Profit Cleaners: Grow Your Cleaning Company and Redefine Profit Brandon Schoen | Brandon Condrey

Join Brandon Schoen and Ty Shiffler in this episode of the Profit Cleaners podcast as they delve into effective marketing strategies tailored specifically for cleaning businesses. They explore the crucial elements necessary to establish and expand your online presence, from local SEO optimization to leveraging social media platforms like Facebook groups. Discover advanced techniques such as retargeting campaigns and value-driven content marketing initiatives to propel your business into its growth phase.


Want even more? 


Learn how comprehensive branding campaigns, public relations efforts, and cause-based initiatives like "Cleaning to Care" can foster customer loyalty and engage employees with a purpose-driven mission. Hear about the power of local media partnerships and event sponsorships for boosting brand visibility and attracting leads.


Plus, uncover the secrets to efficient lead management through referral programs, lead nurturing automation, and AI-driven tools that ensure prompt responses and improved customer interactions 24/7. You’ll also find out how structured systems and effective follow-up strategies can significantly enhance lead conversion rates and drive sustainable growth for your cleaning business.


Ready to take your cleaning business to its highest height yet? Listen now!


Highlights:
 


(00:44) Marketing's importance for cleaning businesses.(03:20) Purpose of the webinar: sharing proven marketing strategies.(08:28) Diving into the ‘Just Getting Started’ phase.(16:07) Offering promotions and engaging in community groups.(20:26) Tools for improving local SEO and online presence.(24:09) Transition to investing in customers for business growth.(25:28) Strategies for expanding keyword targeting and refining social media content.(26:40) Recommendations for Google local service ads and paid advertising.(29:30) Importance of content marketing, including blogging and video creation.(32:29) Tips for optimizing Google Ads and Facebook Ads.(36:05) Highlighting the importance of delegating tasks to specialists for business growth.(40:23) The advanced paid advertising strategies.(41:11) Public relations and creating a cause for positive brand awareness.(41:12) Emphasize being transformational, not transactional in business.(42:00) Utilize content creation for brand recognition and lead generation.(45:49) Prioritize quick lead response times and automated follow-ups for higher conversion rates.(47:50) Integrate AI for streamlined lead nurturing and improved customer support.(56:37) Take advantage of a free marketing strategy call with personalized advice and bonuses.(59:54) Aim for domination through leveraging knowledge, tools, and expert support.

Links/Resources Mentioned:
Profit Cleaners Website MasterClass

Guest Links:
Ty’s LinkedInTy’s Facebook

Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they are joined by Christa Myrick, the dynamic entrepreneur behind a flourishing cleaning business.


Discover Christa's remarkable journey and her strategic decision to transition from a non-profit to a for-profit model, unleashing the power of flexibility and impact in the cleaning industry. Drawing on her background in HR management, she unveils the secrets behind successful hiring, training, and employee management. 


Learn how Christa navigates the delicate balance between business ownership and family life while underscoring the pivotal role of providing value to customers and fostering a positive work environment for her dedicated team. 


Christa's laser-focused approach to local market dominance offers valuable insights for aspiring cleaning business entrepreneurs.


Ready to unlock your business potential? Tune in now!


Highlights:




(02:0) Importance of coaching and program participation in Krista's business growth.(03:43) Krista's background in HR and transition to running a cleaning business.13:49 Comparison of starting a cleaning business with traditional job roles and challenges.(17:19) Discussion on the impact of serving the community through the cleaning business.(22:03) Difficulty in hiring due to some prioritizing unemployment benefits over interviews.(24:51) Learning from mistakes and adjusting interview processes(26:03) Importance of staying updated with technology and business practices.(28:52) Investing in employees for long-term success is essential.(32:44) Importance of setting boundaries and seeking support in remote work.(34:41) Persistence and adaptation are key to overcoming challenges.(36:18) Focus on market share in the community and involvement in local networks.(38:06) Starting small and gradually delegating tasks for sustainable growth.(41:41) Transitioning to a hands-off role as the company grows.

Links/Resources Mentioned:
Profit Cleaners Website MasterClass

Guest Links:
Christa’s LinkedInHope Cleaning Co. Website

Wanna know how to overcome challenges in the cleaning business?
Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they dive into the importance of proactive planning for unforeseen challenges in the business world. 
Taking a retrospective look at their mindset during the uncertainties of 2021, they share their experience in strategizing for a potential recession and discuss the significance of creating a recession plan with concrete numbers, actionable steps, and a shift in marketing strategies to adapt to changing times.
They also explore hypothetical scenarios like adjusting marketing budgets and addressing customer feedback to understand failure points. Contemplating worst-case scenarios for their cleaning business, they stress the importance of anticipating pitfalls and share the significance of regular SWOT (Strength, Weakness, Opportunity, Threat) analyses and visionary leadership in navigating business challenges successfully.
Don't miss out on expert advice that can steer your business through any of this year’s potential challenges - tune in now! 
Highlights:
(01:05) Explanation of pre-mortem analysis and its relevance to business planning.(04:36) Importance of considering potential failures and shortcomings in business planning.(08:08) The connection between pre-mortem analysis, stoicism, and proactive mindset.(10:03) Reflection on the importance of pre-mortem analysis in real-life business scenarios.(12:45) Personal reflection on overcoming anxiety by considering worst-case scenarios.(14:11) Motivational message about embracing failure and maintaining a resilient mindset.Links/Resources Mentioned:
Profit Cleaners Website MasterClass

