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Jimmy McLoughlin OBE, is a former special advisor to the Prime Minister on business, technology and entrepreneurship. During his 3 years at No.10, Jimmy's role was to brief the Prime Minister on what was happening to the economy and where the jobs of the future were coming from. On leaving No.10 he put all this experience to good use by creating the hit podcast 'Jimmy's Jobs of the Future', which is now in the top 0.5% of global podcasts and has charted as Apple's No.1 careers podcast. We spoke to Jimmy to find out how he went from Downing Street to podcast presenter, what he thinks the future of the British economy looks like and how he fits his passion for stand-up comedy into his day job.
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Alfie and Matt, founders of Elo AI, are two of the smartest (and youngest) entrepreneurs in the AI sector. We caught up with them to find out how AI actually works, what it means for the creative industries and what it's like to raise $3m at an average age of just 21 years old.
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The world of sports media is complex and rapidly changing. New sporting franchises and formats are popping up all around the globe, while VR and AI are threatening to change the way we watch sports forever. To understand what's going on, we spoke with Peter Hutton, former Sports Business Person of the Year. Peter has enjoyed a stellar sports media career, from starting out as a Sky Sports presenter at the dawn of the Premier League to being a Board Member of the Saudi Pro League today (via creating India's first national football league from scratch, directing the biggest Bollywood movie awards show and becoming CEO of Eurosport.) This is a good episode for any sports-fan marketers, with particular relevance for those in sports media, marketing or broadcasting.
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On 14th January 2020 the Royal Caribbean share price was $133. Eight weeks later it was down 80% as the global pandemic took hold and ships around the world stopped sailing. Jo Vaughton was at the centre of the storm as Director of Marketing & PR. We caught up with Jo to hear how the cruise industry steered its way through the crisis, as well as delving into audience insight and hearing some of the marketing strategies that drive this fascinating sector.


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Josh Higgins' career history reads like something out of a novel. He began his working life touring the USA in a van with rock band Fluf, going on to release seven albums with MCA Universal. And that's before the chapters where he becomes Design Director for President Obama and builds a 200 strong team at Facebook. Josh is now VP Global Creative at Atlassian, the software business with a multi-billion dollar market-cap. It's a fascinating story and a particularly good episode for anyone interested in political advertising, the rhythm of an election campaign or for designers wondering what life might look like beyond the walls of their creative agency.
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The UK greetings card industry has traditionally been dominated by brick-and-mortar retail chains. But now anyone with a creative streak can take a slice of this two billion pound market. Pip Heywood, Managing Director of Thortful, explains how uploading a hit card could pay off your mortgage, tells us how Thortful is disrupting the card market and reveals what she's learnt from moving out of the CMO role and into the management hot seat. This is a good episode for marketers with ambitions to one day run a business - and for creatives who think they could upload a million selling greetings card design.
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