The Measure Pod Measurelab

Episode Summary:
In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for digital marketing channels.
Full episode here: https://shorturl.at/cqyEN
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post Sound Bite: The future of attribution modelling in Google Analytics appeared first on Measurelab.

Episode Summary:
In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro.
Full episode here: https://shorturl.at/ioOUW
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post Sound Bite: How to approach building a dashboard appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg
[00:00:00] Intro.
[00:05:28] Podcast milestones and statistics.
[00:09:36] Changing Views on Google Analytics.
[00:14:19] Nostalgia in analytics evolution.
[00:15:54] Data refinement analogy.
[00:20:30] Outsourcing analytics services.
[00:22:10] Analytics in company resource management.
[00:25:32] Industry-changing technology trends.
[00:30:11] The magic sauce or ingredient.
[00:34:20] Importance of having a business partner.
[00:37:22] Rapid fire questions.
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Episode Summary:
In this week's episode of The Measure Pod it's the end of an era as we bid farewell to our fellow co-host, Dara Fitzgerald. But fear not, he's not vanishing into thin air; he'll still be around to gate-crash future episodes now and again. We had the pleasure of speaking to Dara to about his journey into analytics, and some of the changes he's seen in the industry over his career. We also spoke about the process of setting up Measurelab over 10 years ago, and his advice for anyone wanting to follow in his footsteps.
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Quotes of the Episode:
"...I think a lot of it comes down to timing and the requirement that you're trying to fill or the need that you're trying to plug in the market." - Dara
"...I think that's such an important factor to anyone within any analytics or data field is the ability to zoom out and understand what the hell you're doing and why and who you're doing it." - Dan
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #101 Daralytics (with Dara Fitzgerald @ Measurelab) appeared first on Measurelab.

Episode Summary:
In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benefit from personalisation as a communication principle.
Full episode here: https://shorturl.at/efoyH
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post Sound Bite: Building deeper relationships through personalisation appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0
[00:00:00] Human37 and inspiration
[00:08:13] ROI positive CDP implementations
[00:11:28] Customer Data Platforms and ROI
[00:15:19] CRM vs CDP functionalities
[00:23:05] Composable CDPs landscape complexity
[00:26:42] CDP components and pricing
[00:31:06] The landscape of packaged CDPs
[00:33:32] Customer journey and data management
[00:37:04] Marketing team dynamics
[00:40:52] The ROI of the tech stack
[00:43:11] Data team challenges and use cases
[00:47:50] Rapid fire questions
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Episode Summary:
In this week's episode of The Measure Pod we spoke with Glenn Vanderlinden, co-founder of Human37. We spoke about CDP implementations, and whether or not they are ROI positive. We also discuss the composable CDP landscape as a whole and the challenges and use cases for data teams.
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Quotes of the Episode:
"...The customer journey is transversal regardless of which department they're encountering or interacting with. They literally don't give a damn." - Glenn
"...It's like buying a Lamborghini to drop your children to school. It's a very expensive solution to a very trivial problem." - Bhav
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #100 ROI positive MarTech: is it possible? (with Glenn Vanderlinden @ Human37) appeared first on Measurelab.

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR
You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ
00:00:00 - Intro
00:03:27 - Welcoming Gaurav Tiwari
00:03:59 - Gaurav's Background in Data Analytics
00:08:01 - Empowerment through Self-Serve Analytics
00:09:21 - The Challenge of Data Literacy
00:13:10 - The Role of Generative AI in Analytics
00:14:02 - The Future of Self-Serve and Semantic Layers
00:20:00 - The Necessity of a Semantic Layer
00:23:45 - Starting with Generative AI and Semantic Layers
00:29:03 - The Risks and Benefits of AI in Decision-Making
00:32:48 - Where to Begin with AI and Analytics Tools
00:39:47 - The Social and Environmental Impact of Data Analytics
00:43:29 - The Desire for Data Control and Excel Exports
00:46:03 - Rapid Fire Questions
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Episode Summary:
In this week's episode of The Measure Pod we spoke with Gaurav Tiwari, ex-Meta, currently working as an Engineering Manager at Spotify. We spoke about AI not just in data analysis but also its use when it comes to data preparation, semantic layering and analytics engineering. We also have a big announcement to make regarding one of our co-hosts, so stay tuned!
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Quotes of the Episode:
"...The part that never dies is the human curiosity to know more about something." - Gaurav
"...I would love to have a little bit more visibility around the social impact that people are making by saying that, yeah, we are contributing to making the world a better place." - Gaurav
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About The Measure Pod:
The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
-----
If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!
The post #99 AI in Self-Serve Analytics (with Gaurav Tiwari @ Spotify) appeared first on Measurelab.