100 episodes

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

Top Floor Susan Barry

    • Business
    • 4.7 • 44 Ratings

Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business.

Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock.

Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.

    $600,000 Trash Can

    $600,000 Trash Can

    David Lund is the Hotel Financial Coach, a thought leader and trainer on using finacial data to drive your business decisions and your career. A 30-year hotel vet, David has seen everything, a lot of which he shares in his book, The Prosperous Hotelier. Susan and David talk about railroads, scams, and Russians.
    What you'll learn about in this episode:
    Why it is so important to ask questions How to get better at understanding the P&L What railroads have to do with luxury hotels How much time to spend on your expense checkbook What GMs and owners who don't share numbers are up to Rate, Review, & Follow on Apple Podcasts 
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 30 min
    Understood the Assignment

    Understood the Assignment

    From a haunted vacation rental to a casualty-free plane crash, the teams of the Hunter Hotel Investment Conference and Hunter Hotel Advisors brought their A-game stories to the mic for this trip to the Loading Dock. Experience the highs and lows of a life in hospitality when you listen to what just maybe our best collection of funny, crazy, and just-plain-weird stories yet!
    You will hear about:
    - Showering in the dark
    - A styrofoam wedding cake
    - The stolen and returned Mustang
    - Canceling the Hunter conference
    - Losing a boom box and making a sale
    - Jetski tours of an abandoned resort
    - The unlikely event of a water landing
    Rate, Review, & Follow on Apple Podcasts 
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it. 
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 1 hr 6 min
    Giant Pink Eraser

    Giant Pink Eraser

    Brian Miller is CEO of Patrice & Associates, a hospitality staffing franchise company with 180+ locations in North America. As a staffing expert, Brian says that there are demographic forces at play that will continue to put pressure on the labor market. Susan and Brian talk about French fries, franchising, and first-time executives.


    What you'll learn about in this episode:
    How the aging workforce and low birth rates impact labor Unexpected types of franchises, including Patrice and Associates What a candidate should expect from a recruiter Why companies have no choice about becoming more felxible The lesson of a giant pink eraser
    Rate, Review, & Follow on Apple Podcasts
    "I love Susan, Top Floor, and the Loading Dock." If that sounds like you, please consider rating and reviewing my show! This helps other people like us find the show and makes our guests feel good about being on it.
    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

    • 38 min
    Don't Be a Jackie

    Don't Be a Jackie

    Glenda Lee is a workforce development leader specializing in bringing young adults into hospitality. After a long hotel sales career, Glenda spent a few years in the classroom and learned all kinds of things about what early career candidates are looking for at work. Hint to hotels: Rethink your rules and regulations. Susan and Glenda talk about first-time professionals and obstacles to hotel career success.

    • 34 min
    Stranded in the Rain

    Stranded in the Rain

    Frank Reeves is Chief Evangelist at SHR Group after having been co-founder and CEO of Avvio. At Avvio, Frank was doing AI in travel long before ChatGPT and digital key automations were even being discussed in the hotel industry. Susan and Frank talk about how hotel guests are like serial killers, how cancellations can be de-risked with data, and how three wet lads worked their way to a successful exit.

    • 36 min
    Know No Limits

    Know No Limits

    From Chinese food to burning cardboard, this year's Loading Dock stories from the 35th Hunter Hotel Investment Conference did not disappoint. Listen to these funny, crazy, and just-plain-weird tales from hoteliers, and count your blessings if none of the crazier things have ever happened to you!

    • 30 min

Customer Reviews

4.7 out of 5
44 Ratings

44 Ratings

Toddzilla611 ,

Fabulous

Susan Barry has created a wildly entertaining, extremely informative, and engaging conversation about the hospitality industry, while offering up an opportunity for searching out answers for the industry’s most challenging issues. Her ability to engage her guests and embark on the stories of those who make up our industry. I listen to at least 2 a day and look forward to the next.

rivkacohen ,

Awesome podcast!

Great podcast with interesting interviews from an awesome host! I love the structure of the podcast as well.

Staycuriouswithme ,

Excellent Content and Delightful Narrative

Susan, the host has created insightful hospitality industry content with consistently having interesting and engaging guests. You’re entertained and walk away with new ideas.

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