Breaking and Entering Advertising Podcast Breaking and Entering Media
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Schemes to help you pull off the ultimate heist: breaking and entering the advertising industry. I’m your accomplice, Geno Schellenberger. 100,000+ Listens and counting! Instagram account: @breakingandenteringpod
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Breaking with Brian Bonilla: Episode 5 - Gas or Pass?
Brian Bonilla, a senior agency reporter at Ad Age, returns to discuss recent happenings and insights within the advertising industry alongside Geno Schellenberger. They dive into the current trend of rapidly emerging ad agencies and explore the factors contributing to this phenomenon, including the strategy of niching down to cater to specific market segments like Gen Z and local businesses. The conversation also touches on significant developments, such as a notable lawsuit involving the closure of the Butcher Shop agency.The discussion spans various informative segments, including 'Agency Headline of the Week,' 'Gas or Pass,' and special topics on the role of AI in creative processes and insights into how advertising reviews work. This episode offers students and aspiring advertisers valuable advice on navigating and thriving in the advertising industry by staying informed and seizing opportunities.
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ADjunct! Dr. Karen Freberg, Professor of Strategic Communications at the University of Louisville
Dr. Karen Freberg on Bridging the Gap between Academia and Industry.
In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on bridging the gap between academia and the industry and why she champions her students to take ownership of their learning. Additionally, Dr. Freberg shares examples of how her students have benefited from personal branding and real-world experience, including opportunities to work with esteemed companies and on high-profile events.
00:00 Introduction and Welcome
00:50 Getting to Know Dr. Karen Freberg
01:28 Bridging the Gap Between Academia and Industry
02:18 The Journey of a Student Athlete
03:27 Discovering Public Relations
05:19 The Importance of Personal Branding
08:16 Success Stories: From Students to Professionals
12:46 The Power of Passion and Initiative
19:40 The Struggles and Joys of Advertising
20:09 The Importance of Creativity in Strategic Communication
21:25 The Journey of Building a Student Agency
21:55 The Challenges and Triumphs of Launching a Student Agency
22:17 The Role of Students in Shaping the Agency
24:40 The Growth and Success of the Student Agency
25:32 The Impact of the Student Agency on the Community
32:07 The Future of the Student Agency
33:48 The Role of Podcasts in Student Learning
36:48 The Impact of Teaching on Students
37:37 Connecting with Karen Freberg -
#210: Co-Founders of X&O, Brett Banker and Eric Segal
This week, we interviewed Eric Segal and Brett Banker, founders of X&O, a unique company that defies the traditional advertising agency framework.
Operating from New Jersey, Segal and Banker discuss their long-term partnership, the genesis of X&O, and how their model differentiates from typical agencies by focusing on employing a network of experts and officers for specific client challenges. They dive into the principles of agility, expertise, and speed in delivering strategic and creative roadmaps for clients, emphasizing their no-hierarchy, project-based approach.
X&O collaborates with clients and other agencies, often working anonymously to solve complex problems quickly and efficiently. The discussion also covers how X&O’s model could impact aspiring advertisers and the evolving landscape of the advertising industry.
00:00 Welcome to the Breaking and Entering Advertising Podcast
00:23 Introducing X&O: A New Breed of Agency
02:52 The Unique Model of X&O Explained
04:14 The Expertise and Structure of X&O
07:22 Collaboration and Project Dynamics at X&O
09:59 The Anonymity Principle and Creative Process
13:17 Client Projects and Showcasing Work
16:16 Reflecting on Creative Control and Validation
18:54 Unlocking the Talent Pool: The Shift in Advertising Talent Dynamics
20:04 The Pandemic's Impact on Work-Life Balance and Talent Mobility
21:00 Breaking and Entering: A New Era for Aspiring Advertisers
24:16 From Traditional Paths to New Opportunities: Personal Career Journeys
27:50 The Power of Asking and the Importance of Instinct in Advertising
31:30 Exploring New Business Models and the Future of Agency Pitches
34:06 Final Thoughts and How to Connect -
Brand-Side: Lauren King, Director of Brand Marketing of Wolverine Boots & Apparel
Lauren King, Director of Brand Marketing at Wolverine Boots & Apparel, conducts a hall of fame episode this week on Breaking and Entering Brand-Side.
She takes us through her inspiring journey from internships at the Detroit Zoo and WNBA, navigating through a PR agency, to her pivotal role in transforming a startup into a national phenomenon.
You will hear how facing the 2008 Recession, a chance Craigslist find, and a strategic move to Wolverine Worldwide shaped her career.
Lauren’s story is a masterclass in seizing opportunities, the power of perseverance, and the continuous pursuit of growth.
LinkedIn: https://www.linkedin.com/in/laurenshieldking/ -
#209: Tim Roan, Chief Creative Officer of McGarrah Jessee
This episode of the Breaking and Entering Advertising Podcast features a deep dive into the advertising world with Tim Roan, Chief Creative Officer at McGarrah Jessee, an independent agency based in Austin, Texas. Roan shares his journey from agency side to client side at Lyft and back into the agency world with Magera Jesse. He discusses the evolution of advertising in the context of remote work, the importance of nurturing early talent, and offers advice for those looking to break into the industry. The conversation covers McGarrah Jessee's unique approach to creativity and client relationships, highlighting successful partnerships with brands like Yeti, Deep Eddie Vodka, and more. Roan emphasizes the significance of creating a fun working environment and fostering a culture that prioritizes creativity and human connections over business constraints.
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Break-In Tools: Olivia Morley Discusses Adweek's Rising Marketer's Guide
In this episode of the Breaking and Entering Advertising Podcast, host Geno Schellenberger talks with Olivia Morley, a senior advertising reporter at Adweek, about the challenges and solutions for students and aspiring advertisers looking to enter the industry. The main point of discussion is the Rising Marketer's Guide, which she reports on consistently.She shares her initiative to compile and disseminate valuable resources for newcomers, such as internship and fellowship programs that need broad exposure. She emphasizes the significance of these opportunities for career development, especially for underrepresented groups, and discusses her series on the Adweek blog, Agency Spy, which profiles various advertising programs. Special attention is given to the diversity of these programs and how they cater to different levels of commitment and learning needs. Morley's goal with this series is to demystify the path into advertising, increase successful application rates, and ensure the right fit between candidates and programs.
00:00 Welcome to the Podcast & Honeymoon Excitement00:30 The Journey of a Belated Honeymoon01:21 Unplugging for a Beach Getaway02:10 Revisiting Olivia's First Podcast Appearance02:22 Olivia's Role at Adweek & The Power of Networking04:12 Introducing a New Segment: Break-In Tools05:03 The Genesis of a Resourceful Series for Aspiring Advertisers08:30 Diving Deep into Agency Fellowship Programs11:20 The Vision Behind the Series & Its Impact16:07 How to Access the Rising Marketers Guide & Closing Thoughts
Customer Reviews
A Must Listen
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Incredible!
Good podcast!
Super helpful!
I recently started listening to this podcast as a creative advertisement student and have found it to be a great place to stay updated with what is going on in the industry and learning from professionals who were once in the same position as me. Geno does a great job facilitating the conversation and keeping it engaging!