64 episodes
Donor Growth Louis Diez & Mike Duerksen
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- Business
There are proven ways to make your nonprofit nonprofit organization less fragile by developing more—and deeper—relationships with your donors. Louis Diez and Mike Duerksen will discuss one big idea every week to help you level up. Brought to you by the Donor Participation Project and BuildGood.com.
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The end of a (short) era
Hasta luego. Tot ziens. À bientôt.
The podcast got too big, too quick for these two social sector entrepreneurs and we need some time to regroup.
What’s NOT changing?
The concept of Donor Growth - more AND deeper relationships with more of your donors. We want to be here to support you–intellectually, emotionally, professionally–and will figure out more and better ways to do it. That’s our promise to you.
Why are you stopping the podcast?
You’ll have to listen to find out! As usual, we share with full transparency.
Wait a sec, does this mean you guys are out of a job now?
If only. Fortunately, we’ll continue to steward our thriving businesses. Check out BuildGood and the Annual Fund Toolkit!
What’s next?
You tell us. How could we best serve you? Would you host us for a Donor Growth meetup in your area?
Thanks so much for being a part of this adventure! We look forward to catching up with you soon.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. -
Part 2: How to think about donor acquisition
Everyone wants new donors.
But few organizations are ready to invest in donor acquisition—and more importantly, the work it takes to invest in the relationship with new donors.
Or are they?
Today we talk about a few different ways organizations are acquiring—and keeping—new donors.
We get into what’s working, what isn’t, and what we wished worked.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. -
Part 1: The acquisition hamster wheel
Acquisition… the final frontier.
Everyone thinks they know what acquisition is and seem to be either firmly for or against.
How did some nonprofits get really big through direct mail acquisition?
Now that many nonprofits are losing donors, how should they think about it?
On Part 1, we dive into acquisition tactics—from faith-based organizations to higher education.
If you feel like you need clarity around this topic, this is the right episode for you.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. -
7 recession-proof fundraising first principles
Are we in a recession?
Who knows.
But it’s no secret: a lot of nonprofits are seeing a decline in revenue after the covid bump we experienced for a few years.
On today’s podcast, we get into 7 principles of fundraising that will help you keep the main thing the main thing—even when cash flow changes.
These aren’t just principles to whether a recession.
They’re timeless first principles that apply to your fundraising in good years and in lean years.
Consistency compounds Money flows where attention goesAction yields information Trust is worth more than a bigger return Growth is a choiceCharity is not a zero sum gameYour calendar and your budget = valuesYour turn.
What would you add?
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. -
Fundraisers in cars getting coffee
Jump in, we’re going for a ride.
On today’s podcast, Louis and Mike have a chat about some of the things they’ve been thinking about.
From why focusing on the fundamentals in fundraising is so hard, to building a cheap CRM using no-code tools, to wondering if an ask string really matters in fundraising.
No frameworks. No deep insights.
Just two fundraisers in cars, getting coffee.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors. -
Do nonprofits need North Star metrics?
Should you focus on donors, dollars, or something else?
Some shops have over 25 metrics that they use to measure gift officer performance!
Others, don’t have any… (or maybe just this one: the is-the-board-happy metric)
What should a fundraising shop measure to make sure it is accountable and progressing toward the nonprofit’s goals?
The answer, according to our conversation today: it depends on:
Your nonprofit’s growth stage
The type of nonprofit you work inWhat you’re able to measureWhat we firmly advocate for: having one or at most two key metrics that we call North Star metrics.
GET CONNECTED
Follow Louis Diez on LinkedIn
Follow Mike Duerksen on LinkedIn
Join the Donor Participation Project here—a community of fundraisers who get together every month to co-create solutions that increase donor participation.
Get access to the 5 Minute Fundraising Fix—a FREE mini course that will help you craft compelling fundraising messages that move donors to action and increase response.
ABOUT THE HOSTS
Louis Diez advises nonprofits in annual fund development, digital fundraising, and engagement strategies. He's the host of the Donor Participation Project and founder of the Annual Fund Toolkit.
Mike Duerksen hosts the Build Good Fundraising Podcast. He’s the founder and CEO of BuildGood, a fundraising agency that helps nonprofits raise more money from individual donors.