Industrial Marketer Joey Strawn & Nels Jensen
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- Business
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Welcome to Industrial Marketer Podcast! This show is where business leaders in the industrial sector learn and connect about the ways marketing can improve their businesses, and where marketers engage with the challenges that are specific to industrial B2B.
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The Importance of B2B Real-Time Marketing
Not every customer or prospect touch point is created equal in the world of industrial marketing. That’s one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a way for your company to stand out in the onslaught of data.
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The Key Elements of Workforce Recruitment Messaging
Your industrial workforce recruitment messaging is actually pretty simple: Tell people why they should want to work at your company, and tell them why people stay. The hard part is ensuring your company can articulate its purpose and has an “employer of choice” culture.
Here are the great articles mentioned in the podcast:
What those new hires who don’t work out running from
What it means to be an employer of choice
Why you should rethink your old hiring rules -
How to Get Started With B2B Marketing Webinars
In the latest edition of the Industrial Marketer Podcast, co-hosts Joey and Nels offer suggestions on how to get started with webinars, which can be especially effective for long buying cycles and niche manufacturing marketing. They are a preferred method of gathering information, create a dialogue with qualified leads, nurture relationships, and have high conversion rates.
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3 Ways to Improve Your Manufacturing Audience Targeting
The technology behind targeting can be intimidating for industrial marketers who deal with complex buying journeys. The Industrial Marketer podcast offers up a three-step approach to help you get started. It includes dipping your toe into the intent/big data waters, a little bit of account based marketing, and a whole lot of importance on personas.
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How Manufacturers Can Experiment with AI Marketing
Artificial Intelligence (AI) tools lead the forefront of current marketing conversations in 2023. Joey and Nels are diving into how they can be used by industrial marketers and what you need to know to be prepared for the coming revolution.
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Holiday Wisdom from The Industrial Marketer
With apologies to the Magi, co-hosts Joey and Nels offer up manufacturing marketing holiday gifts from the Indusrti in the form of industrial gold, marketing frankincense, and wisdom myrrh.
Customer Reviews
A podcast for and by industrial marketers
As billed news, reviews, info, tips, and trends for and by industrial marketers. The hosts package a wide variety of content with humility, humor, and real world experience. I love listening in to hear Joey give Nels a new name every episode.