Pull The Thread Krystal Douglas

If you're hustling for new clients all day, and working as fast as your little fingers can fly  all night, you've probably been walking the fine line between self-employed and business owner for a while now.

Krystal has a couple ways to tell if it's time to make the changes you need for long term stability, as well as a little advice for what's going to be expected of you when you change.

Regardless of whether you want to scale your business, or remain a one-person operation, Krystal has tips for what to look out for along the way. 
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Do you ever feel like people are lapping you? Like everyone else is moving forward, and your current status is... well... stationary? 

Episode 27 of Pull the Thread podcast is for the perpetual planner who just can't seem to pull the trigger on launching or is stuck without any growth. Because you only ever really have two choices - you can evolve or remain.  Are you willing to do what it takes? 

Krystal guides listeners through a series of practical questions to get unstuck a move forward - what's it gonna be?

Questions to answer for your business to move forward:

1.  What do customers want?
2. Can I get them what they want?
3. How do I deliver it to them?
4. Where can we find pockets of target customers who are frustrated with our competition?
5. Where is the competition weak or deficient in delivering the outcomes, solutions, and the value the market demands?
6. What should we be doing to communicate to potential customers that a
we are the aspirin for their pain?
7. What are the three primary problems (pains) my target market has?
8. Where have I substituted my judgement for what I want to deliver, for what the customers actually want to receive?
9. How could I check in with our customers to find out what new pains they’re experiencing or gains they want to achieve?


Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

September marks my assistant, Natalyn’s one-year anniversary of working at our brick-and-mortar sewing business. I finally dragged her behind the mic to share about the past year, all the hard work she’s put in, and things she’s learned along the way.

If you’re considering fashion school, or a career in the hands-on side of creating fashion, this episode is one not to miss. We talk about how she scored her opportunity, what it took to prove herself, things she found surprising, and how she would go about it if she did it all over again. We also delved into my management style, and shared some behind the scenes of our favorite projects we’ve worked on together. 

Keep up with Natalyn’s journey by following her on Instagram at @natalynkaser. 
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

These nine (mostly free) tools have changed the game for me in terms of automating and delegating tasks. My goal as a business owner is to not waste any human brainpower whatsoever dong things computers can do more efficiently, and in return, keeping our valuable hands busy doing work that matters for people who care. 

My top 9 tools for a more productive, profitable handmade business:
Lucky OrangeChatGPTTrelloAnswer the publicHemingway appArtful agenda FlodeskSlackSheets
As promised, get 50% off your first year of Flodesk using this code:  https://flodesk.com/c/XNKSAJ

Head to KrystalDouglas.come to hop on the mailing list!
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Derek Thompson says that to sell something familiar, you have to make it surprising. To sell something surprising, you have to make it familiar. "It is in this interplay between familiarity and surprise where the strongest appeal lives.
And isn’t that just it? Customers are either torn between their curiosity of new things, and also, a fear of anything too new.

Hop into this episode to learn how to walk the line between familiarity and surprise, and to hear a really cool story about how a Russian Jewish immigrant named Rose Blumkin went from buying used clothes for 10 cents to selling her company for $60 million.

pullthethreadpodcast.com
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.

Did you know Steve Jobs was so upside down on starting Pixar that he was personally funding payroll for months on end before Toy Story was released? He couldn’t secure backing from anyone, but truly believed in the creative underbelly of what was going on inside of those ordinary offices that sat next to an oil refinery.

Jobs was $50 million in the hole, but still knew he was onto something in what they were creating. He brought in Lawrence Levy to be his CFO, who documented the tale of tension, creativity, and lunacy, in bringing Pixar to what it's known as today.

A five star life requires margin. YOU need breathing room - you need margin in your craft or fashion-based business in order to survive and keep creating. These 10 tips will inject a little more oxygen into your survival helmet from month to month.

50% off your first year code for Flodesk (my preferred email service provider): https://flodesk.com/c/XNKSAJ

Subscribe to the mailing list to get more free content like this at krystaldouglas.com.
Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.