17 episodes
ET Startup School The Economic Times
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- Business
Welcome to ET Startup School. A step-by-step guide to building your startup and helping it succeed. Host Suresh Venkat quizzes entrepreneurs to put together a 12-step program for beginners. From the basics of "What should I do with my idea?" to " How do I figure out Product-Market fit?" and expanding to " How do I prioritize spending?", ET Startup School gets you the answers from founders who have cracked it and lessons from the actions that failed. So, get your notepad out, it’s time for school! A new episode drops every Friday.
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Survived, Profitable, Listed. What Next?
Aditya Ghosh has worn several hats over a storied, and still continuing career - lawyer turned aviation entrepreneur, a restaurateur, an investor, a motivational speaker, an art collector, a dad, and then some. From explaining industry dynamics to solving startup challenges and doling out mentorship advice, this conversation on ET Startup School covers it all.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information. -
Somebody wants to buy me out. Should I Sell?
Your startup has scaled up, and the market has taken notice. Potential suitors are hinting at an acquisition. How can you navigate deal structures, earnout periods, industry trends, and even payout terms and conditions? What should your response be to VCs, co-founders, team mates and more? Aakrit Vaish, Co-Founder and CEO of Haptik, that was acquired by Reliance Jio, helps you answer.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information. -
How do I course correct?
Course correction is a term that traces its origins to sailing. This episode may help you navigate your startup ship out of troubled waters. Your teacher is Mayank Kumar, Co-Founder & MD, upGrad. Money is tight. Investors are scarce. Runways have shortened. What do you need to do to keep your business afloat? Listen on and find out.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information. -
Company Culture: Is that a real thing and how do I build one?
Should work be “like a family”? How do you manage office politics? Can you train for and enforce gender sensitivity? When is HR really needed, and what should their ideal role be? Fractal’s Srikanth Velamakanni breaks down what company culture really is and shares insights on fostering a workplace environment that drives long-term success.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information. -
My startup is in trouble, What do I do?
You’re firing at all cylinders, but the results just don’t match. How do you assess and solve risks? Is there a troubleshooting playbook? Any frameworks to help you isolate and address concerns? Can funding help? Or should you just pack up? Learn what to do from Shivakumar Ganesan (Co-Founder & CEO, Exotel) as he shares his personal journey of bouncing back from failure.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information. -
How do I build a brand?
Is there a science to naming your brand? What about choosing or designing your brand’s assets, such as a logo, jingle, colours or packaging? Should you sign on a celebrity or an influencer? Which platform should you advertise on, and is all marketing just performance marketing? Too many questions? Clear your confusion as your teacher, Shashank Mehta (Founder & CEO, The Whole Truth Foods) breaks down the art and science of building a brand.
You can follow our host Suresh Venkat on his social media: Twitter, Linkedin and Instagram
Catch the latest episode of ET Startup School on your favourite podcast streaming platform - ET Play, The Economic Times, Spotify, Google Podcasts, Apple Podcasts, JioSaavn, Amazon Music and Castbox.
See omnystudio.com/listener for privacy information.