savvy. Crystal is dedicated to making email marketing, social media presence, and website creation, accessible and manageable for everyone. Through her program, she aims to transform the overwhelm of tech and design into a journey of empowerment, enabling her students to build their online presence with confidence and authenticity.
https://crystalbantel.com/
Your Tech Fairy on Instagram
10 Steps to Stand Out & Get More Bookings
Join our free Facebook Community to help you grow your business to consistently fully booked. -
Challenging your Limiting Beliefs
Are they limiting beliefs? Imposter syndrome? Or, just temporary thought patterns?
We all have mindset issues that hold us back. In this episode I go through the 5 top ones that I see in Birth & Postpartum Workers and how to overcome them.
Download the 10 Steps to Stand Out % Get More clients here
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Customer Reviews
Essential for birth work entrepreneurs
This podcast, and Niamh’s work in general, is filling a gap in business information that will work for birthworkers. For a lot of us, the hard selling, aggressive self-promotion and “hustle culture” promoted for a lot of small businesses just isn’t a fit. I’m thankful for Niamh’s guidance and wisdom in this space!
Just What I Needed!
This podcast brings wisdom to the world of prenatal and postpartum care providers who are striving to make their work a profitable, thriving business. Dedication and commitment to the cause of improving health are the foundation, but knowledge about marketing and business strategy make it realistic to build a private practice - and Niamh has some really sharp insights here that will help take you further. Can’t wait to hear more episodes! - Christine, IBCLC in United States