Luxury Voices Joanne Tang

In this episode of Luxury Voices, we introduce Dorji Dhradhul, the Director General of the Department of Tourism for the Royal Government of Bhutan. Passionate about his country's distinctive tourism policy and the development philosophy of Gross National Happiness, he was closely involved in the development of the new national brand "Bhutan Believe”.

Dorji has been closely involved in taking forward Bhutan’s tourism during the challenging times of COVID 19. He was awarded the Best Professional Destination Marketing in 2020 by Pacific Asia Travel Writer Association (PATWA) for his role in successfully advocating Bhutan's unique tourism policy of High Value Low Volume to the world.

Prior, Dorji played pivotal roles, as the founding Director of the Department of Agricultural Marketing and Cooperatives and as the founding Registrar of Cooperatives in Bhutan. He has made varying and significant contributions to his nation within the fields of agriculture research, policy, and development. Dorji served as the Dzongda (Governor) of Gasa district, the highest and one of the most culturally significant regions in Bhutan.

Join us as we delve into Dorji inspiring journey and vision for the future of Bhutan's luxury travel industry.

In today's episode of Luxury Voices, we have the privilege to welcome Arnaud Zannier, the founder of Zannier hotels.

From the outset, Zannier Hotels has been an extension of Arnaud's profound passions and personal values. With a vision to infuse hotel experiences with a more understated luxury, Arnaud introduced his unique style of "mastered simplicity" to the industry, debuting with the opening of Le Chalet in Megève in 2011, then a resort in Cambodia, two in Namibia, followed by Vietnam.

Arnaud's unparalleled eye for craftsmanship and dedication to preserving cultural heritage has brought an artisanal approach to the creation of his exceptional hotels worldwide. He acts as both author and curator, meticulously considering every detail to strike a perfect balance and harmony, allowing guests to immerse themselves in the richness of each destination. Today, the Zannier collection comprises award-winning hotels, resorts and residences.

Join us as we explore Arnaud’s journey and the philosophy that drives the Zannier Hotels experience.

In this episode of Luxury Voices, we welcome Alice Tourbier-Cathiard. Alice was raised amid the vineyards of Bordeaux's Château Smith Haut Lafitte. In 1999, Alice, accompanied by her husband Jérôme, founded Les Sources de Caudalie in Martillac near Bordeaux, and in 2020, Les Sources de Cheverny in the Loire Valley was opened. These are not mere hotels, they have achieved the highest classification of “Palace” and they are an ode to the 'Art de Vivre', a quintessential French lifestyle.

At Les Sources, you enter a world where understated luxury intertwines seamlessly with the art of wine.
Alice and Jérôme are pioneers in wine-tourism, it is no surprise that wine therapy takes center stage here, with spa treatments infused with grape and vine extracts, winery tours and gastronomic indulgences. Their dedication has elevated Les Sources de Caudalie into one of the world's most prestigious wine destinations, rooted in well-being, generosity, authenticity, and high-quality service.

Join us as we uncover Alice and Les Sources’story where luxury, wine, and hospitality converge in a symphony of elegance and authenticity.

Charm Deer, founded in Shanghai in 2012, provides exclusive customized travel services to Chinese high-net-worth private clients who travel in China and overseas. In 2018 Charm Deer launched its Charm Deer travel APP where Chinese clients can book luxury hotels around the world and in 2020 Charm Deer created APP Hotelux to service the Asian travellers.

Fast forward to 2023, Charm Deer has nearly 1,000,000 clients and members and its APP became China's leading high-end travel booking platform. Besides having the choice of over 5,000 luxury hotels and 300 luxury bed and breakfast properties across 66 countries, travellers can also include luxury limousine transfers and gourmet restaurants into their itinerary.

Kevin Wu, the Founder of Charm Deer , became a member of the "Advisory Board" of Hilton Hotel Group in 2020, was awarded Tourism Personality Award issued by the China National Tourism Network and has been nominated for the Global Luxury Travel Industry Contribution, Economy and Legend Award by Virtuoso in 2021.

In this episode of Luxury Voices, we are honored to welcome Catherine Oden, a dedicated ambassador for France's tourism industry for nearly four decades. Catherine's illustrious career at Atout France has been a remarkable journey marked by passion, innovation, and unwavering commitment.
Throughout her tenure, she has ventured across the globe, serving in various pivotal roles, from the United States to Japan, Singapore to India, and now Mainland China, Hong Kong, and Taiwan. Her extensive 30-year experience in Asia has endowed her with a profound understanding of diverse markets, an open-minded approach, and a versatile marketing strategy.
Currently stationed in Beijing as the Director of ATOUT FRANCE for Mainland China, Hong Kong, and Taiwan, Catherine is poised to further strengthen the bonds between France and China's tourism sectors. Her career has been defined by groundbreaking initiatives, including the establishment of the prestigious "Comite du Voyage en France," featuring renowned personalities from the world of entertainment, music, literature, and more. Recognized for her outstanding contributions to France, she has received prestigious accolades such as the Officier dans l'Ordre National du Mérite and Chevalier dans l'ordre de la Légion d'Honneur. Join us as we delve into Catherine's extraordinary journey, her innovative marketing endeavors, and her unwavering commitment to positioning France as a premier global tourism destination.

Our Luxury Voice today is André Cheminade, General Manager of Hôtel des Horlogers in Brassus, located in the Valley de Joux in Switzerland’s renowned region of luxury watchmaking. André is Franco-Argentinian, a real polyglot who has held positions in far flung places like Argentinian Patagonia, multiple locations in Spain, Russia and he has now settled in Switzerland a few years. Now at the helm of the newly opened Hôtel des Horlogers, a project by Luxury watchmaker Audemars Piguet. Hôtel des Horlogers was designed by BIG – Bjarke Ingels Group who also signed the Musée Atelier Audemars Piguet situated a few steps away from the hotel. The building’s avant-garde architecture follows the Vallée de Joux’s topography thanks to its futuristic zigzagging façade. The hotel has been built with the utmost respect to nature, incorporating the highest standards of sustainability without compromising any of the comfort or guest experiences expected at that level of luxury.