The Influence Podcast The Influence Podcast

In the final episode of The Influence Podcast, Collision Edition, Tom and Keith are excited to welcome Toronto Mayor, John Tory.  With Collision Conference right around the corner, Tom and Keith sit down with the Mayor of North America's 4th largest city and discuss why Toronto was the perfect candidate for Collision Conference.  They also discuss Mayor Tory's vision for a post-pandemic Toronto- now the 3rd largest tech hub in North America and how conference's like Collision play a key role in supporting this thriving tech scene. 
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On today's episode of The Influence Podcast, Collision Edition, Tom & Keith continue part 2 of The Digital Aspects of War with Chess Grandmaster and Political Activist Garry Kasparov.  The three discuss the pros and cons of cryptocurrency in today's digital-first society, and how it has become a new tool in war. While Kasparov may have successfully predicted Russia's illegal invasion of Ukraine back in 2016, many were quick to scoff at him. Was the initial rejection of this prediction because no one believed Putin would do it? Or were people offended by his criticism of the policies of a certain popular President? Tune in to find out!
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What is the difference between disinformation and misinformation? How is social media controlled in Russia? What happens in a cyber war? Today’s very special guest answers these and more in The Influence Podcast, Collision Edition’s first-ever two part episode: The Digital Aspects of War. Tom & Keith sat down with Garry Kasparov, a former Chess Grandmaster Champion turned Political Activist and outspoken Putin critic.  Tune in as Garry discusses how Putin weaponized social media with the use of misinformation and how he predicted Putin’s invasion of Ukraine in 2016. 
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What does Influencer Marketing look like in 2022? Once a novelty in the world of social media marketing, Influencers and Influencer Marketing has evolved into a lucrative business model that is now ubiquitous across so many brands across many industries.  So what’s the difference between Influencer Marketing vs Content Creator Marketing? Anna Andersen is the Director of Influencer Marketing at Conde Nast, where she and her team work to marry the right influencer with the right advertising partner and the right publishing platform to deliver amazing results. Today on the podcast, Anna, Tom and Keith discuss how an Influencer has the potential to cross-over and become a true content creator and develop successful partnerships with global brands. 
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Welcome back to episode 3 of The Influence Podcast, Collision Edition! We're counting down the weeks until Collision Conference takes over Toronto for the fastest growing Tech conference in North America's fastest growing tech hubs! 

Keith once read somewhere that "if Web 1.0 was "read" and Web 2.0 was "write" then Web 3.0 is "own", where users can collectively take ownership of their presence and assets on the internet." If that's still confusing to you, don't worry, today's guest is a mega-leader in the world of Web 3.0. Holly Zheng is the President and CEO of Blue Focus, a marketing technology company that runs on the inner workings of big data and social networks. On today's show, Tom and Keith sit down with Holly to better understand the shift from Web 2.0 into Web 3.0 and discuss its impact on businesses across diverse sectors and how they can position themselves to thrive in a Web 3.0 environment. 
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What does sustainability look like for the largest industrial manufacturing company in Europe? When you’re Peter Koerte, Chief Technology Officer and Chief Strategy Officer for Siemens you recognize it’s about innovation, which is achieved when you combine invention with commercialization.  Today in episode 2 of The Influence Podcast, Collision Edition, Tom and Keith sit down with Peter and discuss his unique role at Siemens, how they are prioritizing sustainability through a number of diverse initiatives and what he thinks will make Digital Transformation successful in the future.  
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