The Story Power Marketing Show Tom Ruwitch

Pat Taggart is the Founder and Chief Creative at SkyBlue Creative. A documentary filmmaker, Pat takes a completely fresh approach to traditional, cringeworthy corporate videos that don’t feel authentic, and that helps his client create impactful content that moves the needle for organizations of all sizes and industries.
In addition to being a video creator, Pat is a highly-rated speaker for organizations like YPO and EO, educating leaders on how they can use video to attract and engage employees and customers. That includes plenty of tips on how to create winning content in-house without the need for a pro like himself. 
Pat lives in Philadelphia, PA with his wife and 2 children, plays a ton of ice hockey and prefers chocolate milk over coffee.

DISCUSSED IN THIS EPISODE
~Why Video is So Powerful For Reaching Customers
~How to Avoid Making a Cringe-worthy Video
~How to Choose the Right Producers For Your Video
~Ways to Use Storytelling Through Videos For Your Business

FULL EPISODE VIDEO
https://vimeo.com/949822886/54c5fa3afb

CONNECT WITH PAT
Website: https://skybluecreative.com
Social Media: linkedin.com/in/pat-taggart-1a25a595

Olly Richards had a series of random careers, from jazz musician to English teacher, before eventually starting a blog (storylearning.com) on his passion – language learning – and growing it into a $10 million online business.
Today, he writes a newsletter at OllyRichards.co teaching other online entrepreneurs how to scale their businesses to 7+ figures, using StoryLearning as a “living case study”.

DISCUSSED IN THIS EPISODE
~How to Use Your Passion to Build a Lucrative Online Business
~Ways You Can Monetize a List of Subscribers
~The Myriad Ways to Partner With Other Newsletters
~The Truth About Calculating Lifetime Value of a Customer
~How to Understand Cashflow in a Marketing Business
~The First Step to Building a Learning Business

FULL EPISODE VIDEO
https://vimeo.com/949120682/25691d8ded

CONNECT WITH OLLY
Website: https://ollyrichards.co
Case Study: Anatomy of a $10M Online Education Business (118 pages)
Social Media:
YouTube: https://www.youtube.com/channel/UCBTz3Np62RSDc8XneG9avrA
Twitter: https://twitter.com/mrollyrichards
LinkedIn: https://www.linkedin.com/in/ollyrichards/
IG: https://www.instagram.com/realollyrichards/

Carlos Davidovich, MD is an international executive coach, award-winning author, and TEDx speaker. He specializes in neuroscience-based leadership techniques, and coaches people using his experience as a medical doctor and the two decades he’s spent in executive positions.

DISCUSSED IN THIS EPISODE
~How Personality Affects the Flight, Fight, or Freeze Response and Why You Should Understand It
~What Neuromarketing Is and How to Use It
~Why Many People Confuse Neuromarketing as a Dark Art and How It Can Be Used Positively
~The 5 Brains as Understood by Neuroscience

FULL EPISODE VIDEO
https://vimeo.com/948234488/298b236990

CONNECT WITH CARLOS
Website: https://www.carlosdavidovich.com/en/home-eng/=
Book: Five Brain Leadership
TEDx Talk - https://www.youtube.com/watch?v=Uhk-JSgrGx0
Social Media: 
Instagram
Facebook
LinkedIn

Joe Rare is an “underground” serial entrepreneur, investor, outsourcing expert, father and husband. He currently owns four digital companies, five wedding venues, and real estate investment properties.
Joe's journey began with a door-to-door product sales business, which grew from a team of two to 40 employees in under two years. He later sold the company after 27 months.
His passion for sales never dimmed, but he discovered what his life’s work would be - building digital businesses. The road was definitely made of dirt with a lot of potholes. There were failed businesses in the early days, but he took the failures and learned to create wins. He has since built multiple 7+ figure companies and built a strong and growing real estate portfolio.
Joe focuses on helping small- to medium-sized businesses around the world, while working from the comfort of his home in Montana and enjoying Big Sky Country with his family.
All of his companies are fully being run by his virtual assistants.

DISCUSSED IN THIS EPISODE
~How to Properly Find and Use Competent VAs For Your Business
~What Kind of Businesses Benefit From Hiring VAs the Most
~What “Minimum Effective Dose” Is and Why You Should Employ It

FULL EPISODE VIDEO
https://vimeo.com/946903215/7cffb0f9b3

CONNECT WITH JOE
Website: https://www.level9virtual.com/
Social Media: 
LinkedIn
YouTube
Instagram
TikTok
Twitter

Jessica Rhodes founded Interview Connections, the world’s first and leading podcast booking agency in 2013, back when no other agencies like it existed. Since its founding, Interview Connections has booked over 30,000 podcast interviews for over 800 clients! 
With a background in door-to-door community organizing, Jessica is passionate about helping entrepreneurs who feel like the best-kept secret grow their business online through genuine, human-to-human connection. The podcast interviews Jessica and her team have booked have helped their clients generate millions of dollars in sales, sell thousands of books, and transform countless lives. 
Interview Connections was also awarded the 2022 Bronze Stevie Award for Marketing Agency of the Year, and Podcast Booking Agency of the Year by Corporate Vision Magazine in 2021. 
When she’s not talking about podcast guesting, Jessica can be found in a sauna + cold plunge, wrangling her backyard chickens, or reluctantly embracing her role as the team mom for her daughter’s all star cheer team in Rhode Island!

DISCUSSED IN THIS EPISODE
~What Podcast Guesting Is and Why You Should Do It
~Tips for Being a Winning Podcast Guest
~How to Find the Right Podcast Provider
~The Elements of a Promising Podcast Pitch
~Identifying Your Dream Host/Guest

FULL EPISODE VIDEO
https://vimeo.com/946484294/4ecfe67090

CONNECT WITH JESSICA
Website: https://interviewconnections.com/
Social Media: 
LinkedIn
Facebook
Instagram

Barry LaBov is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, and an author and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. 
LABOV’s clients include national and international brands in automotive, recreational products, premium spirits, motorcycles, PE firms, and more. He has an upcoming book entitled, The Power of Differentiation, Win Hearts, Minds and Market Share.

DISCUSSED IN THIS EPISODE
~Why You Should Discover, Not Create, Your Brand
~How to Identify and Lean Into What Sets You Apart
~What to Learn (and Not Learn) From How Apple Brands Itself
~When to Fire a Client and How to Decide Who Should Go

FULL EPISODE VIDEO
https://vimeo.com/946119582/429c061a82

CONNECT WITH BARRY
Website: https://labov.com
Book: https://barrylabov.com
Social Media: 
Twitter
YouTube
Facebook
LinkedIn