Life & Business In Flow Kate Addamo

It’s time to take the pressure off and simplify marketing in your business.
Somewhere along the way, we overcomplicated marketing and we lost sight of what its true purpose is.
Sure, a pretty photo or aesthetically pleasing feed on Instagram still has a place, but without a marketing strategy behind it, you won’t be able to convey the value of your work or services, attract aligned clients that you actually want to work with, or know what actions to take to get your brand out there.
Let’s change all that.
Today, you’re in for a very special episode as my friend, my client, and marketing extraordinaire, Amy Edwards from Markedly is on the podcast.
Amy is the founder of Markedly - a marketing consultancy for designers, architects and creatives. They’re all about helping people bring the passion and creativity they have for their work into their marketing. Amy’s passionate about helping creatives - and their work - be seen and valued by all who use it.
Take a look behind the curtain of marketing as Amy shares her wealth of knowledge on how to get back to the foundations of your marketing, what value-based marketing is, how to nurture your audience in the online space, and how she intertwines life and business.
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It’s time to invest in YOU. Come and join me on Nurture: The Retreat, an intimate retreat for 8 wonderful women in business. It’s an opportunity to pause, reflect and connect in a beautiful, serene setting that can only be described as magical ✨ Nurture: The Retreat has launched and your spot is waiting for you!
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Where you can find and connect with Amy Edwards:
Website: themarkedly.com.au
Instagram: @marked.ly
The Content Curator Program is relaunching this September. Find out more and get your name on the waitlist here.
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I’d love to connect with you and support you 🪻
Website: kateaddamo.com
Instagram: @lifeandbusinessinflow
Get to know me

We change, we grow and we evolve as women so when it comes to our businesses, the best thing we can do is allow it to grow and flow with us in a way that feels really aligned.
I’m a completely different woman today from who I was when I started my business 7 years ago. I’ve evolved so naturally, my business and my brand should too because my brand is an extension of who I am, my values, and the message I’m trying to share.
As women, we’re constantly meeting new versions of ourselves and if we don't take the time to reflect and do the work, we're just going to keep sailing, missing opportunities, missing aligned clients, and missing out on the real depth of what our businesses could be.
I want you to have a brand and business that you're proud of, and that feels in alignment with you, but I also want it to reflect who you are as a woman on this business journey that you're on right now and the season that you are in.
It’s time to Flourish as I guide, empower and support you, the woman behind the brand, through navigating your business decisions and personal growth while opening you up to new possibilities in a supportive way. You can find more information on my website at kateaddamo.com/workwithme.
You can find and connect with me over on Instagram at @lifeandbusinessinflow.

It breaks my heart just how many women in creative business are feeling so alone right now, who aren’t reaching their potential, and who lack the finances and freedom to create a business and life they want to live.
 
Business isn’t something to go alone. And without the right support of someone who understands how to run a creative business and all its intricacies – you’re left feeling stuck, stagnant and in a vicious cycle.
 
So, what do we do in this situation? We play small, we keep our heads down, we don’t confront what needs work in our business, and we keep going down the same path of resistance sacrificing our health, and our happiness, just to be a slave to our computer screens for the sake of being “busy” and pushing through.
 
All it takes is someone on the outside who understands and can see a clearer picture through a different lens of what is truly possible for you and what you need to do in order to get where you want to go.
 
And more than likely, that person isn’t going to be your husband, your partner, your best friend, or a business connection you made online.
 
That person is going to be a mentor. Someone who can see your potential, someone who understands the ins and outs, the highs and lows, and the day-to-day tasks required to run, grow and create a sustainable creative business.
 
And if this resonates with you, then today's episode will give you the gentle nudge you need to make that decision for yourself and move you in the direction you need to go.
 

Today, I share with you the story of two very remarkable women that I mentor. I am forever inspired by the extraordinary women that I work with and how with the right support and in such a short period of time, they have made some incredible changes in their creative businesses which are now having a positive impact on their lives, too.
 
