78 episodes
The Current Podcast The Current
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- Business
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4.9 • 23 Ratings
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.
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Intuit’s Dave Raggio on creating a media network for small businesses
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.
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Las Vegas Raiders’ Kristen Banks on marketing to old and new fans alike
Las Vegas Raiders’ SVP of Marketing Kristen Banks joins The Current Podcast to discuss the importance of balancing old and new fan bases alike, and not just in Las Vegas.
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NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics
NBCUniversal’s ad president talks upfronts, strategic audiences, brand storytelling, and the Paris Olympics.
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Hearst Newspapers’ Michael Irenski on the value of local journalism, keyword blocklists and Popeye
Hearst Newspaper's Vice President of Programmatic, Mike Irenski, joins The Current Podcast to explore the value of local journalism and what advertisers need to know about it.
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Ford’s chief futurist imagines how AI could grow the relationship between drivers and their cars
Ford’s chief futurist joins The Current Podcast to discuss how preparing for the future is imperative for marketing.
Customer Reviews
Master interviewers!
So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!
Great guests!
Quality guests from across the marketing spectrum week over week.
Zena Arnold
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!