52 episodes
The Knowledge Shop Tori Hanson
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- Business
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5.0 • 4 Ratings
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A podcast following my journey launching and building a startup - the highs, lows and the many many challenges on the way.
I'm Tori Hanson, a corporate convert trying to make it in a startup world.
My startup - The Knowledge Shop, gives remote workers the same chance to collaborate and brainstorm in person as everyone else (even if they don't have a team).
Boost knowledge sharing, problem solving and reduce the loneliness of working alone.
This podcast follows that journey - as i ideate, research, build and grow, in order to help more startups make it.
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51. Startup Community and marketing tactics.
51. Startup Community and marketing tactics.
Coffee meetups - a success
Too many people, now need to scale back a bit, so more intimate.
Customer outreach / growth - sign up tactics for happy hours
Asking for help - don’t feel guilty -
50. Being brave as a founder (when most of us aren't). Building in public
Episode 50 - Nov 3, 2022
Founders come in all shapes and sizes! You don’t have to be the loudest voice in the room.
Not all founders have to have a crazy ego, and OTT confidence.
It takes all sorts, and yet the quieter / less confident ones have traditionally been overlooked.
“Brave founder stories”
The world doesn’t end if you do something against a societal norm.
Can you be a little braver today?
Learn from others around you who are - it will rub off.
This happened in real life....
Remember - the person who ran out of a conversation mid sentence to chase down a VC
Remember - the person who ignored the rules, and used all their connections to get into that party and the accelerator.
Need more proof - that many people struggle with this too….
Twitter thread by lolita Taub.
“How might risk averse founders, get more comfortable with taking big bets”
https://twitter.com/lolitataub/status/1586790538618937344
Building in Public:
Tell people what you are doing!!!
They will come to you (I literally said about an event, and 10 people came to talk to me).
Come meet other founders....
Come to my next founders coffee: Small group Wednesday 3pm nr Grand Central.
https://lu.ma/lca9kqhc
And finally - I am building my team 😁 -
49. Community and networking for startup building.
Good energy this week, from lots of other people!
Hold me to it! 5 Events by the end of the year. If i havent, something has gone horribly wrong!
Massive shout outs to:
Emily Chertow who runs a journalling startup. Perfect if you / your company need time for quiet reflection. so make sure to check out her sessions.
Antler - you know who they are by now. The early stage VC, and who co-shosted a happy hour last night and kindly invited Knowledge Shop founders to come.
Slope - the very cool design agency who hosted the event with Antler. The brands they have developed look amazing!
Events
Free for coffee on Wednesday? Come join the fun, in this small group founders coffee chat and workshop. (its my next event).
All The Knowledge Shop things its - https://linktr.ee/theknowledgeshop -
48. Hiring freelancers and making the asks!
Make the ask…..
If you don’t ask people for what you want, how will they know, and how can they help you???
So, here's my ask....
Please share these episodes with a friend:
https://anchor.fm/theknowledgeshop
Check out Slack, Whatsapp, newsletter:
https://linktr.ee/theknowledgeshop
Thanks Jay Dee for Linkedin Sales Navigator help. Check him out if you are looking for some sales help -https://www.faultlinesales.com/
Insights from today’s Episode
Victor Hunt, astorian.com - B2B marketplace for building owners to connect with trusted and reliable contractors
When talking about early revenue.
“It doesn’t matter if your product is free, if its no good, people won’t use it, and if it is good - people will pay for it”.
When grabbing attention
“In Ancient Egypt, they used hieroglyphics, today we use emoji’s - humans are very visual creatures”.
When communicating ideas
“An ounce of explanation, will save a pound of clarification”
When finding your first customers
“Use all the connections and shortcuts you have. Find your wedge into distribution”.
Hiring on Upwork / Fiverr
Look for…
- Competence
- Reliability
- Confidence - do the things without instruction / micromanagement
Test this by giving them a small scope project, that is a good representation of what you are looking to do (eg 1 or 2 hours).
Run a competition and request entries. Pay for the one you like most. -
47. NYC Tech Week (part two) - learnings, pivots and connecting
In this episode I talk about….
Elevator pitch adaptation on the fly
Energy of others
Tips to help you network effectively
Loads of tools / folks to check out.
Check out…
NYC Tech Week - nyctechweek.xyz
Day One - joindayone.com
Brooklyn Bridge Ventures - Charlie O’Donnell - https://www.brooklynbridge.vc/
The Fund - Jenny Fielding - https://thefund.vc/
Founders Friday - https://foundersfridaynyc.com/
Startup Leadership Programme (SLP) - slp-nyc.com -
46. NYC Tech Week | Momentum (or lack of) and small startup wins
I'm back after a few weeks travelling!
Things to know in this episode...
When you have lost energy / momentum - surround yourself with folks who have it.
Just move one step in front of you at a time
Small wins really help
Really looking forward to NY tech week - https://nyctechweek.xyz/
Need to delegate stuff (ie need to find people to delegate work too)! - https://iworker.co/ (referral by some fellow founders)
I got accepted into the Luminary / SVB Fellowship 😁 - https://www.weareluminary.com/home
Sign up for the knowledge shop and raise your hand in joining or hosting an event - https://tally.so/r/mKYy87
Off to hear Leslie Borrell pitch (a TKS community member) Carefully (her app for making it possible to share childcare amongst friends) - https://carefullyapp.com/ (Sorry Leslie for getting the name wrong when i was talking - but you are amazing!!)