113 episodes
The Industrial Marketing Show MJ Peters & Matthew Sciannella
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- Business
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4.8 • 28 Ratings
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A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.
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Ask us anything | Industrial Marketing Live
On the last show of the year Mary, Brendon, Peyton and the rest of the Gorilla 76 team answer your questions.
We take questions from industrial marketers on:
- Our favorite digital tools
- Retargeting
UTMs
- AI and a lot more!
This is the audio version of our live web show Industrial Marketing Live. This show happens twice month and it is full of industrial marketers hanging out and discussing a wide range of topics. Go to industrialmarketinglive.com to learn more and register. -
The Manufacturing Marketer | Industrial content strategy
Industrial marketers need content to fuel demand generation campaigns. Many of us work on small teams with few resources. In this episode, Mary and Brendon discuss how small teams can become content engines.
∙ Content strategy starts by determining your goal
∙ Creating a content plan - what do we need to create and what mediums to use?
∙ Is recurring content right for you?
Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/Ujm9v_fmGoM
Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com -
The Manufacturing Marketer | Writing emails your audience can't wait to read with James Boeckmann
James joins Mary and Brendon again to discuss what makes an effective email marketing strategy. James dives deep on writing emails people actually want to read.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player. -
Revamping (or creating) your email strategy with James Boeckmann | Industrial Marketing Live
How should manufacturers use email to connect with their customer lists? Are newsletters still worth doing? Our answer might surprise you! Join Mary, Brendon and James as we talk through everything from segmentation strategies and frequency to metrics worth reporting.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player. -
The Manufacturing Marketer | What would you do differently as a Marketing Manager with Matt Sciannella
What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer.
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To keep an industrial marketing podcast in your feed head to gorilla76.com/the-manufacturing-marketer-podcast/ to subscribe.
or
Search for "The Manufacturing Marketer" on your favorite podcast player. -
Industrial Marketing Live | Lessons manufacturers can learn from SaaS with Matt Sciannella
We welcome IML and Industrial Marketing show veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS.
We'll pick his brain about:
> His professional transition to SaaS
> A better structure for marketing programs
> Reporting and data visualization
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If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming events at https://www.industrialmarketinglive.com.
Customer Reviews
A requirement for industrial marketers
MJ and Matt share valuable information and advice on every show. It’s straight forward and I like the fact that they’ve been there done that on the topics they cover. Thanks!
A must listen
Two of the brightest minds in the industrial marketing space talking “early” and often about the trends, tactics, things you NEED to know. This podcast is a must-have in the modern industrial marketer’s toolbox.
Unique and helpful
MJ and Matthew do a great job of bringing us into their world and sharing stories and insights that aren’t available anywhere else. They also select and interview top-caliber unsung leaders from niche spaces and jobs to add all the more credibility and power to the “day in the life” character of this.