The Direct Selling Accelerator Podcast The Direct Selling Accelerator Podcast

Ever had a dream so big it felt like it could change everything… But as you started envisioning the details, it all seemed too overwhelming? You're not alone. Many of us get stuck at that crossroads, where ambition meets apprehension. But today, I want to introduce you to someone who didn't let that stop her.

Meet Gaya Samarasingha, the inspirational force behind Kalaia products. Her journey is a testament to turning daunting dreams into reality. Despite the odds, Gaya simplified the complicated and achieved the extraordinary. She's not just a business owner; she's a visionary reshaping the Direct Selling industry.

What sets Gaya apart is her unwavering passion for empowering women. Through her own Direct Selling venture, she's solving real-world problems for women worldwide. Her dedication is not only inspiring but also transformative. Today, I have the privilege of sharing her remarkable story with you.

Gaya's journey will leave you feeling refreshed and invigorated about the endless possibilities within the Direct Selling landscape. Listen in to discover the power of relentless determination and unwavering passion. Tune in for an incredible story of how a little girls Sri Lankan tradition became a Direct Selling legacy with Gaya Samarasingha.

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [3:39] Getting to know Gaya 

➡ [6:00] Passion

➡ [9:40] Putting the work in

➡ [10:50] From Information Technology to Direct Sales

➡ [12:12] Getting involved with Direct Sales

➡ [13:38] Gaya’s journey 

➡ [16:20] Having a different perspective

➡ [20:51] How Kalaia was born

➡ [31:41] Influence from childhood experience

➡ [35:18] Gaya started Kalaia through… 

➡ [42:11] Is my journey not good enough to share?

➡ [49:18] Building relationships and community

➡ [54:02] Where Kalaia’s name came from and Gaya’s dream for Kalaia

➡ [58:01] Gaya recommends this book 

➡ [50:54] Gaya’s dream superpower

➡ [51:27] Gaya’s favourite quote

➡ [52:20] Gaya’s advice to her past self



Resources: 

➡ Book Recommendation:  Die with Zero by Bill Perkins - https://bit.ly/4aWZfzH

Quote:

➡ “You have to have thick skin and a short memory to survive in this industry.”

Discount Code:

➡ 30% off on first purchase, use this coupon code: AUXANO VIP

 

About our guest:

Gaya Samarasingha was born and raised in Sri Lanka, Gaya came to the United States in 2004 with two suite-cases, love of her life, and full of dreams. She is a mom, a wife, an immigrant, and an entrepreneur who is passionate about not only clean skincare that addresses the needs of women; but also empowering women in business. After nearly a decade of experience in the Direct Selling Industry working for mature billion-dollar companies to newer companies that are going through hyper growth stage, Gaya left an executive position to pursue her entrepreneurial dreams.

Since moving to the United States, Gaya struggled with multiple skin concerns from adult acne, skin discoloration to signs of aging. As a young, working mom with a demanding career, Gaya struggled to maintain her 8-10 step skincare regimen and was unable to find a comprehensive solution to her common skin concerns. She knew she wasn't alone.

Going back to her roots, in 2017, Gaya created a skincare line using unique natural ingredients from around the world, ingredients that have been used in ancient Sri Lankan skin care rituals, Ayurvedic medicine, and daily diets for thousands of years. Kalaia was launched in 2018 and currently operating in the United States, Australia, Canada and UK not only offering clean skincare products to its growing customer base but also a Brand Partner Program tailored to the modern Direct Seller.

 

Connect with Gaya Samarasingha:

➡ Kalaia IG - https://www.instagram.com/kalaiaproducts

➡ Kalaia FB - https://www.facebook.com/kalaiaproducts

➡ Kalaia Website - https://kalaiaproducts.com

➡ Gaya’s Linked

We talk a lot about the ever changing world of Social Media, embracing the algorithms and understanding the latest changes but today, I want to slow down and take a step back with a Spotlight Special that shines the light on an often overlooked part of our Business - how do we communicate? Not post, not broadcast or promote, simply create conversations.

In a world where Social Media dominates, are we neglecting some of the tried-and-true methods of building connections and growing our businesses?