How’s our out-of-state cleaning business doing in Texas? Well…
Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they share valuable insights on the challenges and lessons learned while growing their cleaning business. 
You’ll hear them emphasize the importance of taking imperfect action, while simultaneously discussing their venture into the Texas market. They detail the hurdles they faced, including business license delays and quality issues with the cleaning teams.
Ultimately, they reveal their decision to close down cleaning operations in Fort Worth and why, despite setbacks, they remain optimistic. More than anything, you’ll get inspired about the significance of continuous action and why it’s so important to keep learning from mistakes.
Don’t miss this essential cleaning business insight - tune in now!

Highlights:
(00:30) Discussion about reflecting on the past year's experiences.(01:15) Personal reflection on hesitancy to do the podcast.(02:46) Decision to close down cleaning operations in Texas.(03:52) Mention of an upcoming gift for listeners.(07:24) Reflections on lack of focus and shiny object syndrome.(08:11) The importance of having an infrastructure in place before expansion.(09:11) Positive outcomes and learnings from the experience.(11:11) Challenges with finding the right people and maintaining culture.(15:49) Opportunity for interested parties to take over Texas brand.Links/Resources Mentioned:
Profit Cleaners Website MasterClass

Join Brandon Condrey and Brandon Schoen, alongside Mark Castelo and Tyanne Hawthorne from Build With Robots, as they delve into the transformative power of Breezy Blue, a revolutionary disinfectant fogger designed to elevate cleaning businesses to new heights.


Discover how cleaning businesses can differentiate themselves through this unique innovative technology by offering a new, highly-desired service to their current and potential customers. Testimonials reveal remarkable increases in revenue for businesses adopting this service, emphasizing Breezy Blue's profitability and market differentiation.


Learn how to seize limited-time early deals, including two-month risk-free trials and comprehensive support tools such as training materials and marketing templates. 


With a friendly monthly subscription pricing model and automatic solution refills, business owners are equipped with all the essential resources to successfully integrate this new service. Profit Cleaners listeners will also receive one-on-one onboarding sessions for seamless integration. 


Embrace this opportunity for sustainable growth and success in your competitive market through innovative products like Breezy Blue. Tune in now!


Highlights:
 


(04:51) Brandon Condrey explains Breezy Blue's function(06:24) Importance of standing out in the market(08:45) Profit Cleaners and Build with Robots partnership program introduction(11:05) Disinfecting fog, solution, and smart fogger detail(16:26) Seasonal benefits of Breezy Blue(19:20) Contrasting Breezy Blue with other electrostatic sprayers(20:43) Thoroughness of disinfection with Breezy Blue(23:12) Instructions for using Breezy Blue in the disinfection process(23:49) Discussion about ventilation time and reoccupying spaces after treatment(28:11) Introduction to the training portal and its contents(32:03) Introducing the pricing structure for the program(36:21) Offering a risk-free trial period and discussing the promotional pricing(38:30) Reflecting on the significance of the product and its potential to revolutionize the market(42:03) Taking advantage of the promotional offer and getting started now

Links/Resources Mentioned:
Profit Cleaners Website MasterClass

LinkedIn: Mark Castelo
LinkedIn: Tyanne Hawthorne
Website: Build With Robots

Do you ever encounter alarming situations in your cleaning business?


Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they delve into a peculiar scenario sparked by a Reddit post. The incident involves a cleaning lady mistaking thermal paste for drugs, leading to a call to the police. 


Explore potential instances where cleaning teams might encounter dangerous situations within a customer's home – and their advice on what to do next. The Brandons also discuss the thin line between a harmless misunderstanding and situations where involving law enforcement becomes absolutely necessary.


From human trafficking concerns to immediate safety hazards like gas leaks, gain insights on when it's crucial to escalate the situation and involve the authorities. Learn about the importance of open and honest communication within cleaning teams, emphasizing the need for trust between customers and cleaning companies.


Tune in now!



Highlights:
 


(01:07) The Reddit post ( title: The Drugs that My Cleaning Lady Called the Cops for) a cleaning lady mistaking thermal paste for drugs.(02:16) Scenarios that might warrant calling the police, including a past experience with a customer having a weed pipe.(03:10) Importance of calling the fire department for safety concerns, like a gas leak.(04:14) Examples of situations requiring immediate police involvement, such as child pornography on a customer's computer.(08:04) Emphasis on creating policies for team safety, including locking doors and being cautious in potential dangerous situations.(09:05) The delicate balance between respecting customer privacy and recognizing situations that require law enforcement intervention.

Links/Resources Mentioned:
Profit Cleaners Website MasterClass