139 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Start Scale Succeed Nicole Higgins

    • Business

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

    Ep 138 - Breaking into the Dubai market with Abbie Founder Base Brands

    Ep 138 - Breaking into the Dubai market with Abbie Founder Base Brands

    The retail market in the middle east is worth approx $80 billion dollars, but how do you break into that market as a brand and what do you need to consider 

    In this episode of Start Scale Succeed Nicole chats with Abbie founder of base brands a brand strategy & consulting company based in Dubai about selling and launching in the Dubai market 

    Some of the areas discussed are: 


    Tips and advice for breaking into the market  from customers to logistics 
    What to consider culturally and shopping habits in Dubai 
    Trends & Market changes that are emerging in the middle east 
    Red tape and legislation 
    The mistakes the small businesses make when trying to sell in Dubai 
    The different types of retailers and expected payment terms 

     

    Guest 

    https://www.basebrandsco.com/

    https://www.instagram.com/base.brands/

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 28 min
    Ep - 137 Building a Sustainable Bricks & Mortar Business with Cat Anderson founder of Treen

    Ep - 137 Building a Sustainable Bricks & Mortar Business with Cat Anderson founder of Treen

    Recent closures of high street chains further highlights the challenges of bricks and mortar stores, but how are the new kids on the block building their businesses and creating a community. 

    This episode I chat with Cat Anderson founder of sustainable clothing store Treen a  vegan fashion retailer, offering a selection of style must-haves from a carefully selected group of brands that make a positive difference. Providing a killer wardrobe without Killing the planet. 

    This episode we chat about her start up journey, what she is doing to build the business and building relationships and becoming more than a retail brand and how she gets the community and her team  involved in the brand. 

    The sustainable initiatives that she has planned for the future and why they mean so much to her and the brand. 

    https://www.instagram.com/shoptreen_/

    https://shoptreen.com/

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 36 min
    Ep 136 - The Secret to Selling in Instagram Stories with May Castillo

    Ep 136 - The Secret to Selling in Instagram Stories with May Castillo

    Are you using your stories to their full potential? 

    Using stories to connect and sell is key to help you business grow. Ep 136 is with creative content consultant May Castillo our key focus today is How to sell in your stories. 

    Some of the topics we chat about are: 


    "Fearless Selling" - Overcome the emotional barriers to confidently sell your products or services.
    "Sales Foundations" - Understand essential sales strategies before utilizing Instagram stories to sell.
    "Consumer Shifts" - Adapt to changes in consumer behavior favoring stories and messaging over feeds and reels.
    "Story Sequencing" - Craft a compelling narrative throughout the day to engage viewers and lead them to purchase.
    "Client Transformations" - Use client stories to show the impact of your product, enhancing its value proposition.
    "Storytelling Mastery" - Maintain a logical sequence in storytelling; start with a problem and end with a solution.
    "Creative Sales" - Infuse creativity in sales through gamification and customer involvement for better engagement.
    "Avoid Mistakes" - Ensure context, relevance, and storytelling flow to avoid common storytelling pitfalls.
    "Profile Optimization" - Create a strong profile with strategic pinned posts to attract and retain followers.
    "SMS Engagement" - Utilize SMS marketing sparingly to build personal connections and boost engagement.

     

    Guest 

    May Castillo 

    https://www.instagram.com/talktomay/ 

    https://www.talktomay.com/10commandmentsofigstories

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 30 min
    Mastering Email Marketing for your business with Hannah Spicer

    Mastering Email Marketing for your business with Hannah Spicer

    On average 35-40% of your turnover in your product business should come from your email marketing. If you're not quite reaching that target then this episode is for you. 

    This week in the start scale succeed podcast I chat with Hannah Spicer email marketing expert 

    During the podcast, Hannah shares valuable insights on:

    - Mistakes businesses make with their emails

    - Building effective retention and win-back email flows

    - Optimizing open and click-through rates

    - Creating engaging and successful email campaigns

    - And much more!

    If you're new to email marketing or looking to enhance your current strategies, this episode is a must-listen. Gain practical advice and actionable tips straight from an industry expert.

     

    Guest Hannah Spicer 

     https://www.instagram.com/hannahspicer_consulting/

    https://www.hspicerconsulting.com/

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/



    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 21 min
    Ep 134 - The Secrets To Understanding Customer Needs

    Ep 134 - The Secrets To Understanding Customer Needs

    In this episode of Start Scale Succeed host Nicole Higgins is joined by guest Katie Tucker, author of "Do penguins eat peaches  and founder of Product Jungle. Together, they delve into the essential topic of understanding customers and how businesses can leverage this understanding to thrive. Katie provides invaluable insights into market research, customer discovery, and the importance of aligning with customer values.

    Listeners will gain practical tips for conducting effective surveys, testing product viability, and maintaining a collaborative approach with customers. Whether you're an established business or an entrepreneur just starting out, this episode offers actionable strategies to enhance your relationship with your customers and fuel business growth.

    Buy Katies’ Book Do penguins eat peaches  book 

    https://www.productjungle.co.uk/about

    https://www.instagram.com/productjungle/

     

    Guest Bio 

    Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a writer, author of the Amazon bestselling book Do Penguins Eat Peaches? and a speaker.

    In 2020, she set-up Product Jungle. A boutique consultancy with bite - using tools and hacks from the world of big tech to help small businesses and social enterprises embrace customer problems and build products and services that sell. 

    After starting her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor and overseeing the daily product and digital delivery of ten B2B publications, she worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational digital products with a clear focus on user needs.

    In 2018, she made the bold move to quit the corporate 9-5 to travel the world for ten months with her family, a life-changing experience which led to renewed sense of purpose. Product Jungle was born out of a passion of demystifying big tech practices.   

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 25 min
    Ep 133 - The Airbnb of the Bridal Industry: PS Bridal Rental

    Ep 133 - The Airbnb of the Bridal Industry: PS Bridal Rental

    The UK wedding industry is worth £14 billion and this weeks’ Guest is definitely having their slice of the pie. 

    Revolutionizing the bridal industry with the “airbnb” of bridal rentals. 

    I chat with co-founder Ella Gaskell about PS Bridal Rental,  a rental and resale platform. 

    Celebrity Stylist Ella partnered with Zoe Jervoise Graham 

    to start the business after establishing during covid that there was a definite gap in the market for the idea 

    We discuss about how the idea came to life and how networking and tech accelerator programmes helped the business happen and move forward. 

    The  Unique features and services that  P.S. Bridal Rental's  offerings, including at-home try-ons, reversible alterations, and the recent addition of a resale service for wedding dresses.

    The Future ambitions of the business- Get an exclusive glimpse into P.S. Bridal Rental's global expansion plans and its mission to cater to diverse cultures and traditions in the wedding space.

    P.S. Bridal Rental is not just a business; it's a game-changer in the wedding industry, empowering brides to embrace sustainable and affordable options without compromising on their dream attire.

    https://www.instagram.com/psbridalrental

    https://psbridal.co.uk/

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 20 min

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