Let’s delve into the world of old-school communication methods. While we all appreciate the power of Social Media, there's something special about the personal touch of more traditional approaches. There’s many clever ways to capture people's attention and forge lasting relationships… And guess what?! Some even existed before Social Media! ;)

As we explored this topic within our team, we stumbled upon some forgotten gems - ideas that made us wonder, "why aren't we doing that anymore?" These are the strategies that can make you stand out in a crowded marketplace and leave a lasting impression on your audience.

So, let's take a journey together and uncover the secrets of building meaningful connections. I'll share some creative ideas that will hopefully spark your imagination and inspire you to invest some more purposeful, focused time into the people around you. Because ultimately, it's those genuine connections that help to nurture relationships, drive sales and pave the way for success in Direct Selling.

 

We’ll be talking about:

➡ [0:00] Introduction 

➡ [2:32] Connecting the old school way 

➡ [5:55] The 7 second rule 

➡ [8:27] 5 not so old school ways to be remembered 

➡ [9:00] Method #1

➡ [9:32] No agendas

➡ [13:13] Method #2

➡ [13:54] Method #3

➡ [17:41] Method #4

➡ [24:35] The positive impact and long terms effects 

➡ [25:53] Method #5

➡ [29:05] Gift cheques 

➡ [30:52] Sending seeds 

➡ [31:45] The little book of happiness 

➡ [33:06] Why these make you stand out and stick in someone’s mind 

 

Resources:


The Panic Button by Tammy Kirkness - https://www.amazon.com/Panic-Button-Book-Relieve-Whenever/dp/0358525942
The Little Book of Happiness: Live. Laugh. Love. by Alison Davies - https://www.amazon.com/Little-Book-Happiness-Live-Laugh/dp/1787131122

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡  Join our FREE Facebook group: https://go.auxano.global/free-facebook-group-access

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
See omnystudio.com/listener for privacy information.

I recently had the absolute pleasure of not only catching up with this amazing lady again on our trip back to the US, but also presenting alongside her at the Direct Selling Association’s Engage Conference! For those who may not know her already, I am thrilled to introduce to you in this Spotlight Special to the incredible Dana Fortune, the VP of Digital Marketing at 4Life.

Have you ever stopped to truly understand what it takes to be an influencer? It's a term that carries weight in today's digital world, yet it’s essence often remains elusive. Well, tune into this Spotlight Special as we unravel this mystery through Dana’s inside knowledge and invaluable insights.

Influencer marketing isn't just about celebrity status or massive followings; it's about genuine connection and impact. Dana's expertise will show us that being an influencer isn't reserved for a select few—it's accessible to everyone. Regardless of your technical skills or experience level, you have the potential to become a natural influencer.

Throughout this episode, we'll debunk myths and misconceptions surrounding influencers. We'll explore how authenticity, passion, and consistency are the real keys to success in the influencer world. By the time we're done, you'll be inspired and empowered to tackle Social Media with new found confidence.

Dana shares a wealth of knowledge that will transform your approach to Social Media. Get ready to redefine what it means to be an ‘influencer’, learn how to make the most of the following you have, and discover the true essence of the concept of ‘influence’.

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:47] Knowing Dana Fortune

➡ [5:38] The power of influencers 

➡ [8:06] What is an influencer

➡ [11:26] Your influence amongst your followers

➡ [16:31] Be more genuine

➡ [22:56 You don’t need to be tech savvy

➡ [25:53] You can keep your profile private

➡ [29:58] The year of community

➡ [31:41] Top 3 tips for being a natural influencer on Social Media

➡ [35:18] Going back to what Instagram does best

➡ [37:07] Being authentic is powerful

➡ [40:59] Generate curiosity

➡ [45:24] Tips on how to up your Social Media game

➡ [48:51] Dana recommends this book 

➡ [50:54] Dana’s dream superpower

➡ [51:27] Dana’s favourite quote

➡ [52:20] Dana’s advice to her past self

 

Resources: 

➡ Book Recommendation: Building a Story Brand by Donald Miller:  https://bit.ly/3kuZ5uN

 

Quote:

➡ “I’d rather say ‘Oh, well’…’than what if?’”

