78 episodes
Scaling Japan Podcast Tyson Batino
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- Business
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5.0 • 5 Ratings
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Helping business owners in Japan scale their businesses from $100,000 annually to $10,000,000 and beyond. Everything you need to know from recruitment, marketing, sales, and operations, we got you covered in taking your business to the next level.
Go to scalingyourcompany.com/the-scaling-japan-podcast and listen to experts and people who have scaled companies in Japan share their journeys and tips.
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Japan Scalers | Episode 7: Scaling Tokyo Family Stays in Japan with Tracey Northcott
Welcome to the seventh episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this seventh episode, we are joined by Tracey Northcott, the founder of Tokyo Family Stays, which provides short-term rentals for those looking for an apartment and authentic home in Japan. She has successfully scaled her business to more than 25 listings and has been able to scale a solid business with two full-time staff and freelancers. Join us as Tracey shares her inspiring journey of scaling her company to its current success, all the while maintaining her unwavering commitment to ethical business practices that prioritize the welfare of both staff and customers.
Show notes:
00:00 Introduction
3:19 Tokyo Family Stays and How It Began
8:01 Part-Time Residence
8:55 Target Market and Ideal Customer
15:58 Stage 1
18:23 Meeting the Demands
22:07 Challenges Faced in Stage 1
24:12 Building a Relationship with Local Communities
26:15 Debunking Myths about Living in Japan
27:27 Taking More Foreign Customers
29:33 What Would Define The 2nd Stage?
37:12 Creating A Brand
41:10 Being An Ethical Business Owner
43:15 Stage 3: Challenges and The Pandemic
46:34 How Did You Overcome This Challenge?
50:23 Why is Automation Important in The Next Stage?
57:26 Global Best Practices
1:05:01 What’s Next?
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Links from Guest Appearance :
Linkedin | Tokyo Family Stays
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Scaling Your Company : 1 on 1 advisory on sales, marketing, management
Scaling Your Sales : Courses to increase your sales in Japan.
Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
Launch Lab : Japan Incorporation Services
Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
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Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message -
Japan Scalers | Episode 6: Scaling Tripadvisor in Japan with Michael Stobo
Welcome to the sixth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this sixth episode, Michael Stobo joins us to share his experience scaling Tripadvisor. From 2014 to 2019, he served as the APAC Group Product Manager for Tripadvisor in Tokyo, where he grew the site's revenue, traffic, and engagement. With nearly 15 years in the online travel industry, Michael recently led the technology team at Tabist, developing B2B and B2C products for the hotel sector. Currently, he is a product management consultant and leader, advising and coaching companies on all aspects of product management.
Tune in as Michael discusses his expertise as a former product manager and the importance of collaborating with the right team to successfully manage a company.
Show notes:
00:00 Introduction
4:14 About Tripadvisor
8:42 What Does a Product Manager Do?
11:22 Interdepartmental Communication
14:10 Programming Skills
16:44 Type of Product Manager
18:00 Working with the Right People and Team
22:22 Important Role of a Product Manager
26:39 Scaling Tripadvisor
30:41 Bringing It To Japan
35:44 Framework in Decision Making
41:17 Tips on Communicating to Headquarters
43:54 Managing SEO
48:13 Communicating with the Japanese Team
54:34 Developing Confidence and Trust within the Japanese Team
57:21 About The Guest and Travel Industry
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Links from Guest Appearance :
Linkedin | Trip Advisor
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Scaling Your Company : 1 on 1 advisory on sales, marketing, management
Scaling Your Sales : Courses to increase your sales in Japan.
Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
Launch Lab : Japan Incorporation Services
Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
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Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message -
Episode 71: Influencer Marketing in Japan with Stephen Heller from Hashi Media
Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined by Steve Heller, the Chief Operating Officer of Hashi Media, a rapidly rising social media and influencer marketing agency based in Tokyo. The company specializes in tech, gaming, and lifestyle brands, serving a wide range of clients from small businesses to industry giants like Alibaba, MSI, and Dell.
Join us as Steve shares his expertise on influencer marketing in Japan, covering topics such as brand awareness, choosing the right platform, and more.
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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com
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Links from Guest Appearance:
Linkedin | Hashi Media
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Show Notes:
00:00 Introducion
1:59 Influencer Marketing
5:01 What is an Influencer?
07:37 Unique Influencers in Japan
8:57 What is a Talento?
11:09 Tiers of Influencers
13:19 Media Platforms Influencers Use in Japan
15:12 Twitter as an Influencer Marketing Channel
17:29 Reaching Out to Influencers and Content Creators
20:43 Differences Between the Tiers
23:31 Advantages of Working With Hashi Media
25:43 Conflict Between Influencers and Agencies
28:57 Tips For a Company Doing Effective Influencer Marketing in Japan
32:27 Measuring the Success of a Campaign
36:39 Foreign Influencer Market in Japan
43:33 Trends in Influencer Marketing in Japan
44:42 Tips for Corporations Who Would Like to Work With Influencer Marketing Agencies
47:18 More Information about Hashi Media
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
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Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
---
Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message -
Japan Scalers | Episode 5: Scaling Code Chrysalis in Japan with Yan Fan
This is the fifth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this fifth episode, we are thrilled to welcome Yan Fan, Co-founder of Code Chrysalis, as she shares her expertise in guiding individuals aspiring to establish careers in Japan's software engineering and tech sectors. This insightful discussion will delve into the importance of soft skills and a growth mindset in navigating the Japanese business landscape. Join us as Yan recounts the journey of nurturing Code Chrysalis, overcoming challenges, and ultimately achieving the remarkable success it has today.
