384 episodes
The Marketing Millennials Daniel Murray
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- Business
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4.4 • 115 Ratings
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Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.
We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.
From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.
With Wistia, you can record yourself, your screen, or both. Edit videos like you edit Google docs—just highlight words and hit delete. Wistia even has music that auto-adjusts to the length of your video. Try Wistia for free at https://www.wistia.com/millennials.
If you want to be part of The Marketing Millennials community, join in the conversation at:
Linkedin: https://www.linkedin.com/company/the-marketing-millennials
Instagram: https://www.instagram.com/the_marketing_millennials
And if you love the show, tell a friend.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
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263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth
If you aren’t on TikTok Shop, literally, what are you doing?
Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop.
Discover the strategies and tactics that can help you to succeed on the platform, including the importance of creator partnerships, the role of exclusivity, and the direct connection between marketing and conversion. As the voice of Gen Z, Jake brings his unique perspective on leveraging trust and influencers for the ultimate success on TikTok.
Are brand guidelines doing more harm than good? And what marketing hill would Jake absolutely die on? Tune in now to find out!
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00:00:02 - Gen Z and Millennials Collide in Marketing Podcast
00:00:45 - Gen Z vs. Millennial Marketing Debate
00:05:09 - Revolutionizing Commerce with TikTok Shop
00:15:40 - Trust Factor in Affiliate Marketing
00:23:49 - Leveraging Influencers for TikTok Success
00:31:17 - Directly Connecting Marketing and Conversion on TikTok Shop
00:34:03 - The Impact of Brand Guidelines
00:41:31 - LinkedIn and TikTok Strategy Guide
Follow Jake:
LinkedIn: https://www.linkedin.com/in/trndsttr/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com -
SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6
To: You
From: MarketingMIllenials@gmail.com
Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header…
Ahhh, the pre-header. Often forgotten, and terribly underused.
Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-header and explaining the simple tricks you can implement today to improve your open rates.
It’s so easy that we swear you’ll be asking yourself why you never noticed the pre-header before!
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Podcast: Do This, Not That
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian
The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest?
Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more effectively reach their target audience. She’s got plenty of actionable tips for marketers who are struggling to find the right distribution channels for their content.
She chats with me about why it’s so important to understand your audience's intentions and how, by removing content barriers and creating modular content, you can easily elevate your strategy across multiple platforms.
00:00:02 - Marketing Millennials Podcast: Content Creation
00:01:38 - Funnel is Dead, Use Playground Instead
00:08:17 - Exploring Content Depths: Conceptual, Strategic, Tactical
00:10:46 - Focus on Buy and Use Intent
00:17:44 - Treat Your Content as Product
00:22:08 - Finding the Right Content Distribution
00:23:49 - Product Consumption Across Different Platforms
00:25:13 - Deepen Your Content Strategy Narrative
00:32:01 - Mastering Problem and Solution Spaces
00:37:11 - Mapping Content Depth and Intent
00:41:41 - Ungate 99% of Your Content
Follow Ashley:
LinkedIn: https://www.linkedin.com/in/ashleyfaus/
Twitter: https://x.com/ashleyfaus?lang=en
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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Why Marketing Works: Zayn Malik’s Mixoloshe
It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it.
Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest assets.
Is their strategy sane or just batsh*t insane? And how is Mixoloshe managing to market themselves if they aren’t utilizing the famous singer who has over 90 million followers?
Aidan unpacks all the dirty deets and explains whether or not this company is doomed from the start, or destined to redefine how we think about celebrity endorsements.
Follow Aidan:
LinkedIn: https://www.linkedin.com/in/aidanbrannigan/
Twitter: https://twitter.com/BranniganAidan
TikTok: https://www.tiktok.com/@aidan_brannigan
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training
Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success.
Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to say about the key marketing strategies that helped F45 to become a brand name success.
Tom divulges his top tips for improving your marketing efforts and for building your franchise from the ground up. How can KPIs empower your franchise to scale? And how can you drive brand awareness through social media and guerilla marketing efforts?
Find out why staying connected to members is the ultimate key to unlocking peak satisfaction and customer loyalty, and how continuous improvement builds a strong brand presence.
00:01:39 - Investing in Marketing to Grow a Fitness Community
00:09:39 - Maintaining Consistent Branding in Franchises
00:16:36 - Improving Marketing for a Great Product
00:25:47 - Immersing Franchisees in Studio Building
00:29:46 - Focusing on KPIs
00:36:42 - Revolutionizing Health and Wellness Training
Learn More About F45:
Website: https://f45training.com/
Follow Tom:
LinkedIn: https://www.linkedin.com/in/tom-dowd-9092981/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
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SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5
Sometimes, it’s ok.
To break grammar.
Especially when it comes to email subject lines.
In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar?
Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about our top attention-grabbing hacks and learn what the right amount of personalization is for any email.
With tips this hot, we sincerely hope we don’t have to compete against your emails any time soon.
Follow Jay:
LinkedIn: https://www.linkedin.com/in/schwedelson/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
Sign up for The Marketing Millennials newsletter:
www.workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:
www.workweek.com
Customer Reviews
Great but…
Great but I wish they would define the business acronyms at first mention in every episode while they’re using it because this is a podcast for learning so you shouldn’t be assuming that everybody knows that an MQL is a marketing qualified lead.
So hard to listen without cringing
Daniel needs to work on his hosting skills. He asks basic questions and then restates what his guest said as if it was his own idea, even if it flips what he was saying 5 minutes before. I’m also a millennial, and I gave this podcast a solid 2 months hoping it would grow on me, but the monotone and “like” every other word is not something I’m willing to suffer through. Spend your time on the CMO podcast or Campaign Chemistry instead.
Practical info
Great marketing info. I really enjoyed EP 209 about audio and how helpful it can be for both the marketer and listener. 👏 Definitely picked up some golden nuggets.
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