SIMPLE brand With Matt Lyles Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace.
Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.
Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand.
Here’s what we discuss:
How to move a vision from the C-suite to the frontline teamWhy spoon-feeding the frontline is not a bad thingWhy “asking” is a much better strategy than “telling”How to create evangelists in your frontline employeesHow to put your customer insight into actionWhy influencing your frontline workers is the best way to influence the customerHow your frontline employees double as your customers’ best consultantsHow customer and employee experience tie to your company’s overall brand and cultureHow to balance digital experiences with the human touch of the frontline RESOURCES FROM THIS EPISODE:
Chris's websiteA Guide to Frontline Insights - eBookChris on LinkedIn

In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.
Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.
He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.
Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.
Here’s what we discuss:
How brand strategy has evolved vs. what has stayed the sameThe best definition of a brandHow to tie brand and business strategy together when starting a brandHow branding and customer experience relateThe best way to build a brandHow to create a strong emotional connection with your customersWhy storytelling is key to the brand conversation
RESOURCES FROM THIS EPISODE:
Derrick's websiteDerek's publication - Branding Strategy InsiderDerrick on LinkedIn

In this week’s episode of the SIMPLE brand podcast, I talk with Karin Hurt, author of Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates.
Karin is the founder of Let’s Grow Leaders, a training firm focused on helping human-centered leaders find clarity in uncertainty, drive innovation, and achieve breakthrough results - without losing their humanity.
She’s an international keynote speaker. In fact, Inc. Magazine says she’s one of the top 100 leadership speakers.
And Karin’s the bestselling author of four books including Courageous Cultures. 
Karin and I discuss her lessons to help you create a courageous culture that shares new ideas, proactively solves problems, and generates contributions from all levels.
Here’s what we discuss:
What holds employees back from speaking up and sharing ideasWhy telling your employees you have an “open door” policy isn’t enoughWhy creating clarity helps generate better ideasSetting constraints helps employees feel less intimidated to share ideasSteps for building a courageous cultureKarin’s IDEA model helps you effectively frame and pitch new ideasThe concept of micro-innovations helps everyone realize that they’re innovativeHow to influence a courageous culture in both your team and your leadershipRESOURCES FROM THIS EPISODE:
Karin's websiteKarin's book - Courageous CulturesKarin on LinkedIn

In this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.
Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. 
And she’s the bestselling author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business.
Sylvie and I talk about her lessons to help you leverage all the right gifts and attributes that are unique to you so you can better stand out from the crowd.
Here’s what we discuss:
🎙️Why it’s important that you define what your first impression should be
🎙️How we can become more self-aware of the impression that we give
🎙️How to use other people’s biases to your advantage
🎙️Using the first five letters of the alphabet to influence how people perceive you
🎙️What your brand really is and how you can purposefully imprint it on other people
🎙️Distinguishing between fair and unfair advantages
🎙️How to take perceived weaknesses and turn them into fair advantages
🎙️Recognizing how your natural skill set can actually be your superpower
🎙️Defining the ideal way to communicate your fair advantage
RESOURCES FROM THIS EPISODE:
Sylvie's websiteSylvie’s book - Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Business, and LifeSylvie’s Fair Advantage AssessmentSylvie on LinkedInWHAT'S YOUR FUN FACT? Email me at matt@mattlyles.com with the subject #funfact

In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.
Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective.
She’s an adjunct professor of Integrated Marketing Communications at Georgetown University.
And Nancie’s the bestselling author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. It’s now in its second edition!
Nancie and I discuss lessons from her research where she’s identified the qualities of senior marketers that help them make it to the top of their field.
Here’s what we discuss:
How brands can strengthen themselves from the inside outHow brands can get the insights they need from internal employeesDelivering on the brand inside your organization creates engaged employeesYou can’t fix operational issues with better brandingWhy it’s actually valuable to be a “jack of all trades”Psychological safety is a key driver in an innovative cultureNancie’s “Art & Science Assessment” helps marketers understand their needed skillsHow to help your peers learn from your own trials and errorsRESOURCES FROM THIS EPISODE:
Noetic ConsultantsNancie’s book - How Senior Marketers Scale the Heights: What is Still True, More True, & Newly TrueNancie on LinkedInNoetic Consultants brand health diagnostic

In this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You.
Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. 
And Henna’s the author of Good Awkward. How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. 
Henna and I discuss her lessons to help you become a better risk taker; to help you strengthen your mental muscles; and to help you be braver in moments when it really counts.
Here’s what we discuss:
How embracing your awkwardness is good for your personal brandWhy embracing your awkwardness is not just about being comfortable with discomfortHow to reframe our mindsets around awkward situationsHow to build your social muscle for awkwardness toleranceWhy a “bad idea brainstorm” is a good idea to implement in business meetingsHow role-playing and mock interviews actually reduce awkwardnessWhy embracing awkward moments is a strength vs. a weaknessHow to help your kids embrace their own awkwardnessRESOURCES FROM THIS EPISODE:
Henna's siteHenna’s book - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest YouHenna on LinkedInHenna’s Good Awkward Spotify playlist