Commical

Marie El Daghl

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BUSINESS

Work, life and laughs with marketing agency, Chasing Albert. Hosted by Managing Director, Marie El Daghl, Commical appraoches different topics in the same intellectually curious and fun way. Features interviews for learning and 5 minute bites for nothing but a laugh.

JAN 24

Ditch Fear and Build Authentic Connections with Aboriginal Culture

Are you ready to move beyond ticking boxes and truly connect with Aboriginal culture? Fear of saying or doing the wrong thing often keeps people stuck in their comfort zones, creating barriers to genuine connection with culture and Country. But cultural confidence isn’t about perfection—it’s about intention, action, and authenticity. In this episode of Commical, we’re joined by Aboriginal educator and cultural desensitivity expert, Rhys Paddick, who shares four simple steps to ditch fear, embrace curiosity, and find your own way to connect with Aboriginal culture. Rhys explains why small, meaningful actions matter and how marketing companies, individuals, and organizations alike can create connections that go well beyond words. 🎧 Tune in and take your first steps toward a deeper, more impactful connection with culture and Country

43 min
10/11/2024

The state of the Media

Elise Hedley-Dale has been shaking up the media world since the 90’s (exact year, not to be disclosed!). With nearly three decades of experience, she’s gone from media planner to business owner. Elise is the Founder of Media Words, a company born from the request of a loyal client – Ocean Spray. This episode discusses how media consumption has transformed over the years from traditional TV spots and glossy magazines to the wild (and rapidly evolving) world of digital media. While some brands are quick to chase the next big thing and jump on the latest trends, it doesn’t mean you should throw out the playbook and follow suit. Elise emphasises that knowing your audience like the back of your hand is the key to creating a successful campaign. Elise reminds us of the fundamentals —understanding who your audience is, where they are, and how they want to be spoken to. Elise and Marie discuss the power of adding a touch of humour and creativity into campaigns, from the viral ‘poo at work’ campaign (yes, you read that correctly) by Queensland Health to the clever ‘Love a Duck campaign. Elise stresses the power of simplicity and wit in creative messaging, and how a well placed billboard can still pack a punch.

33 min
06/03/2024

The Case for Inclusive Recruitment

A critically important and infinitely insightful episode that will show you how simple recruitment processes we all follow are leaving people out and businesses behind. Our guest? Sabrina Maddock, CEO, Avanti Search. And how’s this for a bio. Sabrina competed on The Apprentice, was Miss World Australia (placing third overall at Miss World 2006). Co-authored a book that landed on Malcolm Turnbull's prime ministerial reading list. She is a diversity & inclusion consultant. She’s also a member of Mensa. Find us someone better suited to talk about inclusive and diverse recruitment practices. See? Impossible.

30 min
12/11/2023

The Chasing Albert K-Drama Guide

Hallyu, the Korean Wave, is something two of the Chasing Albert team are riding obsessively. Marie El Daghl, Managing Director and Alex McGee, Graphic Designer may have 20 years between them but they share a love for all things Korean Culture, albeit with different tastes. They’ve come together to give you the gift of the Top 10 K-Dramas to start your journey. It includes a wide range of genres, everything you need to know before you watch and even tips on how to watch it for the best experience. Silly season has well and truly begun, but be warned, K Dramas are no joke. Addiction awaits you. You’re welcome! Email hello@chasingalbert.com to get a set of our Chasing Albert stickers featuring some of our K-faves.

30 min
10/10/2022

The workplace of the future with Angela Ferguson, Co-Founder of Future X Collective.

What does the future of the workplace hold? Robots might not be taking over (yet), but virtual work sure is. With over 40% of Australians working from home in some capacity, it’s clear the way we work is changing. And with this, what we expect of our workplace is too. But is the office truly dead, or do we just need to rethink what it looks like? In this episode of Commical, we’re joined by Angela Ferguson, leading workplace strategist, and Co-founder of Future X Collective, a leading Australian workplace design consultant. She provides insight into the workplace of the future and what it needs to look like to be successful. Spoiler alert – it’s more than a fake green wall and a fridge full of wine. Got feedback?   Share your feedback or guest suggestions via email: commicalpodcast@gmail.com  Commical by Chasing Albert. Chasing Albert is an Australian marketing communications agency. Check out the website or connect with Marie El Daghl on LinkedIn. Loved this episode?   Leave a review below and let us know.

