The Hairdresser Strong Show Hatching Imagination, LLC

Tune in to hear Kathleen share how to build a customer-centric brand and navigate the highs and lows of business⁠.
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🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
KEY TAKEAWAYS:
🔅 Jumping around between salons is normal at the beginning of your career.
🔅 Seek community and mentors when looking for somewhere to work early in your career.
🔅 Before venturing into the salon business, it's essential to meticulously plan every aspect, from the location and brand to the mission and financing, considering the impact on all stakeholders.
🔅 Kathleen started getting to know customers in what is now called the "pre-consult" before we had the technology to make it easy to accomplish! Trailblazer!
🔅 Color services have become very expensive, so making clients feel special and appreciated is imperative. The experience keeps them returning and paying the prices you want to charge!
🔅 Prices increased quickly, and customers demanded more than good hair. They are used to having good hair at a lower price, but with new looks, they do not understand the additional cost and time, so they need to be educated. Their experience will make up the difference between the cost they think it should be and what they pay.
🔅 Stylists want to work less and charge more. Some are making the same working less, some are pricing themselves out of their market, and others hit a ceiling, so they add hours...the jury is out
🔅 Be prepared for downturns, walkouts, and attrition. People will leave you; that is part of the business.
🔅 Aspiring SALON OWNERS: Plan out your first few months of rent because the excitement and fun will be disrupted by your bills being due 30 days later.
🔅Cancellation policies are best as a warning and for clients who take advantage (which is probably less than 5% of people).
👉Follow Kathleen on Instagram
👉Follow Inspire Salon on Instagram

🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog

The views and opinions of our guests are theirs and important to hear. Each...

Tune in to hear Marcos Serrano, Financial Planner, tell you how to prepare for retirement and secure your family’s financial future!
⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
🟡Marcos fell in love with helping his community (immigrant community) and other middle-income families 
🟡1 of 2 things are guaranteed to happen: 
  🟡1)You will hit Retirement Age
  🟡2) You will pass away before you hit Retirement Age
...Thus, retirement planning and protecting your family's financial future in the event of a loss are two things to cover so make sure to  set up a retirement plan AND get Life Insurance
🟡80% of surviving spouses (a married person whose spouse passes away) lose their home in the first 12 months!
🟡Over 158 Million Families do not have life insurance; that's a lot of people who are likely to lose their homes if they own it within a year of an unfortunate death!
🟡Questions to think about when planning for retirement:
  🟡What is your retirement age?
  🟡What is your risk tolerance; when it comes to investing, there is always risk.
  🟡Do you want to travel in your retirement years? What does that look like?
  🟡What do you want to achieve in retirement?
  🟡Is it important to you that your house is paid off in retirement?
Marcos will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Marcos on Instagram
👉Follow Primierica on Instagram

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog

**This is not financial, tax, or legal advice. Seek out a registered/licensed professional. This information is from Marcos Serrano, a Financial Planner, on retirement planning and protecting your family's financial future in the event of a loss.
The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

Tune in to hear Claire Monroe tell you why you better not sleep on email marketing...engagement is 5x higher than IG
⁠⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
Key Takeaways
--- IG engagement ~1%-4%
-- Average Hairdresser Email Open Rate ~20%
-- Email enables you to identify who saw your important messages about anything from price increases, promotions, or your travel plans! Then, you can reach out to those separately if you want/need to to make sure they get the message.
-- Every business should consider having multiple forms of communication and marketing, and one of them should definitely be email...+ The engagement rate for email over IG is 5x higher!
-- Claire recommends against providing a coupon or discount to incentivize clients to sign up for your email list. Instead, give them advice or educational content that provides value, not just a discount or a sales pitch.
-- Do not sell every time you send an email; sometimes, you must give value and create excitement about yourself and your brand.
-- Claire recommends and helps you understand how to use Flow Desk and develop your email marketing system.
-- Email marketing doesn’t have to be more than 1x month as long as you are consistent.
-- Integrated email marketing systems (the ones that come with your booking software) tend to have design issues and are not as powerful as separate systems like Flowdesk
-- Ideas for emails:
-- Make a tutorial video on social media and then send it via email
-- Short email about a new puppy or a team member or yourself had a baby
-- You or a team member had a life event
-- Monthly newsletter
-- New team member
-- A new restaurant or cafe near the salon opened
-- Consistency is the name of the game
-- Lived in looks = not seeing clients as much which might = they forget to book their appointment; stay top of your clients’ minds with regular communication...email is one of the best forms!
👉Follow Claiew on IG and check out his personal recommendations here.
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog

The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of...