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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com
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Show notes:
00:00 Introduction
3:48 Competitive Advantage: Work Experience and Growth Mindset
7:36 Career Direction and Mindset
9:43 Overcoming Challenges in Communicating Unique Selling Point
12:54 Stage 1
17:18 How Did You Communicate Success?
21:50 Community Building and Innovation
27:29 Personality and Business Style
30:02 Stage 2
32:00 Catalyst for Team Building
35:55 Other Challenges and “Grandiolarity Switching”
40:20 Unique Insights on Stage 2
45:24 Stage 3: Pivoting to Corporate Training
50:44 Challenges in Stage 3
1:02:47 Adapting to Evolve
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Links from Guest Appearance :
Linkedin | Code Chrysalis
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
---
Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message -
Episode 70: Import Compliance and Logistics in Japan with Scott Scofield from COVUE
Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined once again by Scott Scofield, CEO of COVUE. COVUE is well-known as a leading brand operator in Japan which provides a full-service market entry platform. Following our previous discussion in Part 1 where Scott talked about choosing the right e-commerce sites in Japan, Part 2 will delve into logistics, import compliance, and post-sales procedures. This will cover topics including Japan's import regulations, with practical examples from food and beauty care products, as well as the correct application of marketing labels and licenses.
Join us as Scott shares his expertise and discusses how COVUE has successfully navigated challenges related to import compliance.
*Please note that the notes / documents mentioned within the episode are being reworked by COVUE due to updates in regulations, further updates will be posted onhere as well as COVUE's website.
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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com
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Links from Guest Appearance:
Linkedin | COVUE
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Show Notes:
00:00 Introduction
01:38 Import Regulations in Japan
06:45 PSE and Power Electrical Safety
08:08 What was the Catalyst?
10:24 Foreign Sellers
12:58 Import Compliance in Japan
17:40 Phases of Regulations
21:32 Tariffs
24:03 Import Compliance for Food Products
31:18 Import Compliance for Beauty Care Products
35:46 Marketing Label and License
38:14 Strategies for Ensuring Compliance
39:56 Technology and Compliance
43:18 Solving Problems Involving Import Compliance
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Scaling Your Company : 1 on 1 advisory on sales, marketing, management
Scaling Your Sales : Courses to increase your sales in Japan.
Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
Launch Lab : Japan Incorporation Services
Discover how Launch Lab can simplify your journey and fuel your growth in Japan : https://launch-lab.jp/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
---
Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message -
Japan Scalers | Episode 4: Scaling YouTube in Japan with David Macdonald
This is the fourth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this fourth episode, we are delighted to welcome David Macdonald, founder and CEO of DJMAC. His company specializes in corporate consulting and advisory, particularly in global and intercultural business challenges, drawing upon his extensive experience at Docomo, Disney, and YouTube, as well as his role as an outside director at KADOKAWA Corporation.
Join us as David shares his journey as one of YouTube's early executives in Japan and Asia, and how he led the team that expanded the creator economy in the region. Starting with just 5 team members, David grew it to over 50 in 5 years, benefiting tens of thousands of YouTubers and businesses.
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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at hashimedia.com
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Show notes:
00:00 Introduction
1:26 What is the “Creator Economy”?
2:38 Competitive Advantage
3:17 Stage 1 and the History of Youtube in Japan
7:25 Localization of the Market
10:12 Talent Scouting Youtubers and Partners
16:05 Tips on Getting Partners on Board
19:07 The Turning Point of Youtube
28:35 Importance of Localized Content
34:40 Who are the Right People to Hire?
37:22 What Defines Stage 2?
41:46 Challenges of Youtube
47:55 Takeaways from the Interview
49:08 What’s Next?
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Links from Guest Appearance :
Linkedin | DJMAC
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
---
Send in a voice message: https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Customer Reviews
Information-packed
Extremely high signal-to-noise ratio. The experts go very deep, often listing actionable steps. I regularly find myself taking notes and jumping to my planning board right after listening to an episode.
Great insights!
A great podcast for people looking to learn more about the business scene in Japan! I highly recommend #7 with Miho Tanaka! It was so interesting to learn about government financial resources from the founder of Startup Work Inc. Looking forward to future episodes!
Must-Listen for Japan Insights
This is one of the best business in Japan podcasts I’ve listened to because of its practical value. Great guests with boots-on-the-ground insight. Tyson, the host, asks questions that keep the conversation grounded and useful for the listener. Highly recommended if you’re doing any type of business in Japan.