The Landscaper's Guide to Modern Sales & Marketing Jack Jostes

In today's episode, host Jack Jostes is joined by Donna and Kurt Kauffman from Unique Landscaping, who discuss how their horticultural expertise and business insight has propelled their company to the forefront of the landscaping industry. 
Listen to the full episode to hear: 
Unique Landscaping’s strategies for adapting landscaping designs to regional climates, and how they overcame extreme weather events like the Great Texas Freeze.How to infuse integrity and professionalism into every landscape project, resulting in high quality service tailored to specific client needs.How to use performance-based incentives and a transparent employee scorecard system to motivate and reward team members.Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Check out Unique Landscaping Online: https://lndscpng.com

In today’s episode, Jack Jostes sits down with Cycle CPA owners Joe & Carla Policastro to discuss why accurate cash flow numbers aren't a luxury, but a necessity for landscape companies. They covered how to make critical investments in financial processes and software before scaling with staff, the art of balancing a marketing budget that fuels aggressive growth, and how to successfully prepare for those winter cash flow dips. 
Listen to the full episode to hear: 
The repercussions of outdated books, leading to strained cash flow during slower seasons and how to prepare ahead of time.The financial mistakes landscape companies make, particularly regarding overhead and premature hiring in administrative roles.The intricacies of asset tracking and tools to maintain an error-free balance sheet and how aggressive budgeting can translate to more high-quality leads.Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Schedule your free 15-minute Marketing Brainstorm: https://landscapersguide.com/brainstorm
Check out Cycle CPA: https://cyclecpa.com
Join the Landscape Accountant Facebook Group: https://www.facebook.com/groups/836208890158209

In this episode, host Jack Jostes is joined by Steven & Erika Johns, owners of Envisioning Green, where they discuss how they've streamlined operations while maintaining a positive work-life balance through the power of goal setting and intentional scaling.They share their firsthand experience on making the tough calls to trim services and redefine their landscape business to focus on their ideal clients and provide exceptional customer service to see measurable results.
Listen to the full episode to learn:
The strategic process behind setting impactful goals that align with a leaner operational model, driving Envisioning Green toward more growth and profitability.How Envisioning Green successfully scaled their business by transitioning from maintenance services to offering specialized, high-quality outdoor living design and construction projects.The benefits and challenges of making tough decisions to eliminate certain departments, ultimately enhancing their team dynamics & operational efficiency.
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Check out Envisioning Green’s website: https://envisioninggreen.com
Connect with Steven & Erika Johns: erika.johns@envisioninggreen.com, steven.johns@envisioninggreen.com 

In this episode, Jack Jostes and Jessica Winkler sit down to review current marketing trends and explore technology's evolving role in digital marketing, They cover insights of Google trends, the importance of reviews on Google and their impact on search results, innovative AI applications for customer engagement, and they share exciting events and new products coming soon from Ramblin Jackson & The Landscaper’s Guide 
Listen to the full episode to hear: 
- How the latest advancements in AI technology can benefit your marketing strategies & automated follow up. 
- The importance of online searches and reviews for your local SEO ranking and what trends we’re noticing in online searches.
- The introduction of Lead Wrangler - Ramblin Jackson’s upcoming sales & marketing software and how it can streamline your lead management process from initial contact to successful conversion.
- The significance of website optimization for lead generation and the power of Google Ads for traffic acquisition
- Dates for events & opportunities to meet Jack Jostes & The Rambler Road Crew in Texas, North Carolina, and Pennsylvania in the upcoming months.
Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Register now for our upcoming webinar: The Landscaper’s Guide to Recruiting & Retention: https://landscapersguide.com/the-landscapers-guide-to-recruiting-and-retention/ 
Be a guest on our podcast: http://landscapersguide.com/guest
Find more details about the upcoming events: http://landscapersguide.com/events 

In this episode, host Jack Jostes is joined by Lora and Jay Archer from Green Jay Landscape Design in New York, who share their expertise on ecological landscaping and restoration. Discover how ecological landscaping can naturally curb pests, restore balance, and contribute to environmental sustainability. 
Listen to the full episode to: 
Learn how ecological restoration mirrors natural environments and its impact on the ecosystem.Explore the benefits of preserving natural landscapes without the use of harsh chemicals and pesticides.Understand the significance of soil conditions, plant selection, and reducing resource consumption to create beautiful, eco-friendly landscape designs.
Show Notes:
Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox
Check out Green Jay Landscape Design: https://greenjaylandscapedesign.com

In this episode, host Jack Jostes dives into the importance of values beyond financial compensation for employees in the landscape industry. He shares personal insights and stories from employees of landscape companies, shedding light on what truly matters to them, a key ingredient to creating a fulfilling workplace environment and retaining employees for years to come.
In this episode, listeners will learn:
How employees value emotional and intellectual compensation in addition to financial rewardReal-life stories of employees leaving higher-paying jobs for companies with better company culture and ethical practicesThe impact of a strong, competent team and a supportive work environment on employee satisfactionShow Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/
Tell us where to send your beef jerky: https://landscapersguide.com/toolbox