 

About our guest:

Dana Fortune is the Vice President of Marketing and Sales Initiatives at 4Life Research. Dana leads a team of nine digital marketers and oversees 4Life’s Social Media platforms, Search Engine Optimization (SEO), email marketing, Learning Management Systems (LMS), web maintenance, and blog and app content. 

Originally from Branchburg, New Jersey, Dana graduated from The University of Tampa with a Bachelor of Science degree in Marketing and Communications. She has a unique passion for empowering salespeople on digital platforms.

In her free time, Dana enjoys spending time with her husband, Luke, and their young son, Lennon.

 

Connect with Dana Fortune

➡ Dana Fortune Facebook: https://www.facebook.com/dana.fortune.186/

➡ Dana Fortune  LinkedIn: https://www.linkedin.com/in/dana-fortune/

➡ 4Life website: https://www.4life.com

➡ 4Life Facebook: https://www.facebook.com/4life

➡ 4Life Instagram: https://www.instagram.com/4life/?hl=en

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

 

If you have any podcast suggestions or things you’d like to

Are you struggling to stay focused on Social Media? I get it. With the temptation of endless scrolling, constant bombardment of notifications and feeds filled with fun distractions, it's easy to lose track of time. But here's the thing: your time is precious, especially when you're growing your Direct Selling business. Every minute counts towards your success. So, how can you get more out of Social Media, while spending less time on it? 

The fear of wasting time on Social Media is valid, and distractions can be detrimental to our businesses. If you're not seeing results, it can feel like a huge time drain. That's why we're here to guide you. We're not just about getting you to do more; we're about helping you do it efficiently. After all, there are plenty of other things you'd rather be doing that could get more instant results or even simply, for time or satisfaction for you. 

So, let's get to it! Tune into this Spotlight Special as I share three quick tips to boost your productivity on Social Media. It's not about spending more time; it's about making the most of the time you have. Let's make every minute count towards your success.

 

We’ll be talking about:

➡ [0:00] Overview - why is this so important?

➡ [2:51] Productivity tip #1: Have a plan, set a goal AND a key action 

➡ [5:58] What makes having a plan essential 

➡ [6:56] Selecting the right platform 

➡ [8:13] Consistency is key 

➡ [8:19] Productivity tip #2: Time yourself and be strict 

➡ [9:48] Keep a checklist, set your timer 

➡ [10:06] Tide app: A great app to improve focus and productivity

➡ [11:34] Avoid breaking your schedule down 

➡ [13:52] Going slow is the fastest way to go

➡ [14:34] Productivity tip #3: Use a scheduling and/or planning tool 

➡ [17:13] Bonus tip: Allocate time for learning 

 

Resources:

➡ Tide - Timer & White Noise App: Find it in your app store

➡ Later - Scheduling App: https://later.com/ 

 ➡ Auxano Social - Scheduling App with 1,000’s of pieces of ready-made content exclusively for Auxano Members: find out more by getting in touch grow@auxano.global 

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global 

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
See omnystudio.com/listener for privacy information.

Listen in as I share with you HOT tips and tricks in this Spotlight Special, shining the light on one of our favourite short and sweet episodes!

How do I know these tips are for YOU? 

These are THE most valuable lessons I learned during my first door to door sales experience. I’m able to use these in every relationship, every experience and in every aspect of my business… and you can too!

Ever wonder “How can I start a conversation with anyone in 30 seconds?” Yes? No? Does it matter? The answer is a resounding Yes!  

In everyday life, when you first meet someone, they get a first impression of you within 30 just seconds! In social media, we don’t have that much time, we only have 7 seconds!  These tips and tricks I’m about to share with you are more valuable now than ever before.

Get ready to take in the tricks and tips shared in this Direct Selling Accelerator Spotlight Special! 

P.S. Keen to find out more about my RiseUp! Inner Circle mentioned in this episode? It’s now well and truly up and running, and we’re celebrating successes weekly, with the most INCREDIBLE group of people. If you think it could be the right fit for YOU too, please email us for more information! Find our details below. 

