100 episodes

The #1 Marketing Podcast for Private Practice Hearing Care Clinics

The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market.

Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.

The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.

Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!

The Business of Hearing Oli Luke

    • Business
    • 5.0 • 9 Ratings

The #1 Marketing Podcast for Private Practice Hearing Care Clinics

The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today’s challenging and competitive market.

Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow marketshare, drive record growth and build stronger businesses.

The Business of Hearing podcast was developed to be YOUR ear to the ground and bring innovative ideas direct from the source.

Contact Oli on WhatsApp! +1 (945) 228-7369
Visit: www.businessofhearing.com for more!

    Reminiscing & Revolutionizing Private Hearing Healthcare

    Reminiscing & Revolutionizing Private Hearing Healthcare

    As Spandau Ballet rightly put it, GOLD. 
     
    What a treat we are in for today, it’s the next instalment of Dr. Nancy Duncan’s ‘Under the Hood’ podcast. Today Nancy is joined by co-owner of Audiology Associates, hosting an impressive 12 locations across Maryland and Washington D.C. 
     
    From building a high performance team of 25+ people across the business to building a practice that truly has a world class legacy... there really is so much GOLD in this episode. 
     
    (Ive listened to it twice now and I take something different away from it each time i listen!)
    Starting small? Well this is a must listen if you aspire to build a bigger and better business.
    I hope you enjoy it.
    Have a question that you would like to discuss on the podcast?

    Shoot me an email to oli@businessofhearing.com!

    I look forward to hearing from you :-)


     

    • 45 min
    How To Buy A Competitor Without Any Debt

    How To Buy A Competitor Without Any Debt

    I don't mind a bit of competition, but if we're being honest with ourselves, life would be simpler and your business would be a LOT more profitable if you didn't have to compete, Imagine a world where potential patients only knew YOU as THE Hearing Care Professional to go to.
    Anything is possible! 💪🏼
    So...have you ever wondered how you can buy your competitor? 💵
    Well, in today's podcast, I'm going to dive into all the details on EXACTLY how you can approach and acquire one of your competitors right now, without having to leverage debt or step into a manufacturer unit agreement.
    You're probably saying "sounds too good to be true" right?
    Well, i guess there's only one way for you to find out, hit play and I'll let you in on all the secrets! 😉
    Have a question you would like to discuss on the podcast?

    Shoot me an email to oli@businessofhearing.com.
    I look forward to hearing from you.

    Enjoy
     

    • 21 min
    Apple Are Entering The Hearing Care Market

    Apple Are Entering The Hearing Care Market

    Do you own a pair of AirPods? 🎧
     
    Well, it appears that it was only a matter of time before 🍎 brought forth their long-awaited attack on the hearing healthcare world. 
     
    When I say ‘world’ that’s exactly what I mean, this new technology from Apple has the potential to disrupt hearing care internationally. 

    This podcast is going to share what we know up to now, my predictions, the pros and cons to this move, and how I believe you should approach this to be positioned perfectly for the tech giant’s announcement. 

    It’s only short, but this podcast is direct, and will ensure that you’re ready to take advantage when the time comes. 
     
    Enjoy!

    • 16 min
    My Weird High Performance Habits

    My Weird High Performance Habits

    I’ve been VERY hesitant to release this week’s podcast.
    Because in all honesty, what I'm about to tell you, you might question my sanity, and when my name appears anywhere, the only image you will be able to invisage is me in a straight jacket.
    Essentially, I thought there may be value (probably not) in sharing three little weird ‘high performance habits’ that I’ve discovered over the past several years.
    •    One of them involves alcohol and shopping
    •    One is focused on mindful scheduling
    •    And the third is something that I’ve never shared with anybody (a little mental game that I play with myself).
    To have a better business, you need to be a better business owner, and these are three of the things that I believe give me the edge and help me to improve.
    Please don’t judge me lol!
    Oli :-)

    • 19 min
    The Quickest Way To Find Hidden Cash In Your Clinic

    The Quickest Way To Find Hidden Cash In Your Clinic

    I don’t “need” a new bathroom... However my wife “want’s” a new bathroom...

    So...we’re getting a new bathroom! 🚿

    Off the back of this fantastic home improvement thought from my wife, I’ve been contacting a variety of different installation companies, arranged visits for their representatives, exchanged a filing cabinet’s worth of pleasantries and discussed in detail options that were available. 

    Yet, to this date, not a SINGLE company has followed up on our enquiries or meetings. 

    Ironically, this inconvenience got me thinking, these companies must be sitting on what are effectively ‘Gold Mines’. 👑🤯
    If they aren’t following up with my quote... think about how many other people who are in the same position as me, in a position to buy, but we don’t know who to turn to?
    They’re wasting every bit of time they invested in me; the quote, a house visit, discussions and so much more... for what?
    All to flush it down the toilet? 🚽 (Ok ill stop.)
    Enjoy! 

    • 22 min
    How to Be Victorious In Private Practice (Pardon The Pun)

    How to Be Victorious In Private Practice (Pardon The Pun)

    Welcome to another thought-provoking ‘Under the Hood’ interview, and this week, if you'll pardon the pun... we're feeling victorious as Dr. Nancy Duncan is joined by Dr. Jill Davis from Victory Hearing & Balance in Austin, Texas.
    Since the birth of her ‘Victory Music Program’ Jill has demonstrated to how she’s utilized “cognitive hearing” to create a sharp point of difference in her marketplace.
    There’s so many lessons in this episode around adding additional services, proving just how important it is to look outside the box.

    Because as we all know... this industry is not just about selling someone a set of hearing aids.
    I’m not sure about you, but I learn so much from these conversations where two great practice leaders put their heads together, bounce ideas back and forth and ask the questions that truly matter!
    Enjoy!

    • 35 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Darnell813 ,

Great podcast!

Highly recommend this podcast. I’m not in private practice now but plan to be in the future. Love all the information provided!

Ben Thompson, AuD ,

5 Stars!

I recommend this podcast! Great information about how to optimize an audiology practice for 2021.

-Ben Thompson, AuD - host of the Pure Tinnitus & Hearing Podcast

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