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On this episode of Connected, Greg is joined by Mike Martinez, COO of DealerOn. Mike has been working to help provide quality websites to dealerships since the early days, back when many dealers didn't even have a site. And since then, he's been a part of every update to keep up with shifting consumer behaviors.

Mike and Greg discuss:

-Personalizing the shopping experience for consumers on your website.
-Using a "right car, right payment, right now" approach.
-Elements of a good SEO strategy.

On this episode of Connected Greg is joined by Sandra Gonzalez, also known as "The Fleet Queen." Sandra is the national government and commercial fleet manager at Peoria Ford out in sunny Arizona.

Since 2019, Peoria Ford's government fleet sales have tripled with the help of Sandra and her team. She and Greg chat about:

-Establishing your brand in a niche space like the fleet market.
-Keeping up with fast-paced growth.
-The importance of a solid network and strong communication skills.

On this episode of Connected, Greg is joined by two guests from Automotive Warranty Network Inc. — Jake Trott, the vice president of account management, and Jason Tuck, the sales and marketing manager.

Warranty claims work isn't talked about very often, but it can be critical to your bottom line. Jake and Jason sat down to talk about:

-Common issues to look for before submitting warranty claims.
-What percentage of warranty ROs have some type of issue.
-How much money is left on the table or lost in warranty audits.

On today's episode Greg is joined by Glenn Mercer, long-time automotive researcher and the author of the popular blog, Car Charts.

Glenn has been a part of the automotive space for decades. Before turning to automotive research and starting his blog, Glenn worked in the automotive consulting space with McKinsey & Company for over 20 years. In this conversation, he offers some great insights and ideas on:

-The impact of youth sports on car buying behavior.
-Being a retailer vs. being a dealer.
-The main problems with a direct-to-consumer model.

The average car deal requires 39 feet of forms, and with regular updates to state and federal regulations, it can be a challenge for many dealerships to keep all those documents up-to-date. On today's episode, Reynolds VP of Marketing Greg Uland is joined by another Greg: Greg Schaeffer, Vice President of Compliance.

They discuss some ideas for how dealers can protect themselves by identifying areas in common forms where they're most at risk. Hear their thoughts on:

-Best practices for managing your compliance.
-How often your forms should be reviewed (and the best time of the year to review them).
-Common issues to look for when reviewing documents for risk.

This week's episode of Connected is one for the record books. Greg welcomes two in-studio guests for the first time and it's one of the longest conversations we've ever had!

Paul J Daly and Kyle Mountsier from Automotive State of the Union (ASOTU) visited the Reynolds and Reynolds headquarters for the first time to talk about building a macro-brand, creative storytelling, and the role dealerships play within their communities.

They also mention their docuseries More Than Cars, which will have a new episode premiering on March 27, and talk about ASOTU CON coming to Baltimore in May!