155 episodes
Stacking Growth | The B2B Go-to-Market Podcast Refine Labs
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4.7 • 26 Ratings
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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Snacks Episode 14: Giving Good Feedback
Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting.
In this episode they talk about giving feedback to get to the most collaborative final draft in an effective and positive way.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter. -
Refine Labs' Attribution Measurement Framework | Megan Bowen on RevOps Corner
From RevOps Corner:
In this episode of The RevOps Corner, our host Eddie Reynolds sits down with Megan Bowen, CEO at Refine Labs – one of the top marketing agencies for B2B SaaS scale ups.
You'll learn about:
Hybrid marketing attribution (blending the attribution between software and self-reporting)
Measuring the effectiveness of marketing all the way through to revenue
And breaking it down by each channel within marketing that contributes to that revenue
As well as the most common mistakes made in B2B SaaS marketing and how to fix them
Refine Labs has some exciting content updates coming soon with their product, The Vault, where you can get access to everything you need to know to implement their strategies at your own company. Be sure to check it out! -
Snacks Episode 13: How to Create Scroll Stopping Creative
Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting.
In this episode they talk about how to maintain brand identity while pushing boundaries, effectively entertaining your audience, and creating scroll stopping ads.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter. -
Building Refine Labs - An Operational Perspective | Megan Bowen on the RevOps FM Podcast
Megan joined Justin Norris In a recent Revops FM episode to discuss her professional experiences and development. Megan talks about the difficulties and successes in growing an agency that has become a B2B marketing standard-bearer. She offers insights into the strategies that spurred their remarkable expansion.
From RevOps FM:
Refine Labs has had a seismic impact on B2B marketing.
Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo.
Former CEO Chris Walker catapulted the agency to prominence with his LinkedIn thought leadership. But behind the scenes, there's also been an intricate operational odyssey to scale Refine Labs from scratch to nearly 100 employees.
Today's guest, Megan Bowen, partnered with Chris from the beginning as COO before taking over as CEO in January of 2024. In this no-holds-barred episode, she shares an operational perspective on building Refine Labs, with candid stories and insights about scaling a service-based business, riding the hyper-growth rollercoaster, and weathering economic storms.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
The next Expert Session, featuring Kyle Coleman will take place on June 6 at 12pm central. Register Here. -
Snacks Episode 12: Building A Creative Design Strategy
Check out our new partnership with Aspireship
Our host, Steph Crugnola, is joined this week by our truly magical Lead Designer, Monica Beesting. They talk about getting everyone on the same page when you begin to tackle designing (or re-designing) your company's creative strategy.
See the video on our YouTube Channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter. -
Changing the Agency Playbook | Megan Bowen on the Agency Forward Podcast
Megan joined Chris DuBois on the Agency Forward Podcast to talk about how changing buyer behavior has affected and impacted agencies. Megan talks through the contradicting truths that people hold, how they know they should change their agency playbook with the evolution in buying behavior, but don’t follow through on changing their processes. She goes through the components that make a strong, stand out agency, and highlights the importance of highlighting your team’s experience as the product customers are getting. Megan gives tactical advice to CEOs on building a core strategy that works.
See the full video and more on our YouTube channel
Stay on top of all Refine Labs news and events by subscribing to our newsletter.
The next Expert Session, featuring Peep Laja will be on Thursday May 16 at 12pm central. Register here.
Customer Reviews
One of my favorite marketing podcasts
I listen to almost every episode and highly recommend it to others!
Stacking Growth podcast is a must-listen for any top marketing leader!
Stacking Growth podcast is a must-listen for any top marketing leader!
The stacking Growth podcast is run by leadership individuals from Refine Labs. First, if you are on LinkedIn and you haven’t heard of Chris Walker, Refine Labs, and their team, you must not be very active on LinkedIn. They are disrupting the marketing space in a very positive way, showing how marketing can drive both demand creation and revenue creation too!
It is so refreshing to hear innovative marketing ideas that they are working on and working on to help their customers to be more successful.
Who would benefit from listening to the Stacking Growth podcast? Of course, CMO, Chief Marketing Officers down to the frontline marketer. But, also CRO, Chief Revenue Officers, and even CSO, and Chief Sales Officers, will all benefit from listening to the podcast.
One of my personal favorites, and I highly recommend it! You'll thank me for introducing you to the podcast.
Refine Labs is the 🐐🐐🐐
Quality insights and always informative! I learn so much from Refine via podcasts and LinkedIn!!
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