23 min
09/05/2022

How to create real change with Dany Elachi, The Heads Up Alliance & Alistair Nicholas, Public Affairs and Government Expert

Commical by Chasing Albert takes a look at the funny side of business and uncovers some nuggets of gold along the way. From bite sized piss takes to in depth conversations – this podcast is light business entertainment, not to be taken lightly. In this episode… How to create real change at a government level. Many large organisations have the resources to appoint professionals to act on their behalf. Others start at the grass roots and do it all themselves. We explore both sides with Australia’s leading Government Relations and Public Affairs expert, Alistair Nicholas and Dany Elachi from The Heads Up Alliance, a small community organisation made up purely of parents concerned about the harmful effects of smartphones on children. They are currently lobbying for the NSW Government to restrict the use of mobile phones in schools. A restriction on mobile phone use only during school hours seems like a no brainer. But is it? Got feedback?   Share your feedback or guest suggestions via email: commicalpodcast@gmail.com  Commical by Chasing Albert. Chasing Albert is an Australian marketing communications agency. Check out the website or connect with Marie El Daghl on LinkedIn. Loved this episode?   Leave a review below and let us know.

38 min
05/19/2022

In conversation with Tim Burrowes, Editor & Founder of Unmade

How would a marketing expert approach marketing their own business? That’s what I want to know when I speak with Tim Burrowes. He has long been a leading voice in marketing and media. With extensive experience as an editor and as a marketing journalist, he set up Mumbrella in 2010, one of the leading B2B publications of its time. And it sold in under 9 years. How did he build the brand? What marketing did he employ? Where did he use agencies? He shares all this and more. And more importantly, Tim shares his vision for Unmade, his latest B2B publishing venture for the marketing and media industry. The business is not yet 1, already boasts thousands of subscribers and delivers the smart, insightful and witty stories Tim is well known for. Their first event is coming up (it’s a corker!) and with many more to follow, Unmade is already making a mark. Here’s what we cover: Pleasantries and a bit of ass kissing (on my part anyway) The evolution of Mumbrella Building a brand The role of values and the impact on output The vision for unmade His experience with branding, PR and SEO Why people shouldn’t take themselves so seriously As promised in the episode, here are the links to: That hilarious ‘About’ pic: https://www.unmade.media/about Tickets to the ‘ marketing in a cost of living crisis: https://events.humanitix.com/unmade-marketing-in-a-cost-of-living-crisis This is Unmade’s first event, and it will take place at Forrester’s in Surry Hills on May 24 at 5pm. It’s a critical topic discussed at every level across the country – including households. Tim will be moderating a panel featuring Optus CMO Melissa Hopkins, GroupM CEO Aimee Buchanan, Macquarie University’s Professor Jana Bowden, a leader in marketing research, and one of his favourite strategists, Shapeshifter founder Al Crawford. Buy the book - Media Unmade: https://www.booktopia.com.au/media-unmade-tim-burrowes/book/9781743797303.html Subscribe to Unmade: https://www.unmade.media/ Hit us up on socials @marieeldaghl on insta, linkedin & FB. Shameless plug This podcast is produced by Chasing Albert. An integrated marketing agency chasing strategies, ideas and results that are nothing short of brilliant. Check out more of our work at chasingalbert.com Loved this episode? Leave a review and let us know.

37 min
03/24/2022

Carla from Bankstown with Ben James. Breaking into Aussie media, overcoming stereotypes and handling trolls.

Social media superstar, chart topping artist, and Gladys Berejiklian’s hottest personal assistant – Carla from Bankstown needs no introduction. But do you know the face behind this iconic persona? And how he got there? Introducing Ben James, the person behind the persona – Carla from Bankstown. Taking Australia by storm with his unique sense of humour and drag style, Ben has built a loyal following over the past couple of years. He has captured the hearts and imagination of Australia, and more recently the attention of National TV stations, iconic brands, and local favourites. And can you believe it all started at a local Maccas with SWAT cars? In this episode of Commical, both Carla and Ben sit down with Chasing Albert’s very own Bankstown OG Marie. They talk all things creativity, comedy, and collaboration. Plus, how this iconic personality is breaking down Western Sydney stereotypes and dealing with the haters along the way. Got feedback? Share your feedback or guest suggestions via email: commicalpodcast@gmail.com Let’s connect! Connect with Marie El Daghl on LinkedIn for communication news, views, and tips. Loved this episode? Leave a review below and let us know.

46 min

See All (24)

Creator

Marie El Daghl
Years Active

2020 - 2025
Episodes

24
Rating

Clean
Show Website

Commical

Commical

Episodes

Ditch Fear and Build Authentic Connections with Aboriginal Culture

The state of the Media

The Case for Inclusive Recruitment

The Chasing Albert K-Drama Guide

The workplace of the future with Angela Ferguson, Co-Founder of Future X Collective.

How to create real change with Dany Elachi, The Heads Up Alliance & Alistair Nicholas, Public Affairs and Government Expert

In conversation with Tim Burrowes, Editor & Founder of Unmade

Carla from Bankstown with Ben James. Breaking into Aussie media, overcoming stereotypes and handling trolls.

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