PR People: The Podcast Callum Taylor and Alex Hickson

This week we're talking to digital PR freelancer Aliyah Loughlan about taking the brave leap into freelancing full-time. We debunk myths around managing your own time, business and clients. Also, listen carefully to see how you can win 2 x guest tickets to this April's BrightonSEO - competition closes 18 March!

We're thrilled to be back for our first episode of the year with Ellie Morgan, Digital PR Consultant at Evolved Search. Following Ellie's success of building quality and topical backlinks on top tier publications (including Huffington Post, Daily Mail and Yahoo) we discuss how using case studies and real-life focused content can help bolster Digital PR campaigns.

Digital PR is hot right now and attracting and retaining the best talent is essential. Alex Jones has years of experience managing some of the best brains in the industry. Now Head of PR at Kaizen, Alex talks us through perfecting his management style and building company culture that’s made to last. You can find the BlessingWhite © X Model of Engagement mentioned here.

If you work in marketing, or looking to get into the industry, you will have probably heard of Pretty Litter Marketer. Launched by Sophie Miller just over twelve months ago, the community aims to help students, graduates and those at the beginning of their marketing career find their feet. The online community now has (collectively) over 62,000 members! In this episode, we chat about the launch of this initiative, the inspiration behind it, and it's astronomical growth, whilst touching on new and emerging social media trends and what makes for a good social media strategy. 

This week we interview the insightful Beth Nunnington, Communications Director at Journey Further. We delve into the importance of working closely with your SEO team to measure relevancy and secure topical, on-brand and relevant content. We also discuss some of Beth’s career highlights and THAT diamond in space campaign.

This week we're joined by Will Hobson, PR Director at Rise at Seven. We delve deep into how public relations and pop culture are intertwined, how having a broad general knowledge is essential for reactive PR, and how we think the industry is likely to change over the next five years. Please like, subscribe and enjoy!