From pricing, mindset shifts, and hiring - these stories serve as a testament to the power of personalised support.
 
So, I want to ask, who’s supporting you?
 
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I'm so excited to announce that Nurture: The Retreat Spring Edition, is launching late May 2024. Nurture is an opportunity to pause, reflect, and reconnect in a beautiful, serene setting that can only be described as magical.
Make sure to add your name to the waitlist so you have first access to spots available. It’s an intimate retreat for only 8 women so don’t delay booking as spots go fast! You can find the itinerary and waitlist on my website here: kateaddamo.com/retreats.

Let’s connect on Instagram at @lifeandbusinessinflow.

Life has an interesting way of teaching us important lessons.
 
Whether through grief, heartbreak, sadness, or losing someone or something close to your heart, life sure knows how to help us use that experience and learn from it to better ourselves.
 
When I lost my Mum to cancer, I learned a lot. I learned about who I am, what I’m here to do, and how I can take better care of not just myself but those around me too.
 
I shared conversations with her that I’d never shared before in all my life, and after her passing, I reflected on those conversations and just how profound they were.
 
Today’s episode was a hard one to record and my most vulnerable episode yet but it’s something that I know is so important to share with you.
 
I am here to bring women together, have those deeper conversations, and no longer live life on autopilot while putting our health on the back burner.
 
Life is precious and if there is anything I’ve taken away from those conversations with Mum, it is to just start. Start taking care of yourself now so that you can live a longer life for you and the ones you love.
 
This is the diagnosis that changed it all.
 
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We all have the opportunity to create a life on our terms, but we rarely come up for air to see what that looks like. Now is your chance!
My retreat, Nurture: The Retreat Spring Edition is launching in May 2024. Make sure to add your name to the waitlist so you have first access to spots available. It’s an intimate retreat with only 8 spots available – don’t delay booking! Spots go fast.
Let’s connect on Instagram at @lifeandbusinessinflow.

Today, I wanted to step back, take a breather, and settle into a period of reflection. Looking at what transpired over the first three months of 2024.
Reflecting on my Q1, I’ve come to realise that some of my to-do lists for my business just didn’t happen. And you know what? I’m okay with that. I’ve accepted that it’s okay to take the pressure off in quarter one as I step into a new year (especially after the year that was 2023). I stopped pushing the things that don’t matter right now and gave a gentle nudge to the things that do.
So, I want to ask… What did quarter 1 look like for you?
In today’s episode, I want you to reflect on your quarter 1 for 2024 as you look back at all you’ve achieved and what you’ve put on the backburner, whilst planning any much-needed shifts to your life, health, and business so that the year ahead not only feels good but will take you in the direction that you want to go in your life and business.
My retreat, Nurture: The Retreat Spring Edition is going on sale shortly. Make sure to add your name to the waitlist so you have first access. It’s an intimate retreat with only 8 spots available.
Let's connect on Instagram at @lifeandbusinessinflow.

It’s no secret that I’m tired of the hustle culture, the boss-babe mentality, and the harmful messaging that social media seems to be consumed by of late.
 
It’s all about quick money, overnight success and going viral; if we’re not on the bandwagon, we’re failing. It’s making women feel like they constantly need to be more and do more to “show up”.
 
Authenticity is being replaced by trending. We’re giving too much energy to what everyone else is doing, and as a result, our authenticity and creativity suffer.
 
I’ve always known that I’m here to make a positive impact for all women, and to remind them that they are already enough, despite what social media says.
 
We can do things differently. We can change the message.
 
It's time to connect back to ourselves and reclaim our self-worth, on and offline.
 
If you resonated with this episode, listen to Episode 36. The End of Hustle Culture and The Boss Babe.
 
I'd love to know what you loved and resonated with most from this episode. Reach out to me over on Instagram at @lifeandbusinessinflow.
Ready to create a sustainable life and business? Get started with The First Steps Guide.