 

We’ll be talking about: 

➡ [0:00] Introduction

➡ [2:28] My discovery

➡ [4:38] Taking my Dad’s advice that set me up for life

➡ [6:02] 100% commission based? This is a job for me!

➡ [8:47] I can still remember this story from 20 years ago

➡ [11:15] Sometimes people show up in our life for a reason

➡ [12:40] Meeting a smooth speaking salesman, ‘Sam’

➡ [15:14] Earning the right for ‘the time of day’

➡ [16:32] Relationship building master

➡ [17:50] Playing the long game

➡ [20:25] Rise Up! Inner Circle, it’s about DOING!

➡ [22:15] How you build a relationship with anybody in 30 seconds

➡ [22:39] First important element of relationship building is OBSERVE

➡ [25:47] Putting it into practice

➡ [28:06] After you observe, what now? Asking for ADVICE to gain information

➡ [29:59] Pay a COMPLIMENT

➡ [32:02] Asking questions to break the ice

➡ [32:28] Establishing something you have in common to build a relationship

➡ [32:51] Not everybody is your person

➡ [34:26] Offer to HELP

➡ [37:09] Questions to keep a conversation going

➡ [38:34] Using what somebody wears for your conversation

➡ [39:29] Two great tips for creating trust really quickly 

➡ [41:33] Join RiseUp! Inner Circle and let me be your ‘Sam’

➡ [42:05] My promise to you

➡ [41:33] Join our free group, Social Media for Direct Sellers with Greg and Sam on Facebook

 

Check out Rise Up! Inner Circle or our FREE Group:


Learn more about joining RiseUp! Inner Circle: email grow@auxanomarketing.com.au to express your interest
Join our FREE Facebook group, Social Media for Direct Sellers with Greg and Sam: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam 

 

Check out these previous episodes I mentioned in this podcast:

➡ EP 88: The most powerful story I've ever heard with Christine Tylee: Link

➡ EP 58: Listening Secrets With Oscar Trimboli: Link

 

Connect with Direct Selling Accelerator: 

➡ Join the FREE Facebook group: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us at grow@auxanomarketing.com.au

And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
See omnystudio.com/listener for privacy information.

I've always believed in the power of impacting just one person in the room, and that's what I want to share with you. Today’s episode marks a shift as we delve into some essential aspects of personal growth that can supercharge our success in 2024.

I want to share a game-changing analogy that transformed my approach to business. Imagine, every day as you step into your business, you have the opportunity to wipe off the dust, gaining a little more courage to tackle what lies ahead. To ‘clean off’ that fear or hesitation that muddied your vision of moving forward, made it more difficult to find your way.

We’ll explore what exactly I mean by ‘wipe off the dust’, what happens if you drag it with you, turning strangers into friends that can share your journey, finding gratitude and starting each conversation or adventure with ‘clean shoes’.

If this concept resonates with you and helps boost your confidence even a bit, then I've achieved my goal. So, join me as we explore the power of wiping off the dust and how it can make a significant impact on your journey. 

 

We’ll be talking about:

➡ [0:00] Introduction 

➡ [2:49] Why did I choose this title?

➡ [4:16] What happens when you don’t wipe off the dust on your shoes?

➡ [6:53] There are no strangers, just friends we haven’t met yet 

➡ [7:03] A little back story

➡ [13:10] Gathering dust 

➡ [15:35] What can dust look like?

➡ [17:28] Tip # 1 to wipe off the dust: Find the gratitude

➡ [19:28] Tip # 2 to wipe off the dust: See the flip  

➡ [20:05] Tip # 3 to wipe off the dust: Love them anyway

➡ [23:36] Tip # 4 to wipe off the dust: Remember the wins

➡ [25:43] Tip # 5 to wipe off the dust: Start each conversation with clean shoes

➡ [28:32] Make it about them

➡ [30:57] Final words

➡ [31:49] Quick reminder

 

Connect with Direct Selling Accelerator:

➡ Visit our website: https://www.auxano.global/

➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator

➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/

➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach

➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/

➡ Email us on: grow@auxano.global

 

If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.
See omnystudio.com/listener for privacy information.