Tune in to hear Stephanie share how to build a sustainable salon business!
⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Stephanie started at the front desk and then started hair school part-time while staying at the desk part-time. Then she transitioned to being an apprentice/assistant until she got on the floor full-time.
-- Stephanie's two salons were different experiences. One Salon was already existing, and she became part of the salon and then took over it. The second location was built.
-- If your salon culture isn't where it needs to be, nothing else will matter; you have to get this together and everyone on the same page if you want to be successful.
-- You have to take time to work on your business and not just in your business.
-- Having systems to help organize your business and organize your teams' pathways to success will help you retain team members and excite new hires.
-- Salon Owners tend to be firefighters, always just dealing with what arises when it arises. With systems and planning, you can take control of your business.
-- In order to do hair because you want to vs. having to do hair to pay your bills and not just owning your job, you must systematize your business, get your culture on track, and be able to work on your business as a leader and coach. Get a coach to help you take your vision and turn it into a plan.
-- Plan your business out, do the research, and seek mentors and salon owner groups before starting your business. If you already started your business, get a coach to help you navigate setting your business up!
Stephanie will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Eclips Salon on Instagram

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog

The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

Tune in to hear Cindy’s key points to growing an incredibly successful business through embracing innovation and community.⁠
⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Cindy worked while she was in school for aesthetics.
-- Started her business at 22 years old with the help of an SBA loan. Entrepreneurs, check out the SBA!
-- Find a location, write a business plan, team up with a bank that participates in the SBA's 7(a) loan program(community banks might offer a more relationship-based service), and get a loan from them.
-- Passion, positive attitude, relationships, and "jumping through hoops" enhance one's success in accomplishing one's goals.
-- It becomes clear very quickly that running a business requires you to run your business just as much or more than you need to take clients.
-- Finding common goals of love and respect amongst team members will help you go far
-- Surround yourself with people who have more experience and success, and with others whom you can learn from and get advice. This can be found through community organizations such as the local Chamber of Commerce, the Professional Beauty Association, and other professional meet-ups, associations, and groups.
-- Coaching is the highest level of adult learning; get coached and coach others.
-- Ask for help and take advice from those with more experience than you.
-- Bring in Innovation and go to Industry Events to take you out of the salon to help you build your brand.
-- Relationships, Community, Asking for Help, Asking for Advice, Consistency, Love, and Respect are the keys to accomplishing your goals.
Cindy will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24
👉Follow Cindy on Instagram
👉Follow Progressions Salon Spa Store on Instagram
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
CONNECT WITH US
📬 Subscribe to our free newsletter
📸 Connect on Instagram
🎵 Connect on TikTok
📺 Watch on YouTube
📝 Check out our Blog

The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

Tune in to hear Victor Scotti Jr. explore the critical need for holistic education and transparent communication in the beauty industry to bridge gaps, foster integrity, and ensure sustainable growth for hairdressers.⁠
⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!
KEY TAKEAWAYS:
-- Our S.P.A.C.E is a holistic wellness and healing space that stands for Safety (he moves at the speed of safety), Play (what fuels his creativity), Agency (pushes him to say what he means and mean what he says & holds others accountable), Community (you can’t do anything alone; finding like-minded peers in, Exploration (keeps you growing)
-- Victor believes that every individual on a spiritual, emotional, mental, and physical level needs those things (his own personal values that guide who he lives and leads)
-- Victor has a non-traditional perspective of the industry (he thinks a lot about people and experiences in a given space). He is 33 and had a career in Corporate America (worked with students and been in HR) prior to joining the Beauty Industry.
-- Victor sees a gap between exiting school directly and being the stylist you want to be.
-- There are a number of different things cosmetology schools can do to increase the awareness of the students and help prepare them for longevity in the Beauty Career
-- Bringing in people like Industry Aligned to discuss body mechanics and how it can impact your career or exposing students to L'Oréal’s Head-Up mental health training program
-- Having an undergrad degree, he recognizes that many life skills aren’t taught in college, so it’s not just the Beauty Industry
-- As Victor prepares for graduation by shadowing and interviewing at different salons, coming from an HR background, he feels there are places where we can add more structure, rigor, and process, especially so people have the information they need to make informed decisions to set themselves on a path to success
-- How do we know what you say is what you’ll do if it’s not written down? How can I assess integrity and growth plans if it’s communicated casually as opposed to a place to access/as a resource?
-- Think about providing various touchpoints of opportunity to learn more about people on a behavioral level
-- Understand what the Rising Stylist does well and how they want to grow from a technical level
-- Goal alignment: Where do you want to be, and how can we both push each other to grow and learn together?
-- There needs to be more intentional conversations (less open-ended) but also honesty about the vision for the salon/space, how you are looking for folks to grow, and what might be coming that is on the road map. This will help Rising Stylists make informed decisions and Owners be more comfortable about talent coming into their space.
-- This is not an individual profession; being a business owner is not an individual task (you’re leading & managing people and shepherding a vision. You can’t effectively shepherd without being able to share a clear vision, get feedback, and share expectations.
-- At school, people have varying experiences because they don’t know what they should experience.
-- Do the educators stay with you for the whole haircut or walk away and come back? How do we work together?
-- Victor predicts that we will return to caring more about the fundamentals (WE all need to define what that means), but it will be led by the guests’ needs/wants.
-- Guests will notice you gave them the exact cut they wanted, but if they say it doesn’t look the best on them and a stylist doesn’t have the fundamentals, they won’t be able to satisfy the client....