Standard Deviation Podcast Juliana Jackson, Simo Ahava

In this episode of the Standard Deviation Podcast, Simo and I are talking AGAIN, about GA4 consent mode. This feature, while technically impressive, brings constant challenges for all analysts, complicating our practices significantly.
We also explore the critical implications of EU data consent regulations, emphasizing the risks involved in collecting data without explicit user consent and the misleading nature of "anonymous" pings used for data modeling. Also ID-Bridging?? WTF is that?!
Luckily we stop our ranting to chat with our amazing guest, Els Aerts, a seasoned expert in user research, about the common misconceptions around 'best practices' in Experimentation. OK, we will rant with her too :D
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We are back with episode 2 and we had Krista Seiden over!
In the intro, our hosts will talk about education gaps in the digital analytics community, gaps that cause fear, misunderstandings, and hesitance when it comes to topics like the DMA, Privacy Sandbox, and whatever the hell is going on right now in our space.
Luckily things take a more positive note with our amazing guests where we cover topics related to digital analytics education, online courses, content creation, and GA4, of course. Hope you will enjoy it!

We are back in the groove with Season 3 of Standard Deviation Podcast. In this episode, me and Simo are talking about the importance of building T-shaped skills, both as a marketer or someone fully in a technical role. We also share with you what are some topics you can expect in this season.
Big shouts to Jason Packer and Josh Silverbauer for creating our new podcast intro, we love it and we need to figure out a visual for it so we don't sit there idling looking at each other while it plays hahaha.
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In this festive season finale of the Standard Deviation Podcast for 2023, we're talking with our special guest Charles Farina.
We will dive into the unpredictable and messy world of digital analytics and marketing, reflecting on the year's significant shifts and exploring predictions for the future. We will also touch on things like GDPR compliance, the role of technical marketers, the shifts in the analytics tools market, particularly Adobe’s advancements, and the ongoing evolution of Google's platforms.
Thank you all for tuning in with us throughout this year, we wish you Happy Holidays, whatever you are celebrating, and see you all again in 2024!

In this episode, Myles Younger from U of Digital joins us to explore challenges and the future of ad tech. We discuss industry consolidation by major players like Google, Amazon, Facebook, and Meta, emphasizing the need for regulations to ensure fair competition. Privacy regulations, especially the phasing out of third-party cookies, raise concerns, leading to discussions about regulatory solutions and their impact on advertisers. We stress the importance of strategic insights in areas like CTV, identity, analytics, measurement, and privacy. The conversation concludes with the necessity of industry-wide standards and potential government involvement in shaping ad tech's future.

We are back with episode 14 of this season. OMG, episode 14. 2023 went pretty fast! In this episode, we are doing a deep dive into Natural Language Processing in the intro, and we're discussing different use cases of NLP and how it can benefit experimentation and data activation programs.
We also had Timo Dechau over and are talking about event tracking! Timo will review different strategies to ensure you work with well-defined events and proper data collection. We are also discussing the limitations and caveats of all these approaches.
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