Franchise Sales Secrets Podcast James Butler

In this chapter, I outline the costs of a mis-hire, how to recognize A players and recruit them to your team, the realities of hiring today, how to evaluate the performance of every position in your franchise support team, how to create a culture of leadership, and constantly be developing great leaders around you. No one achieves any significant goal alone. This chapter shows how to build better teams, create an environment that encourages growth, and why great leaders are able to increase momentum (whereas good leaders can only sustain it). I also outline four ways you can build the right environment  to develop and unleash leaders in your franchise, how to identify who you should develop as a leader in your business, and what you must do to foster an environment where rotten attitudes and selfishness are quickly quenched. Great leaders focus on their dreams and the teams required to make such goals become realities.

There is power in taking action. In this chapter, I discuss five things you must be doing now as a franchisor or franchisee in your business including how to stay focused, how to better delegate tasks in your business, how to get better response from your marketing efforts, the critical nature of building your franchise brand, and what actions you must take to pay the price in reaching your goals. I also discuss the importance of moving from a generalist to a specialist to strengthen the position of your business, the two questions that let you know if you are really committed to paying the price to improve, and which of the two types of action will yield the best results.
Sponsor: Franify.com
 

In this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life.
Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance." To help you overcome resistance in your life and business, I share four specific areas of your business and personal life where you are likely being beat by resistance and what you can do about it to get back on track and be more productive, focused, and successful. 
Sponsor: Franify.com

In Chapter 8 of my book Franchise Sales Secrets, I talk about the value of creating and implementing systems to ensure that franchisees deliver on your brand promise. In a franchise, a system is a way of doing things to produce a specific business result. The system is the solution to get the results you want. I outline three characteristics of a great system, six mindshifts and mindsets that are critical for you and your franchisees to have to succeed in franchising, the essence of the book The E-Myth and why many entrepreneurs still don't understand this concept and why they struggle in their new franchise business, how entrepreneurs, managers, and technicians view the work of a business very differently (and what you must do to ensure that these personalities work together), and the three stages of business that every franchisor and franchisee go through on the way to success.

After every interaction or transaction at your franchise, your franchisee is one of three things: 1) Disappointed because they got less than they expected, 2) Satisfied and only got what they expected, or 3) Delighted because they got more than they expected. We can all go beyond just aiming to satisfy franchisees and clients. In this chapter, I talk about nine ways to evaluate how well you are doing at meeting the needs of your clients, how to improve performance expectations, how to better deal with frustrated or unhappy clients, and eleven specific situations where you can train your team to go from the mundane to the majestic in the experience that your franchisees and clients have with you and your franchise brand.
Sponsored by: Franify.com

In this chapter, I talk about six problems with selling on price and how to build your unique, personal, and unique value in your franchise niche. I also discuss ten strategies in depth that you can use to increase your profitabilty and pricing for what you sell in your business. One of the biggest parts of learning how to sell with value as opposed to selling on price is understanding the language patterns, thoughts, and beliefs of profitable business owners and how consciously changing those thoughts, beliefs, and actions will help you build a more sustainable business.
This episode is sponsored by franify.com