62 episodes
Good Marketing Unplugged Feathr
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- Business
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5.0 • 10 Ratings
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Tune in for stripped down, acoustic style conversations with purposeful marketing pros (that's you!) and practitioners at cause-based and membership-based nonprofits to breakdown how they think about and do marketing. We'll also breakdown real campaigns they’ve run or worked on, what worked and what didn’t. Plus, synthesize takeaways for your next campaign. As a bonus, we curate the beats (actual songs, artists, albums) that keep them focused, inspired, and fueled while they do marketing!
Curated by the brilliant team at Feathr (https://feathr.co (https://www.feathr.co))
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Brief #074: Inspiring you with marketing campaigns from fellow nonprofits
In this week's Good Marketing Brief, Nhu and Noah discuss ...
CoorDown takes down assumptions 📖
https://tobes.substack.com/p/92-some-personal-news-spn
New reports forecast fundraising growth 📖
https://www.philanthropy.com/article/are-we-getting-back-to-normal-new-reports-forecast-fundraising-growth
charity: water gamifies its latest fundraising campaign 📖
https://www.charitywater.org/
A behavioral science perspective on emails 🎧
https://malloryerickson.com/podcast/episode-168-engaging-hearts-and-inboxes-a-behavioral-science-perspective-on-charitable-email-campaigns-with-christina-gravert
American Cancer Society tugs on your heartstrings 🎥
https://www.linkedin.com/posts/american-cancer-society_learn-more-about-our-work-activity-7163231876143423488-dFOR/
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
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Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song. -
Brief #072: Zeroing in on the marketing trends that can lead to greater impact
In this week's Good Marketing Brief, Nhu and Noah discuss ...
The science behind optimal touchpoints 📖
https://blog.rkdgroup.com/cracking-the-code-the-science-behind-optimal-touchpoints-for-unbeatable-impact
How to boost fundraising and attract more big gifts 📖
https://www.philanthropy.com/article/10-ways-to-boost-fundraising-and-attract-more-big-gifts-this-year
Don’t wait any longer to engage Millennials—here’s why 📖
https://tobes.substack.com/p/90-some-personal-news-spn
Charitable giving during presidential elections 📖
https://www.ccsfundraising.com/insights/presidential-elections-and-charitable-giving-what-does-the-data-tell-us/
How to engage supporters dimensionally 🎧
https://www.weareforgood.com/episode/516
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song. -
Brief #071: Learning from Wendy’s marketing misstep
In this week's Good Marketing Brief, Nhu and Noah discuss ...
Call out the loss of exclusive membership benefits 📖
https://www.nextafter.com/experiments/how-does-calling-out-the-loss-of-exclusive-membership-benefits-for-lapsed-members-affect-conversion-rates
Ways to use events to steward peer-to-peer participants 📖
https://www.nonprofitpro.com/article/6-tips-for-your-next-peer-to-peer-fundraising-event
The nonprofit guide to events 📖
https://go.qgiv.com/ultimate-event-guide
How to make your audience feel engaged 🎧
https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=7xn542o228
LinkedIn becoming a hot spot for influencer marketing?
https://adage.com/article/digital-marketing-ad-tech-news/how-linkedin-embracing-influencer-marketing/2544101
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song. -
Brief #070: Peer-to-peer programs find steady growth
In this week's Good Marketing Brief, Nhu and Noah discuss ...
Peer-to-peer as an acquisition tool 📖
https://www.nptechforgood.com/2023/12/02/5-fundraising-trends-to-watch-for-in-2024
Unlocking the secrets of nonprofit marketing success 🎧
https://www.fundraisingtransformed.com/blog/74-unlocking-the-secrets-of-nonprofit-marketing-success
9 actionable peer-to-peer fundraising tips 📖
https://www.classy.org/blog/dont-start-peer-peer-fundraising-campaign-without-10-things
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song. -
Brief #066: Can you rebuild donor trust with these marketing fixes?
In this week's Good Marketing Brief, Nhu and Noah discuss ...
-A peek into building a trusted nonprofit brand 🎧
-What to do about the trust crisis 📖
-A dive into Candid's social media strategy 📖
-Building your brand with a customer promise 📖
-How MDDS boosts audience engagement 📖
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence. -
Brief #069: Are you (unintentionally) creating transactional supporter experiences?
In this week's Good Marketing Brief, Nhu and Noah discuss ...
A guide to digital marketing for nonprofits 📖
https://www.feathr.co/resources/blog/digital-marketing-for-nonprofits
Stop treating donors like ATMs: Here’s how 📖
https://www.philanthropy.com/article/stop-treating-donors-like-atms-heres-how
Overcoming donor hesitancy 📖
https://www.nonprofitpro.com/post/overcoming-donor-hesitancy-strategies-to-keep-donors-engaged-and-giving-amidst-challenges/
Report: Associations lag in AI adoption 📖
https://associationsnow.com/2024/02/report-associations-lag-in-ai-adoption/#:~:text=Last%20month%2C%20Info%2DTech%20Research,using%20the%20technology%20in%202022%2C
How marketing can mobilize movements for your cause 🎧
https://www.feathr.co/unplugged?wchannelid=bzmasafxci&wmediaid=8cfe5l5orq
Read and subscribe to the Good Marketing Brief newsletter 👉 https://feathr.co/brief
***
Hosted by the brilliant team at Feathr (https://www.feathr.co/).
Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.
Special thanks to Feathr’s very own Max Anderson, who wrote and performed our theme song.