117 episodes

This is The Effective Marketing Podcast channel and if you've spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as I know, being successful in your business is about being much more effective with your sales and marketing. So I am here giving you everything I know about sales and marketing and I am pulling in anyone I can find to share their experience also of sales and marketing.

Effective Marketing The Effective Marketing

    • Business

This is The Effective Marketing Podcast channel and if you've spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as I know, being successful in your business is about being much more effective with your sales and marketing. So I am here giving you everything I know about sales and marketing and I am pulling in anyone I can find to share their experience also of sales and marketing.

    To get better at LinkedIn and selling learn the basics. That's it - Talk Marketing 093 - Niraj Kapur

    To get better at LinkedIn and selling learn the basics. That's it - Talk Marketing 093 - Niraj Kapur

    Today's guest has sales experience. Actually, I've just learned that he has sales experience and marketing experience, baby, going back 30 years rather than 20 years that I know about. Because before I know about he worked at Marketing Week for ten years. But what I found is sales experience going back to 2000 when he was an area manager selling advertising on a personal finance website. Since then, he has held roles, including senior sales, commercial director, global sales manager, and director of Sales and Marketing.  

    He has been involved in industries including advertising, publishing, business, intelligence and innovative display services. He has been running his business. Everyone works in sales for almost five years. He is a LinkedIn top voice for sales, a sales force influencer and the author of two books, Everybody Works in Sales and the Easy Guide to Sales for Business Owners. In fact, that needs to be revised as well. We will hear about that. What you may not know about him is that he married a woman he had known for 20 minutes and one game show for years to provide for his family, including dirty money and the biggest game show in town.  

    Today's guest is Niraj Kapur.

    • 1 hr 15 min
    LinkedIn want company pages to be successful - Talk Marketing 092 - Michelle J Raymond

    LinkedIn want company pages to be successful - Talk Marketing 092 - Michelle J Raymond

    Today's guest has almost 20 years of sales experience, including customer service roles, sales rep roles, technical sales, sales management, and national product management roles in industries including personal hygiene, household and industrial cleaning and steel. She is now the co-host of the LinkedIn Branding Show. The LinkedIn pages team advisor for the Small Business Council, the Good for Business Show podcast host and has been running her business, the Good Trading Company, for almost three years. She is also the co-author of Business Gold Building Awareness, Authority and Advantage with LinkedIn Company Pages. What you might not know about her is that she once got a $2 million sale from a single LinkedIn post. She was introduced to us by the delightful Gillian Whitney.  

    Today's guest is Michelle J Raymond.

    • 1 hr 19 min
    The one thing that AI is lacking is originality - Talk Marketing 091 - Demi Aspey

    The one thing that AI is lacking is originality - Talk Marketing 091 - Demi Aspey

    Today's guest is a graduate of both the University of Huddersfield and the University of Lincoln. She has achieved a BA in theatrics, theatrical dramatics and theatrical arts and a master's in creative writing. She will be completing her PhD in 2023, at which point she will become a doctor of words. She is currently writer, mental health advocate and committee member at This is Me, Yorkshire Travel writer at House of Coco Magazine, lecturer and Module Leader at the University of Huddersfield, and Owner and freelance copywriter at Demi Aspey Writer. What you may not know about her is that she aspires to write scripts for TV. She produces dark, female driven drama scripts peppered with dry comedic wit and once tripped over Sir Patrick Stewart off of Star Trek.

    Today's guest is Demi Aspey.

    If you like it you can subscribe to the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    • 1 hr 21 min
    People think the comedian, what's he got to offer? Well, hold on - Talk Marketing 090 - Frank King

    People think the comedian, what's he got to offer? Well, hold on - Talk Marketing 090 - Frank King

    Today's guest is a graduate with a BA in political science and industrial relations but we are very seriously not talking about politics today. He graduated all the way back in 1979. Since then, he has been the mental health comedian since 2001, and a TEDx talk coach since 2014. He can help you land and rock a TEDx talk, optimize your speaker marketing, construct a bookable and marketable keynote and dial in your speaker brand. He has spoken for TEDx eight times, written for The Tonight Show for 20 years, and been a full-time speaker and comedian for 35 years. What you may not know about him is that he makes his living talking about suicide prevention. He is one of the very few people to have been recommended to us by two people independently, that's Tim Marshall and Mary Gardner.

    Today's guest is Frank King.

    If you like it you can subscribe to the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    • 1 hr 22 min
    The big problem in sales is the big bosses - Talk Marketing 089 - Jules White

    The big problem in sales is the big bosses - Talk Marketing 089 - Jules White

    Today's guest claims to have fallen in love with sales, fallen in love with sales in her childhood. She now has 30 years of sales experience, including working as a Business Development Manager in a Stainless Steel Stockholders and Account Executive at Yell, all the best people have sold advertising. Since then she has held a number of Head of Sales and Sales Directorship roles.

    She has also been a judge for the National Business Women's Awards. She is currently a Clubhouse moderator for the Fab Four and Friends show, an ambassador for the Willen Hospice, a professional speaker and author and Head of Retail and Chief Inspiration Officer at Live it, Love it, Sell it. As if that hasn't kept her busy enough, she also won an investment from Peter Jones on Dragon's Den on the telly. Today's guest was introduced to us by the wonderful Gillian Whitney.

    Today's guest is Jules White.

    If you like it you can subscribe to the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    • 1 hr 24 min
    We come across clients every day that have wasted budget, definitely - Talk Marketing 088 - Kat Sale

    We come across clients every day that have wasted budget, definitely - Talk Marketing 088 - Kat Sale

    Today's guest has sales and marketing experience going all the way back to 2009 when she was selling classified advertising space on the phone. We have something in common. She has a first-class degree from Coventry University in advertising and media. I never got a first-class degree. There was another media sales role before she worked her way up through two digital ad agencies, Periscopix and Croud. She is currently a co-founder at House of Performance which helps ambitious brands by identifying opportunity and revolutionising performance. What you may not know about her is that she is an intermediate-level pole dancer. She was introduced to us by the quite wonderful Abigail Dixon.

    Today's guest is Kat Sale.

    • 1 hr 14 min

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