Banking on Digital Growth James Robert Lay

Many financial brands struggle with losing loans and deposits due to not fully
understanding the customers' online journey. This lack of insight into the real-time user
experience often results in websites that fail to meet potential customers' needs,
leading to poor conversion rates and lost opportunities. Without deep insights into how
real users navigate and feel about their websites, financial brands can inadvertently
create experiences that are confusing, frustrating, or disconnected from user
expectations.

In this episode of the Practical Perspective series "Banking on Digital Growth" podcast,
James Robert Lay and Audrey Cannata discuss key findings from a recent website
secret shopping study aimed at a financial brand. They explore the importance of
understanding the emotional journey of customers through practical, real-time insights
that can drastically improve website optimization.

Join us as we discuss:

-Philosophical Perspectives on Digital Banking (07:51)

-Optimizing the Checking Account Shopping Experience (18:55)

-Leveraging Community and Human Touch in Digital Banking (32:05)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

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This episode of the Banking on Change series explores the concept of courage and the importance of mindset in facing exponential change. Drawing from personal experiences and historical examples, James Robert Lay discusses the challenges of adapting to rapid transformation, especially in the context of emerging technologies like AI.

The need for individuals to cultivate a growth-oriented mindset, emphasizes the role of perspective, beliefs, emotions, and habits in navigating change. By understanding the philosophical foundations and practical tools for achieving exponential growth, listeners gain insights into how to thrive in an ever-evolving landscape.

Tune in to explore how courage, mindset, and continuous learning can empower individuals to embrace change and seize new opportunities for growth in the digital age.
Join us as we discuss:

-The Impact of AI on Future Growth and Transformation (09:13)

-Historical Moments of Exponential Change (12:58)

-The Evolution of Technology and Its Impact on Society (20:45)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

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The rapid advancement of AI and digital technologies has ushered in significant changes, challenging individuals and organizations to adapt swiftly. Because of this, many people find themselves trapped in the Cave of Complacency,  resisting the change necessary to keep pace with technological advancements.

In this inaugural episode of the Banking on Change series, James Robert Lay gives us a behind the scenes look at the making of his latest book, Banking on Change: The Leader’s Guide to Achieving Exponential Growth in the Age of AI, which provides insights and strategies to help individuals and organizations navigate the complexities of change in the age of AI. The book encourages leading oneself through personal growth and transformation to effectively manage and benefit from the changes AI brings.
Join us as we discuss:

-The Journey of Publishing 'Banking on Change' (04:16)

-The Power of Perspective and Exponential Growth (24:29)

-Mastering Technology and the Mind in the Age of AI (36:44)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 


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Despite recognizing the importance of communication, there's a growing disconnect between the traditional role of the CMO and the demands of the modern marketing landscape. Many marketing teams are losing sight of the deeper rationale driving their actions. While communication remains central to marketing, there's a danger of overlooking the underlying "why" behind it. CMOs and marketing teams are getting caught up in the technicalities and channels of marketing without fully understanding the purpose behind their efforts.

To address this issue, CMOs and marketing teams must re-evaluate their approach and reconnect with the fundamental purpose of their work. By understanding the "why" behind their communication efforts, they can effectively navigate the complexities of modern marketing and drive meaningful results for their organizations.
Join us as we discuss:
-Understanding Marketing Beyond Ads (03:02)

-Marketing in the Age of AI: Challenges and Opportunities (09:49)

-The Essential Skills for Tomorrow's CMOs (33:13)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In the present day where rapid evolution is the norm, individuals seek guidance and inspiration to fuel their growth, especially in financial brand leadership. The importance of tapping into the wisdom of remarkable individuals to enhance personal and professional growth journeys is now more significant than ever before.

Guy Kawasaki, chief evangelist of Canva and former Apple evangelist, shares insights from his 16th book, "Think Remarkable." Drawing from the experiences of over 200 extraordinary individuals, including Jane Goodall and Steve Wozniak, Kawasaki's book offers a roadmap for remarkable thinking and actions within the financial industry.

In today's episode of the Exponential Insights series, we uncover the power of remarkable individuals in shaping our journey toward exponential growth as financial brand leaders.

Join us as we discuss:

-Guy Kawasaki's Personal Journey and Influential Figures (13:04)

-The Inevitability of Technological Adoption (23:24)

-Practical Steps to Thinking Remarkably (37:18)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 


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What are you paying attention to? And are you aware of its subconscious influence in shaping your experiences, decisions, and overall quality of life? 
In this continuation of the Digital Leadership series around TEAM (Time, Energy, Attention, Money) James Robert Lay and Audrey Cannata share practical strategies for individuals and teams to become more aware of their attention patterns and their effects, advocating for a reflective practice to evaluate daily inputs and their alignment with desired outcomes.
They’ll also unpack the cultivation of critical thinking skills, the impact of positivity and optimism on financial health, and the strategic allocation of attention to foster personal and professional growthJoin us as we discuss:
-The Importance of Mindfulness in the Age of AI (04:14)

-The Evolution of Work from the 1800s to AI Era (10:49)

-Cultivating a Positive Mindset in the Workplace (28:59)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.