Event Peeps Event Marketer
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- Business
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Welcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people, the playbooks, the ideas, and the strategies that are inspiring event campaigns and driving growth.
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Beyond the Music Festival Gates, with Pavan Pardasani of TAO Group
The music festival experience today expands well beyond the gates, where VIP parties accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes. In this episode, we explore the vast and evolving experiential landscape around music festivals with Pavan Pardasani, cmo of TAO Group Hospitality, which activates the exclusive Desert Nights after-hours experience during Coachella, as well as other pop-ups at festivals across the country. Plus, get festival experiential activation tips from Zev Norotsky, founder and ceo of ENTER, our partner on this episode. Grab your best fringe and listen along.
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Cultivating Longevity in Your Team and Career, with Cyndie Wang of HPE
Building a team from scratch is no easy task, but Cyndie Wang took on the challenge when she started with Hewlett Packard Enterprise (HPE) in 2015. Eight years later, as vp-global sponsorships and brand experience, she is reaping the benefits of establishing a culture of trust, ownership, transparency and authenticity, as her team has remained intact and continues to grow. While Wang, a two-time Women in Events honoree, manages and activates marketing partnerships with HPE’s sports and entertainment customers, it wasn’t always what she envisioned herself doing. In this episode, she takes us through her career switch from finance to marketing and shares her expertise in b-to-b events, KPIs and tech trends.
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Passion Projects—Helping Others Build Event Careers, with Sara Gorlick of Rakuten
The events industry comes with its own unique set of challenges, but it’s always changing, and that’s what excites this episode’s guest, Sara Gorlick, vp-events at Rakuten. Having discovered a passion for the industry in her first role as an event coordinator, Gorlick has built an almost 20-year career planning conferences and events for wide-ranging audiences around the world. Celebrating the one-year anniversary of “Lucky Boxcutter,” her how-to book for aspiring event planners, she reflects on her biggest professional lessons and successes and shares the key insights, measurement tools and trends she’s gathered from her career.
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Taking Pride in Employee Events, with Roger Mahusay of T-Mobile
Roger Mahusay, associate events manager at T-Mobile, was featured as part of this year’s Experiential in Color + Pride in Events program, which shines a spotlight on experience builders who are a part of, and identify with, the BIPOC and LGBTQIA+ communities. Building off his Pride in Events profile, Mahusay delves deeper into his unconventional career journey and shares how he found his voice to succeed in his role at T-Mobile, planning employee events and managing performance recognition programs.
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Harnessing the Power of Fan Conventions, with Lauren Collins of AMC Networks
Brands that bring popular IP to life at fan conventions face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, but never stray from “canon.” Lauren Collins, vp-promotions, events and experiences at AMC Networks, shares her perspective on the evolution of pop culture fan cons, how the network activated at San Diego Comic-Con this year and superfan trends she’s watching.
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Launch Stories: Creating an Event for an Industry, with Jessica Blake of Confluent
Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. In this episode, we sit down with Jessica Blake, senior director-global strategic events at Confluent, to talk 'year two' event planning strategies, the challenges and benefits of hosting an event for an industry as opposed to your users, and why listening is the most important tool to earn the respect of an evolving community.