International Institute Of Digital Marketing‪™‬ International Institute Of Digital Marketing™

#socialmediamanager #communitymanager #business #marketing

Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job.

Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental.

Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time.

Identifying the difference is as easy as answering one simple question:

Who is your [social media/community] manager talking to?

If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more.

#socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups.

#socialmediamanagers speak to an audience on behalf of your company…

An audience as a specific group of people who are targeted recipients of your message.

#communitymanages, on the other hand, speak to… well… your community!

A community is “a specific group of people who have developed relationships around a strong common interest.”

Let’s dive a little deeper into this, shall we?

#communitymanages: what they do
A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other.

What a #socialmediamanager does
#socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention.

For more information, visit www.iidm.world

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#emailmarketing #strategy

Hi, i’m cally, from the international institute of digital marketing.

Here are some tactical #emailmarketing tips and tricks.

Step 1 – understand #emailmarketing #strategy
Each email we send has one of five purposes:

● Indoctrinate – teach them who you are

● Engage – get them to buy

● Ascend – get them to buy more

● Segment – learn what they want to buy next

● Reengage/win back – bring them back

These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.

Step 2 – learn how to approach writing high-converting emails
Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…

● Subject lines

● Body copy

● And landing pages for those emails

… you need to understand the responsibilities of each element of an email.

Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.

A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.

Step 3 – learn the emotional triggers that increase email click-through rate
Now that you’re getting those emails opened — you need to get the click.

Each email we send contains one or more of these principles of persuasion.

● Gain

● Logic

● Fear

● Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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#marketing #contentmarketing ##digitalmarketing

There are a lot of ways to market online.

So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing.

Why are we always talking about #contentmarketing?

Because right now, it’s everywhere.

It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now.

#contentmarketing is a big deal, and rightfully so.

Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing?

#contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business.

#contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers.

● Blogs

● Videos

● Podcasts

● Email newsletters

● Ebooks

● Physical books

● Other types of newsletters

● Images

What kind of content should you publish?
What kind of content should you publish? That’s easy. The kind your audience wants to consume.

Your customer avatar is the person that you created your product for. They’re the person who needs your product to improve their life.

Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market.

For more information, visit www.theiidm.org

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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#content #organictraffic #analytics

A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

The result? A healthier site with fewer underperforming low-quality pages.

Hi, i’m cally, from the international institute of digital marketing. Here’s  .

You can do a #content audit manually on a page-by-page basis.

The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic.

The next step is to check if a good amount of that traffic comes from organic search.

Here’s how to deal with the three possible outcomes

Redirect (301) or update

This recommendation occurs when:

The page gets no meaningful trafficfrom any source;

Has at least one followed backlink.

But which is the correct option to choose? Redirect, or update?

If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website.

Delete (404)
This recommendation occurs when the page:

Gets no meaningful trafficfrom any source;

Has zero followed backlinks.

Manually review
This recommendation occurs when the page:

Gets decent traffic.

Has little (if any) trafficfrom organic search.

It’s here where things get a little more complicated as there are a few potential actions to take:

Leave as is:

‘noindex’:

Update:

Redirect (301) and/or consolidate:

Which brings us to an important point:

You should never delete or redirect a page without first manually reviewing it.

Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs.

For more information, visit www.theiidm.org

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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#blogs #marketing #content

If you want to level up your #marketing game, your best bet is to read the #blogs the pros are learning from.

Hi, i;m cally, from the international institute of digital #marketing. Here is a list of the 4 most popular #marketing #blogs, among top marketers.

1. Ahrefs
For those who are unfamiliar, ahrefs typically publish 1–2 posts per week on seo and #marketing, and focus on quality over quantity.

They also have access to some seriously big data, from which they regularly derive and publish studies.

2. Animalz
Animalz is a #content #marketing agency based in new york.

The blog is mostly run by well-known #content marketer jimmy daly, who writes about saas #marketing (strategy and tactics) as well as writing tips.

One thing’s for sure—you can count on jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients.

3. Backlinko
Inc. Magazine calls brian dean one of the world’s most sought-after seo experts. Entrepreneur magazine calls him a “seo genius.” He deserves the accolade.
Brian rarely publishes, but when he does, it is always epic. Brian is all about quality, and every single post is well-written, well-designed and full of actionable #marketing and seo tips.

4. Reforge
Started by hubspot’s ex-head of growth brian balfour, reforge is a training company that teaches experienced product and #marketing professionals about growth #marketing, modeling, and experimentation.

Brian has a vast network, and the reforge blog is chock full of actionable insights from the marketers behind successful tech companies like pinterest and uber.

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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#Seo #Internallinks #Pagerank

What are #Internallinks?

They’re links from one page on the same domain to another.

Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines.

Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website.

How to set up the ideal internal link structure
Think of your website as a pyramid with the most important content at the top and the least important content at the bottom.

Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc.

But you shouldn’t link all pages on one level of the hierarchy to all pages on another.

You need to keep relevance in mind.

The art of siloing
Siloing is the grouping together of topically-related web pages via #Internallinks.

For example, imagine that we have a website about countries and cities with these pages:

You can tell that each page falls into one of two distinct groups:

Pages about countries

Pages about the cities in those countries

Three benefits of this are:

Users will have an easier time navigating their way around your site.

Crawlers will have an easier time understanding your site structure.

More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa).

For more information, visit www.iidm.world

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute


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