204 episodes
Facility Management Marketing Podcast Javier Lozano, Jr. - Facility Management Marketing & Sales Expert
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- Business
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5.0 • 6 Ratings
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Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr.
In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition.
As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management industry is no exception. But with so many new trends, strategies, and digital platforms, it can be overwhelming to know the best approach to market your facility service company.
How do you use marketing that is aligned with sales and revenue to grow your FM business today? How does marketing grow your sales pipeline? How does marketing generate hight intent, quality, leads? How does marketing make your FM or PM business a category king or queen?
In each episode, we dive deep into the world of facility management marketing, discussing topics such as lead generation, social media, search engine optimization (SEO), and more.
We'll share tips and strategies for attracting potential clients and growing your business, as well as provide techniques to maximize your marketing dollars at industry trade shows and events like Connex, RFMA, and SPECS.
If you're tired of sharing leads generated at trade shows and conferences and want to have your own leads, found through a Google search, Google ad, social media (such as Facebook, LinkedIn, Instagram, and Tiktok), or some other form of digital marketing, this podcast is for you.
Join Javier on the Facility Management Marketing podcast as he helps you navigate the world of online marketing and grow your facility services company. Tune in for valuable insights, tips, and resources to help you succeed in your facility and property management career.
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Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn.
The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website.
Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency. -
Optimizing Sales and Marketing Alignment for Facility Services Success
In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies.
He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles.
He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn.
Aligning both teams can lead to achieving goals and bonuses consistently. -
Navigating Economic Downturns and How to Pivot your IFM Business
Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market.
He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions. -
How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics.
He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market.
Patience and a structured content strategy are key to success in building FM business value through content marketing. -
Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert.
Plus, teaching helps refine systems, improve understanding, and contribute to the industry.
Javier also highlights the misconception that one needs extensive experience to teach, stressing that being a few chapters ahead is sufficient.
He discusses the value of sharing knowledge and insight to gain appreciation. Javier encourages individuals to start teaching and sharing their expertise, even with limited experience. He highlights the significance of finding a platform to speak on and developing proficiency over time. -
Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths.
He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals.
Through various roles and experiences, Javier developed a unique approach to marketing that led to significant revenue growth in different companies. He shares insights on the non-linear nature of marketing journeys, emphasizing the value of diverse experiences and adaptability.
Javier encourages listeners to embrace a varied path and customize strategies for individual companies. The importance of continuous learning and evolution in marketing is highlighted.