Brick by Brick: Building Insurgent Brands DSG Consumer Partners

Welcome to the 15th episode of ‘BRICK by BRICK: Building Insurgent Brands'. Join us as we talk to the brightest minds across the world about building enduring consumer brands.


In this episode, we will hear insights from Viksita Singh Menon about the ever-evolving landscape of Beauty for Millennials and Gen Z in Southeast Asia.
Tune in as we discuss:
The unique dynamics of young consumer needs and behaviors observed in Southeast Asia.Navigating the competitive landscape and strategies for beauty insurgent brands to thrive.Adapting to the post-COVID consumer, meeting demands for interactive online experiences and personalized shopping journeys.The power of online platforms, notably TikTok, for brand discovery and engagement, emphasizing the importance of a robust content strategy.Anticipated future trends in beauty, including the growing influence of AI and the increasing emphasis on sustainability in product offerings.You can also watch the full episode on the DSGCP website.

In this episode we're privileged to host Saket Gore, former CEO, APAC, Himalaya Wellness Company. In conversation with DSGCP's Sameer Mehta, Saket shares his experience of building Himalaya for over 15 years in and outside India, specifically Indonesia. 

Tune in to this insightful episode on category creation, consumer insights, NPD & innovation, general trade and much more! 
You can also watch the full episode on the DSGCP website.

We're excited to host Gautam Saraogi in episode 13 of Brick by Brick to discuss the incredible story of Go Colors - Go Fashion India Ltd.

In the last 13 years, Go Colors has become synonymous with women’s bottomwear and had an excellent public listing in 2021. With >30% EBITDA margin and INR 760 crores ARR in Q1FY24, Go Colors is a fantastic story of a brand built with solid fundamentals and a razor-sharp focus on a single category.

In this session with Hariharan Premkumar, we will cover: 

- Building a brand in a low-differentiation category
- Right pace of growth, key input metrics and unit economics in EBOs, Kiosks and LFS (Large format stores) at different stages of growth
- Maintaining low marketing spends (less than 5% of revenues) and discounted sales (less than 3% of revenues) while growing rapidly
- Managing fashion risk and inventory challenges in apparel
- What it takes to build a 30%+ EBITDA margin consumer brand
You can also watch the full episode on the DSGCP website.

We had the privilege of hosting Arindam Paul, Chief Business Officer and a key member of the founding team at Atomberg Technologies , on the next session of Brick by Brick: Building Insurgent Brands. Join us as Arindam shares insights on how Atomberg, one of India's largest and fastest-growing digital-first consumer brands, was built on first principles.

Arindam joined Atomberg pre-revenue and funding, to lead all customer-facing functions, including sales, marketing, and service. Over the past eight years, he has successfully scaled up the company's annual revenue from 0 to INR 1000 crores.

During the conversation with DSGCP's Hariharan Premkumar, Arindam dived into several key topics, including:


• The Amazon and Offline playbook Pre-PMF and Post-PMF
• Nurturing a learning and first principles thinking culture in the organization
• Metrics to monitor at different stages of growth
You can also watch the full episode on the DSGCP website.

We had the privilege of hosting serial entrepreneur and consumer products whiz Eric Ryan on our talk series, #BrickbyBrick, for a session on Creativity & Innovation: The Fuel to $100 Million Businesses.'

Eric started out squeaky clean in 2001 when he co-founded Method and built it into a global industry leader for both design and sustainability. 

In 2015, he shed his clean reputation to shake up the vitamin aisle with OLLY, an innovative line of gummies and proteins with smart design and downright deliciousness. 

Next, Eric ventured into making the finest fabric bandages and ointments that people actually want to buy and wear, co-founding Welly in 2019. 

Today, Ryan’s three ventures have reached a collective valuation of more than $1 billion!
 
Tune in to hear us discuss: 


- Spotting categories ripe for disruption 
- De-risking before scaling 
- The power of design
- Building teams and culture
- Fundraising tips & advice 
- Preparing for an exit 



You can also watch the full episode on the DSGCP website.

We hosted Katherine Desbaillets, Chief Brand Officer, SaladStop Group in the 9th session of #brickbybrick: ‘Walking the Talk on Sustainability’. SaladStop Group was founded in 2009 with environmental consciousness and sustainability at the forefront of its operations. With 28% of global emissions attributable to the food industry, SaladStop Group felt the urgent need to reduce its climate impact. In 2022, they launched Southeast Asia’s 1st Net Zero-certified F&B outlet. SaladStop Group is a great case study of how ESG can be a pillar for business and how early-stage companies can walk the talk on sustainability. 
 
 
Tune in to hear us discuss: 
How ESG is built into the DNA of SaladStop through various innovations and initiatives The challenges, trade-offs, and costs associated with prioritizing sustainability How ESG can deliver better business results for companies Actionable advice for young startups building their ESG strategy  


You can also watch the full episode on the DSGCP website.